ENGAWA ASAKUSA (エンガワ アサクサ), a combined store in Asakusa, Tokyo, will begin serving a new original drink called "Asakusa no Yuyake" (浅草の夕焼け, "Asakusa Sunset") at its cafe and bar on Thursday, November 12, 2026. On the same day, its select shop will start selling new items from four brands, including Odate Magewappa, a traditional craft from Akita, and Kirin's "Eleki-Salt" (エレキソルト), which won a special award at "OMOTENASHI Selection 2026."
Cafe and Bar's New Drink "Asakusa no Yuyake" (Asakusa Sunset)
The drink is inspired by Asakusa at dusk: the sunset coloring the surface of the Sumida River and the lights beginning to glow along Nakamise. "Asakusa no Yuyake" is an original non-alcoholic drink created by ENGAWA ASAKUSA.
Fragrant hojicha (roasted green tea) is paired with a madder-red syrup from MIYAYOSHI (宮好), made from "Tsuyuakane" (露茜) plums grown in Arida, Wakayama. In the iced version, the color shifts from the plum syrup that has settled at the bottom of the glass up into the hojicha, creating a gradient like a sunset sky. When stirred, the sweet-tart plum overlaps with the aroma of the hojicha, leaving a clean aftertaste. It is a good way to take a break while strolling around Asakusa or between browsing at the select shop.
- Item: Asakusa no Yuyake (iced)
- Price: ¥700 (tax included)
- Available from: Thursday, November 12, 2026
- Contents: Hojicha with MIYAYOSHI "Tsuyuakane" syrup (non-alcoholic)
- Eat-in and takeout available
New Items at the Select Shop in November
From traditional crafts and the latest technology to aromas and plum liqueur, the select shop is adding products from four brands made by makers across Japan. All prices below include tax.
MIYAYOSHI (宮好) [Arida, Wakayama]
MIYAYOSHI is an alcohol brand that uses "Tsuyuakane" plums grown in Arida, Wakayama. Tsuyuakane is a variety that turns a deep red when steeped in alcohol, and it is known for the vivid color produced from the fruit alone and its refreshing tartness. Each numbered bottle has its own flavor, making them suitable for tasting side by side or for gifts. The Tsuyuakane syrup from MIYAYOSHI is also used in the cafe and bar's new "Asakusa no Yuyake."
Alcohol:
- MIYAYOSHI No.03 small bottle: ¥2,860
- MIYAYOSHI No.108 small bottle: ¥4,510
- MIYAYOSHI No.23 small bottle (gin base, 205 ml): ¥7,150
Non-alcoholic:
- MIYAYOSHI Tsuyuakane Sono Ichi small bottle (露茜 其の壱): ¥1,728
The cafe and bar will also serve "Umeshu Soda" (梅酒ソーダ), made by mixing alcohol with soda, for ¥900.
Odate Kogeisha (大館工芸社) [Odate, Akita]
"Odate Magewappa" (大館曲げわっぱ) is a nationally designated traditional craft that makes use of the straight, even grain of Akita cedar. The lineup consists of everyday items that are light and sturdy: lunch boxes and sake vessels.
- Koban Bento (oval lunch box), small: ¥9,900
- Koban Bento (oval lunch box), medium: ¥11,000
- Koban Bento (oval lunch box), large: ¥12,100
- Osugi Warabe (お杉わらべ): from ¥3,600
- Sake cup: from ¥7,700
Kirin "Eleki-Salt" (エレキソルト)
Eleki-Salt is salt-reduction support tableware that uses a faint electric current to make the saltiness and umami of low-salt food easier to taste. It received the special award "Originality Award" at "OMOTENASHI Selection" 2026, a program that certifies outstanding Japanese products and services.
- Eleki-Salt Spoon: ¥24,750
- Eleki-Salt Cup: ¥26,950
Kokusai Display Kogyo (国際ディスプレイ工業) [Bunkyo, Tokyo]
The mechanical hourglass "oscilloglass" (オシログラス) is back in stock. When it is turned over, the parts inside the glass are pulled down by gravity and descend slowly, ticking out a rhythm using the same mechanism as a mechanical watch. Each piece is assembled by hand by craftspeople, making it an object that lets you feel the passing of time with your eyes and ears. It was a winner of "OMOTENASHI Selection 2025."
- oscilloglass Ake / Yoi 3min: ¥35,200
- oscilloglass Ake / Yoi 5min: ¥39,600
About ENGAWA ASAKUSA
ENGAWA ASAKUSA is a combined store built on the concept of "Connecting to the World and the Future: A Hub for Japan's Beauty and Ideas." It has a select shop stocking at least 400 items from across Japan and a cafe and bar supervised by a tea farmer from Saga. The store is a 3-minute walk from Asakusa Station and a 2-minute walk from Senso-ji Temple, so it welcomes visitors from around the world.
- Store name: ENGAWA ASAKUSA
- Address: Fujita Building 1F, 2-1-16 Asakusa, Taito-ku, Tokyo
- Phone: 03-5830-7480
- Access: 3-minute walk from Asakusa Station
- Hours: 10:00 AM to 7:30 PM (last order 7:00 PM)
- Closed: Wednesdays
- Website: https://store.engawa.global
- Instagram: https://www.instagram.com/engawa_asakusa/
- Google Maps: https://maps.app.goo.gl/sAkm6wwTUX5WSquM8?g_st=ipc
