Kenmin Foods (Kobe, Hyogo; President: Yuki Takamura), the No. 1 bifun (rice noodle) brand in Japan with a 43.6% market share*1, is releasing a new frozen product nationwide on March 1 (Sunday): "Lemon-Scented Chicken and 5-Vegetable Yakibifun, Light Salt Flavor."
*1 Customs statistics, bifun category, January–December 2025 share: 43.6%
Background
The new dish is the second product to emerge from the "Bifun Fan-Created! Minna no Frozen Bifun Project," an initiative launched in 2023 in which eight dedicated Kenmin fans — known as "Bifun Ambassadors"*2 — worked together with the company over more than a year to co-develop the product. The project was conceived to coincide with Kenmin Foods' 75th anniversary, as a way of giving back to customers by creating products alongside them.
*2 Kenmin fans who have learned about bifun at Kenmin Foods cooking classes.
Following the success of the first release — "XO Sauce-Scented Beef and Colorful Vegetable Yakibifun" — the second product was designed with health-conscious women in mind. The development team, working closely with the ambassador members, refined everything from the product concept and flavor profile to the product name and package design. The result is a stir-fried rice noodle dish featuring protein-rich ingredients inspired by the style of deli-prepared side dishes found at department store basement food halls (depachika).
Product Details
- Product name: Lemon-Scented Chicken and 5-Vegetable Yakibifun, Light Salt Flavor
- Contents: 180 g × 2 bags
- Best-before period: 15 months
- Storage: Frozen
- Sales region: Co-op stores nationwide (home delivery only)
- Release date: March 1, 2026 (Sunday)
- Reference price: ¥798 (tax excluded) per pack (2 servings)
Product Features
A colorful side dish inspired by depachika deli counters
The dish combines vibrantly colored vegetables such as carrots and corn with protein-rich ingredients including chicken breast and broccoli. This filling stir-fried rice noodle side dish can be prepared in approximately 4 minutes using a microwave.
Refreshing salt flavor elevated with lemon
A light salt seasoning is complemented by lemon juice and lemon peel, adding bright acidity and fragrance. The result is a dish that remains easy to enjoy even on warm days.
