BARREL, a company that develops and sells plant grow lights, has opened its first physical store, "Botanical Center" (ボタニカルセンター), in Aoi, Higashi Ward, Nagoya. The store opened on Saturday, November 7, 2026. A pre-opening event drew about 80 visitors, who chatted warmly about life with plants.
BARREL Botanical Center sells plant-care products that have passed 100,000 units in cumulative sales, along with potted plants such as refined mini bonsai and foliage plants with distinctive shapes. The plants can be chosen as gifts for birthdays, anniversaries, or to celebrate the start of a new life.
Using the Botanical Center as its base, BARREL plans to spread a culture of entrusting feelings of gratitude and celebration to plants, through the experience of choosing, growing and giving them.
BARREL, a Brand That Designs Spaces Where Plants and People Feel Comfortable
Since its founding in 2016, BARREL has been developing and selling plant-care products, starting with lights, and proposing spaces where plants and people can coexist comfortably.
By combining functionality that supports healthy plant growth with design that blends into interiors, BARREL's plant-growing equipment has passed 100,000 units in cumulative sales. It is now also sold at retail stores and commercial facilities across Japan and is used by a wide range of customers.
On Instagram alone, the brand's social media following has grown to more than 26,000. Indoor-green influencers and plant-growing enthusiasts post about BARREL products and beautiful lives with plants almost every day.
BARREL's founder and Representative Director, Shinya Daimon (大門慎也), comes from an unusual background as a hairdresser. While working as a salon manager during busy days, he found great comfort in green scenery, and that experience became the starting point of the brand.
Today the company works not only on plant-care products but also on consulting for spatial design using lights and plants. It creates spaces where plants and people can feel at ease at places such as Toba Aquarium (鳥羽水族館), cafes, hair salons, hospitals and offices.
BARREL's First Store, "Botanical Center," Opens on November 7
BARREL opened its first physical store, "Botanical Center," in Aoi, Higashi Ward, Nagoya, on Saturday, November 7, 2026.
The Botanical Center displays and sells bonsai such as black pine (黒松), Ezo spruce (蝦夷松), hinoki cypress (檜) and maple (紅葉), as well as caudex plants, succulents and foliage plants. It also stocks a range of BARREL products such as lights and fans.
Until now, BARREL products have been sold mainly online. At the store, customers can see and try items such as the lights and fans in person before buying.
Small but refined bonsai and foliage plants with distinctive shapes can also be bought as gift sets together with fertilizer, a grow light and a pot.
Inside the store, a small indoor garden inspired by a Japanese garden expresses a space for enjoying plants indoors. The space also lets businesses considering introducing plants into their stores or offices experience the atmosphere of real plants and lights.
An indoor garden inspired by a Japanese garden
The store was designed with a renowned architect as advisor, and BARREL designer Kawabata (川端) oversaw the process. Using a "subtractive design" approach that brings out the beauty of the plants, the space was finished so that the individual character of each plant stands out.
Through the experience of choosing, growing and giving plants, the Botanical Center aims to spread a culture of entrusting feelings of gratitude and celebration to plants.
Mini bonsai are available from ¥7,000
Bonsai are basically grown outdoors, but with BARREL lights they can be grown indoors
Panel-type light BARREL ROKI-Octagon-50W and a bonsai pine
Tension-pole-type light Grow Light Series Tray Light and a caudex plant
HADES LED 45W, a lighting-rail light that serves as both store lighting and plant-growing light
Scanning the QR code on a potted plant leads to detailed features and growing tips for the plant on the official BARREL website
Various succulents and caudex plants, including Euphorbia obesa, are also on display and for sale
BARREL's lights and plant-care products, also popular online, are on sale
BREASO (ブレソ), an inorganic indoor soil blended with diatomite, pumice and other materials, is available for purchase
Purchases are handed over in an original BARREL shopping bag
The BARREL staff
Comment From Shinya Daimon, Representative Director and President of BARREL
"We opened this Botanical Center under the concept of 'putting feelings into plants' (植物に想いを込める). A plant is a gift in which not only the giver but also the person who grows it can put their feelings. Every time you water it, you remember the person who gave it to you. We would like to share the appeal of a life with plants with many people from the Botanical Center."
New BARREL Original Pot Series "COMOREBI" Released
COMOREBI (white)
COMOREBI (black)
To coincide with the opening of the Botanical Center, BARREL has newly released a pot series called "COMOREBI" (コモレビ). COMOREBI is characterized by soft, rounded shapes that blend easily into modern interiors. Its monotone colors let the plant take center stage.
When light shines on it, the shadows of the plant's leaves are softly cast on the pot as a pattern. Even indoors, it brings a sense of calm like sunlight filtering through trees.
Designed so that soft leaf shadows fall on COMOREBI when it is used with a light
COMOREBI works well for foliage plants, and because it has wire holes in the bottom, it is also easy to use for bonsai. It comes in five shapes, each offered in two colors, white and black.
COMOREBI with a softly curved rim
The bottom of COMOREBI has wire holes for bonsai
BARREL Botanical Center Store Information
- Store name: BARREL BOTANICAL CENTER
- Address: Aoi Tsuyatomo Building (葵ツヤトモビル) 1F, 1-7-15 Aoi, Higashi Ward, Nagoya, Aichi 461-0004
- Hours: Monday, Friday, Saturday and Sunday, 10:00 AM to 5:00 PM
- Closed: Tuesday, Wednesday and Thursday (also closed over the year-end and New Year holidays)
- Products and services: Potted plants such as bonsai and foliage plants, LED plant grow lights, pots and interior goods, plant gift suggestions and sales, and consultations on combining plants and pots and on growing environments
- Access: 10-minute walk from Shinsakae Station on the Nagoya Municipal Subway Higashiyama Line, 10-minute walk from Takaoka Station on the Sakura-dori Line, or 15-minute walk from Kurumamichi Station on the Sakura-dori Line
- Parking: There is no dedicated parking lot. Please use a nearby parking area. Parking-lot discount tickets are not provided.
- Store Instagram: https://www.instagram.com/barrel_botanicalcenter/
