Kinokuniya's Popular Compact Insulated Bag Gets Seven New Pastel Colors

Since its launch in 2022, the "Matomaru Insulated Bag" series has earned praise from Kinokuniya customers. Now, the lineup welcomes seven new colors available exclusively through the official online store.

These soft, light pastel shades are perfect for welcoming the new season. The bags roll up compactly for easy carrying, making them simple to incorporate into daily outfits while adding a gentle touch to everyday shopping trips.

Sales begin February 18, 2026, at the Kinokuniya official online store.

Seven Soft, Light Pastel Colors

Seven pastel insulated bags

The collection features Vanilla Yellow, Pale Green, Pale Blue, Pearl Gray, Orchid Pink, Baby Pink, and Milky White. Each soft, light pastel tone is accented with original zipper and piping colors that add a subtle detail.

All seven colors blend easily into everyday outfits, making them an ideal lineup for new beginnings.

Simple Design for Easy Daily Use

When you close the top zipper, contents stay secure during transport. A mesh pocket inside is convenient for storing ice packs, point cards, and small items. The simple yet functional design considers everyday usability.

Interior pocket

Rolls Up Compact

Rolled up bag

The included elastic band makes it easy to roll up small, so it won't take up space in your bag and you can quickly pull it out when needed.

Despite being lightweight, it offers more storage capacity than it appears. You can confidently carry bulk purchases or large food items.

Perfect for daily shopping and also great as a secondary bag for picnics or leisure activities. It's such a convenient item you'll want to carry it everywhere.