Koikeya has renewed its long-selling Polinky corn snack brand, bringing updated versions of three flavors to stores nationwide from April 13, 2026 (Monday).
Polinky is a corn snack that has been enjoyed by families since its debut in 1990, known for its subtle corn sweetness and light, crispy texture. The brand is also recognized for its beloved mascot characters, the "Three Polinky" (Jean, Paul, and Bell). Now celebrating 36 years on shelves, the renewal introduces a new catchphrase — "Sakusaku (Crispy) Airy Texture" — and fully redesigned packaging aimed at communicating the brand's unique appeal at a glance.
Updated Product Lineup
Three flavors make up the renewed Polinky lineup:
- Polinky Assari Corn / 55g
- Polinky Mentai Flavor / 55g
- Polinky Shrimp Salt / 53g
All products are open-priced and available nationwide across all sales channels from April 13, 2026 (Monday).
The Polinky Shrimp Salt is an evolution of the "Kari Kari Ebi Polinky Shrimp Salt" released in July 2025, which earned high praise for its lightness and melt-in-the-mouth texture. This updated version retains those qualities while enhancing the shrimp flavor, umami, and sweetness, with a more pronounced salty finish for an even more addictive taste.
Brand website: https://polinky.koikeya.co.jp/
Three Polinky official X: https://x.com/polinkykoikeya
New Character Merchandise
Alongside the product renewal, new merchandise featuring the "Three Polinky" characters — who claimed the top spot in Koikeya's mascot popularity poll — is also being released.
A new Polinky Knapsack featuring the character Paul is going on sale at the Koikeya Online Shop from April 13, 2026 (Monday). Paul is known as the group's number-one charmer. The knapsack measures 400mm × 300mm × 10mm.
Polinky Knapsack (Paul)
- Price: ¥1,580 (tax included, excluding shipping)
- Available: Koikeya Online Shop
- Made-to-order; delivery expected from late May onwards
- Limited quantities available
In addition, the Polinky Ball-Chain Mascots — which sold out immediately after their initial release in early March — are being restocked in limited quantities. All three characters (Jean, Paul, and Bell) are available, each priced at ¥1,480 (tax included, excluding shipping), with delivery expected in June.
Koikeya Online Shop: https://www.koikeya-online.jp/shop/c/cplk/
Celebrating the Renewal: Fan Appreciation Campaign
The Three Polinky (Jean, Paul, and Bell) had previously fallen into a dark alter-ego form — "Three Holinky (Zan, Hole, Hell)" — when the brand's value was not reaching younger audiences. Thanks to ongoing fan support, they made their comeback, and Polinky has been renewed with packaging that better conveys its unique appeal. In gratitude, a campaign is being held where 50 lucky winners will receive a Polinky Knapsack and a set of all three renewed Polinky flavors.
Campaign Title: Celebrating Polinky's Renewal — Thank You for Always Supporting Us Campaign
How to Enter (via X):
- Follow the Three Polinky official account @polinkykoikeya and repost the campaign post
- Reply with "#サクサクさんかくポリンキー"
Winners will be notified by DM immediately upon winning.
Follow here: https://x.com/polinkykoikeya
Application Period: April 13, 2026 (Mon.) to April 19, 2026 (Sun.)
Prizes (50 winners):
- Polinky Knapsack (Paul): 1 piece
- Polinky Assari Corn: 2 bags
- Polinky Mentai Flavor: 2 bags
- Polinky Shrimp Salt: 2 bags
