February 21-22: KARUIZAWA SNOW FESTA with Snow Play Areas and Strawberry Marché
March 13-31: Spring the Bargain Sale - Up to 70% OFF at 170 Stores
DOG Photo Spot Opens February 13, Limited-Time Kids Park One-Day Pass Available
Seibu Real Estate Property Management Co., Ltd. (Headquarters: Tokorozawa, Saitama; President: Tomohide Saito), which operates the resort-style shopping mall "Karuizawa Prince Shopping Plaza" (Location: Karuizawa Town, Kitasaku District, Nagano Prefecture), will host the "KARUIZAWA SNOW FESTA" on February 21 (Saturday) and 22 (Sunday), 2026. The event will feature a "snow play area" and "slide" for young children to enjoy, along with a concurrent "Strawberry Marché" offering seasonal strawberry foods.
Additionally, from March 13 (Friday) to March 31 (Tuesday), 2026, the "Spring the Bargain" sale will be held at over 170 stores, including popular brands, with trend items available at up to 70% OFF.
Other highlights include a DOG photo spot (free) installed at the Tree Mall Dog Run entrance on February 13 (Friday), 2026, and a limited-time one-day pass for the Kids Park surrounded by Karuizawa's natural beauty, available until March 19 (Thursday), 2026.
Please take this opportunity to visit "Karuizawa Prince Shopping Plaza" with your family and pets.
For details, please see the next page and visit the official website.
KARUIZAWA SNOW FESTA - Enjoy Karuizawa's Winter
A "snow play area" where young children can enjoy direct contact with snow and a "snow slide" available for children up to elementary school age will appear! Additionally, a "Strawberry Marché" featuring seasonal strawberry foods will be held! Event-exclusive menus from Karuizawa Asama Prince Hotel and warm HOT menu items will be available. Enjoy a relaxing time at the "ICHIGO DOME LOUNGE" inside the venue.
◆ Dates: February 21 (Saturday) and 22 (Sunday), 2026
◆ Hours: 11:00 AM to 4:00 PM (tentative)
◆ Location: Garden Mall Lawn Plaza
◆ KARUIZAWA SNOW FESTA Special Site
Karuizawa Asama Prince Hotel "Inoue Torao Farm Strawberry and Shinshu Soba Flour Crepe with Prosciutto Accent" Giveaway
On each day of the event, the first 30 guests per session who present receipts totaling 20,000 yen or more (tax included, combinable) at the special booth will receive the Karuizawa Asama Prince Hotel's "Inoue Torao Farm Strawberry and Shinshu Soba Flour Crepe with Prosciutto Accent." This crepe features a fragrant batter made with Shinshu soba flour, filled with strawberries from the local Saku City's Inoue Torao Farm, salad, cheese cream, and prosciutto - an adult crepe different from dessert crepes. The mild cheese makes it delicious even for children.
◆ Dates: February 21 (Saturday) and 22 (Sunday), 2026
◆ Times: Session 1: 1:00 PM, Session 2: 3:00 PM
◆ Location: Garden Mall Lawn Plaza
ICHIGO DOME LOUNGE
Clear tents with sofas are available inside the venue. Bring in food and drinks purchased at the venue or the Strawberry Marché and enjoy your meal in a relaxed atmosphere.
◆ Fee: Regular rate - 1,000 yen (tax included) per group for 30 minutes
Free for 30 minutes per group when purchasing food at the venue or Strawberry Marché
Spring the Bargain Sale - Up to 70% OFF! Over 170 Popular Brand Stores Participating
Spring items available at up to 70% OFF.
A wide selection of items from classic to trendy styles.
◆ Spring the Bargain Special Site (Opens February 27 (Friday) at 10:00 AM)
Limited-Time Special Deal at Kids Park!
Available until March 19 (Thursday), 2026 only! We offer a special one-day pass, so please enjoy the Kids Park surrounded by Karuizawa's natural beauty.
◆ Fees: Choose your playtime! 30 minutes: 500 yen, 30-minute extension: 300 yen
Unlimited entry and exit! Special one-day pass: 1,000 yen
◆ Operating Hours: 10:00 AM to 4:30 PM
※ Hours may change or close depending on weather and daylight hours.
◆ Eligible Age: Children ages 0-12 (guardians enter free)
Commemorative Photos with Your Dog at Karuizawa! DOG Photo Spot Now Open
Starting February 13 (Friday), 2026, a dog-exclusive photo spot appears at the Tree Mall Dog Run entrance! The DOG letters are illuminated, allowing you to enjoy nighttime photography. Free to use, so please create memories of Karuizawa with your dog.
※ Dog run usage is fee-based.
◆ Location: Tree Mall Dog Run Entrance
Dog Run
A dog run located on the lawn area next to "Dog Dept + Cafe" at Tree Mall.
Enjoy quality time with your pet during shopping breaks.
◆ Registration: Please register at the "Dog Dept + Cafe" cash register in Tree Mall.
※ Verification of rabies and mixed vaccine certificates (within one year) will be required at registration.
◆ Fees: 1 dog: 1,100 yen / 2 or more dogs: 550 yen per dog
◆ Hours: Unlimited (valid for the day, unlimited entry and exit)
※ Hours follow store operating hours
"Karuizawa Prince Shopping Plaza" also offers other facilities for enjoying time with your pets.
For more information, please see here.
