Kirin Hyoketsu Muskmelon (Limited) Arrives on April 28 — A Refreshing Twist on a Special Fruit

A new limited-edition addition to the Kirin Hyoketsu lineup is set to hit shelves across Japan on April 28, 2026. "Kirin Hyoketsu Muskmelon (Limited Edition)" will be available in both 350ml and 500ml cans, bringing the distinctive aroma and sweetness of muskmelon together with the brand's signature refreshing carbonation.

A Popular RTD Brand Goes Seasonal

The RTD (Ready to Drink) market in Japan has continued to grow in recent years, with consumers showing a strong appetite for products that offer not just great flavor and fruit character, but also a sense of seasonality and special occasion. Limited-edition flavors have become a key driver of trial and purchase in this space.

Since its launch in 2001, Kirin Hyoketsu has sold approximately 15 billion bottles (350ml equivalent, as of end of December 2025), making it the No. 1 RTD brand in Kirin's lineup. The brand aims to keep the momentum going with carefully chosen seasonal offerings.

Muskmelon for Golden Week

This spring release takes muskmelon as its focus — a fruit often associated with a sense of luxury and occasion. The timing targets Golden Week, when outings and gatherings pick up across Japan. The drink captures muskmelon's lush, sweet fragrance alongside a gentle acidity, all delivered with a clean and lively carbonated finish.

The recipe uses clear juice and clear vodka, a hallmark of the Hyoketsu approach to achieving a fresh, fruit-forward taste without heaviness.

Packaging

The cans feature the Hyoketsu diamond-cut design, dressed in a green gradient and silver palette with muskmelon illustrations — evoking the fruit's freshness and the lightness of the carbonation.

Product Details