Browse all travel guides tagged with "Japanese snacks"
Calbee and JA Towada Oirase are reviving their Tohoku-exclusive Aomori Potato Chips Dashi Shio Flavor from August 24, 2026, with a redesigned package that spotlights the Yokohama Town, Aomori growers behind the potatoes.
Tirol Choco is adding two chewy treats to its seasonal mochi lineup — a molten chocolate-sauce "Chocomochi" and its long-running best seller "Kinakomochi" — in five-piece bags at stores nationwide from September 7, 2026.
Tirol Choco is releasing "Puchirol Tetra" nationwide from September 7 — mini milk and strawberry chocolates in an easy-to-share tetra package featuring the "Puchirols Special Task Force" characters.
Ahead of Japan's September 3 "Gummi Day," FamilyMart is releasing five gummy candies built around different textures — from a shatteringly crisp chilled pineapple treat to a two-layer melon soda float — in limited quantities starting August 25, 2026.
A new trading card wafer snack celebrating the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya goes on sale at Animate stores nationwide on October 18, 2026, with pre-orders opening August 21.
Calbee is releasing a limited-edition Potato Chips Tom Yum Kung Flavor that blends the sour-spicy taste of the popular Thai soup with potato chips, available first at convenience stores nationwide from August 31, 2026.
S-Trust launches a Ninjaboy Rantaro Karupasu Multi BOX as an amusement-exclusive prize, packing karupasu snacks and a random BIG sticker (one of 20 designs) into collectible committee-themed packaging, rolling out at game centers and online crane games nationwide across three waves into February 2027.
Nobel Confectionery is launching Gummysaurus Grape nationwide on August 24, 2026 — dinosaur-shaped gummies with a new crunchy-then-squishy texture, following the company's 2022 debut of Gummy Egg.
Tirol Choco launches a new "Halloween Cup" chocolate assortment nationwide on August 31, 2026, featuring six flavors — including the Halloween-exclusive Blood Strawberry and Pumpkin — packaged in a sparkly, cup-shaped container designed for home parties.
Tirol Choco is releasing "Puchirol <Halloween Pack>" nationwide from August 31 — bite-sized chocolates in three flavors, individually wrapped with the "Puchirols Special Task Force" characters in colorful Halloween costumes.
Kuzefuku Shoten is teaming up with craft beer maker Yoho Brewing for a free beer and snack pairing event, held at Diamor Osaka on August 22 and MIDORI Nagano on August 23, 2026.
Kotobukian's new "Kyo Piri Pari" cheese senbei launches at three shops inside Kyoto Station on August 1, combining cheese cream, dashi umami, and Gion Ajikou's fiery golden ichimi chili for a distinctly Kyoto souvenir.
Daimaru Tokyo's sweets floor welcomes Bankaku Sohonpo's new "LOVE ikaty! TOKYO" squid chips, making their first appearance nationwide, alongside the pop-up-exclusive "LOVE ebby! TOKYO" shrimp chips and a realistic vegetable-shaped sweet bread from Korean brand JUNGNAMMI.
MD Holdings is adding a black sesame caramel and sea salt mix to its Happy Popcorn series, growing the lineup to 18 flavors nationwide from September 1, 2026.
Oyatsu Company and jewelry brand U-TREASURE are releasing miniature pure gold versions of Baby-Star Ramen noodles and the BUTAMEN fork, each limited to 500 pieces worldwide, with pre-orders open from July 30 to September 9, 2026.
Asahi Group Foods is releasing Calpis Specially Selected Butter Candy on September 28, a candy made with the rare Calpis Specially Selected Butter that delivers a rich, creamy buttery taste in a convenient individually wrapped format.
Otsuka Foods adds a spicy new flavor to its long-running Micro Magic French Fries line, a black pepper variety made for grown-up snacking that goes on sale nationwide on August 24, 2026, and cooks up box and all in the microwave.
Asahi Group Foods is adding two new fruit tablets to the MINTIA Regular Series - "MINTIA Marude Torotto Mango" and "MINTIA Marude Torotto La France" - the brand's first tablets to recreate a thick, fruit-like texture, arriving nationwide September 7th.
Furuta Seika is collaborating with DyDo Drinco to release DyDo Blend M Coffee Cookie, a new cookie inspired by DyDo's long-selling DyDo Blend M Coffee, blending milk's gentle sweetness with coffee's light bitterness.
Fujiya's long-running Look, Country Ma'am and Home Pie lines welcome a new lineup of limited-edition autumn treats made with Ibaraki's "Beni Tenshi" sweet potato and Japanese chestnut, arriving in stores nationwide on August 4, 2026.
Seven-Eleven Japan is releasing "Uchoten Aliens Dance, Earthlings! Gummy (Tropical Fruit Flavor)" nationwide from July 28, a non-alcoholic gummy inspired by Yoho Brewing's hazy IPA craft beer Uchoten Aliens.
Sanritsu Seika's long-loved "Choco Bat" candy gets reimagined as soft chocolate-coated bread with "Choco Bat-kun's Legendary Choco Pan," rolling out at 7-Eleven stores nationwide from June 2026.
Nissin Cisco is bringing a seasonal pistachio flavor to its long-running Goro Gura granola series, blending a fragrant pistachio cereal base with pistachio cookies, cashews, almonds, and macadamia nuts for a nationwide launch on August 3, 2026.
Seven-Eleven Japan teams up with Cheerio Japan on "Seven Premium Gumikaku Life Guard Flavor," a square gummy with a crunchy-chewy texture built around the long-selling Life Guard soda's distinctive taste, arriving at Seven-Eleven stores nationwide from July 7.
Calbee is adding a new flavor to its Jagarico L Size lineup — a rich, basil-scented Genovese pizza taste — launching at convenience stores nationwide from July 13, 2026, for a limited time.
Calbee is releasing Kataage Potato Grilled Corn Flavor from July 13, 2026, featuring a fan-chosen Katsushika Hokusai package design where placing two packages side by side completes a single image, marking the fan community's 10th anniversary.
The "Coris x Oshi Katsu Kuji Land" online lottery launches July 1, 2026 on Hanikuji Land, offering original goods based on Coris's popular candies — including Fue Ramune, Sonomama Bubble Gum, and Awa Ramune — across five prize tiers plus a bonus gift for repeat purchases.
Kracie's long-running DIY candy Nerunerunerune turns 40 this year, and Queen's Square Yokohama is hosting a colorful "Witch's House" pop-up event from July 31 to August 2, 2026, with hands-on candy-making, photo spots, and a meet-and-greet with the character Nerune.
Calbee's Kansai-limited "Kansai-Aji Roman" series is adding a new flavor inspired by Kyoto's chirimen sansho, supervised by Harema, the long-established shop credited as the birthplace of the beloved Kyoto specialty.
A new seasonal ice bar featuring 33% golden pineapple juice and passion fruit, with fine ice crystals that recreate the texture of frozen pineapple, goes on sale across Japan on June 30, 2026.
Häagen-Dazs Japan is releasing two limited-edition Gelati (ジェラーティ) Mini Cups — Tropical Rich & Coconut and Salty Caramel & Pistachio — at supermarkets, convenience stores, and department stores nationwide starting June 30, 2026.
Starting July 6, the Morinaga antenna shop inside Tokyo Station's Tokyo Okashi Land is debuting a sparkling summer drink made with Ice Box and four tropical fruits, alongside popular exclusive Tokyo souvenirs including Matsuri Hi-Chew.
A pop-up event showcasing the beloved Japanese health supplement "Kan-yu Drop" (liver oil drops) is coming to Daimaru Fukuoka Tenjin, offering products for all generations — from children to seniors.
Seven-Eleven Japan is relaunching its popular "Toro-Nama Texture Cheesecake" with around 1.2 times the original weight, releasing from June 30.
Harapecolab has launched Mineral Ice, a summer frozen treat studded with colorful kohakuto candy pieces cut from their popular こうぶつヲカシ. Available in Milk Ice and Lemon Sorbet varieties, it goes on sale June 19 via the official online store.
A limited-time collaboration between Hoshi Tabeyo rice crackers and Star Village ACHI launches in Achi Village, Nagano from July 3 to September 30, 2026, featuring a pop-up shop, original merchandise, cafe menus, and hotel amenity tie-ins.
A special collaboration between the cookie sandwich brand (NO) RAISIN SANDWICH and Suica's Penguin is now available at GranSta Tokyo, featuring limited-edition tins and original merchandise.
The Chiikawa x Tokyo Banana collaboration arrives at PLUSTA Gift Nagoya Chuo from June 24 to July 7, 2026, featuring a new cookie sandwich in banana milk flavor, a limited tote bag set, and the beloved Chiikawa Banana Pudding Cake.
7-Eleven Japan is rolling out "お店で焼いたジュワッと塩パン" (In-Store Baked Salt Bread) starting June 16, 2026, at Seven Cafe Bakery locations nationwide.
Seven-Eleven Japan is releasing two bite-sized mini marshmallow snacks nationwide starting June 23 — a fluffy milk cream flavor and a refreshing strawberry cream flavor, both under the Seven Premium brand.
A new collaboration between the beloved Snoopy character and the retro classic サイコロ®キャラメル candy brings a lineup of nostalgic yet fresh everyday goods, going on sale July 15, 2026.
The beloved tempura senbei from Tsukiji Chitose, a long-established wagashi shop founded in 1912, goes on sale at PLUSTA Cubic Plaza Shin-Yokohama East from June 15 to July 6, 2026.
Sucréy's official online store is now offering the "Summer Happy Bag 2026," featuring sweet sets from five popular brands — The Maple Mania, Butter Butler, Franze, Caramel Ghost House, and Ivorish — each paired with an original mesh drawstring tote bag. Available online only from June 12, 2026.
Adorable raised 3D stickers inspired by the popular chocolate biscuit brand Saku-yama Choco Jiro are now available for pre-order at Animate and Movic. Two designs are planned, priced at ¥660 each, with release scheduled for around August 7, 2026.
ROYCE' Confect's mobile sales truck is traveling through Tohoku, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions, offering up to around 90 types of popular and limited-edition chocolates including the seasonal Potato Chip Chocolate [Lemon].
Fujiya is releasing the Gatsun, to Grapefruit Gummy nationwide on June 16, 2026 — a limited-time candy inspired by Akagi Nyugyo's summer ice candy, featuring real grapefruit juice and a crystallized surface for a crunchy, ice-like texture.
A new limited-edition Jagarico variety featuring the brand's first-ever sour coating launches at Ministop stores nationwide on June 15, 2026, delivering a burst of ume sourness and shiso aroma from the very first bite.
Starting June 16, two new summer ice creams arrive at Seven-Eleven stores nationwide — a crunchy cafe latte ice in a generous 190ml size, and a seasonal yellow watermelon bar with chocolate seeds.
Two new glazed varieties join the ZENB Baked Donut series — Coffee Glazed and Lemon Glazed — combining a crisp beet sugar glaze with a moist, chewy dough made from whole yellow peas. Available from June 10, 2026.
The organic granola specialty shop and/or Granola launches two new drinking snack nut products — a mala mixed nut and a craft beer-pairing nut made with ISEKADO — plus a limited Father's Day gift set.
Two iconic Japanese snacks, Chocobat and Tirol-Choco, are teaming up again for a limited-edition product available at Seven-Eleven stores nationwide from June 15, 2026.
Kanro is releasing "Meguru Ume Shio Candy," a new salt candy that upcycles umezu — the liquid byproduct left over from umeboshi production — available at convenience stores and station kiosks nationwide from June 16, 2026.
Nissin Cisco's beloved Coconut Sable biscuit brand is releasing a limited-edition Melon Pan Flavor in collaboration with popular puppet animation series Puppet Sunsun, arriving at convenience stores from June 22, 2026.
Starting the week of June 15, 2026, five Calbee snack products including Sapporo Potato, Saya Endo, Takoyaki Tei, and Vege Tabel will feature limited-edition summer festival packaging to mark National Snack Day on June 21.
Royce' is releasing a new lineup of summer sweets from June 3, 2026, including a six-piece fruit jelly assortment and a mixed set of jellies and baked goods, ideal for mid-summer gifts. A free shipping campaign is also running through August 5.
A new savory Tokyo souvenir, "Tokyo Kare-gumi Curry Senbei," went on sale on June 1, 2026, at all 10 JAL PLAZA stores inside Haneda Airport. The product features crispy thin rice crackers layered with an original spiced curry filling.
In Japan's dairy industry, only about 4% of raw milk becomes butter, leaving over 90% as skim milk byproduct. Nasu, Tochigi-based craft sweets brand Butter no Itoko is giving that surplus a delicious new purpose.
A new sweets-themed pop-up market, "#MiyazakiOyatsuNoHi," is making its debut on June 7, 2026, at POPUP SPACE dough. in Miyazaki City. Born from the monthly Kusukusu Marché, this first edition brings together six local vendors offering baked goods, wagashi, bread, scones, and specialty coffee — all free to enter.
Inspired by Lotte's long-selling Suika Bar ice cream, which marks its 40th anniversary this year, Pasco is releasing a fluffy soufflé cake with a two-tone watermelon design—available for just one month starting June 1, 2026.
Two sweets brands are popping up at Hakata Ekínaka Ming's POP UP SPACE in June 2026 — Hokkaido newcomer Butter no Joou (Butter Queen) from June 1 to 15, followed by the SNS hit cookie brand AMILY from June 16 to 30.
Lotte is releasing a new gum product under its long-running Koume brand. Koume Gum features sweet plum soft gum with sour plum gummy pieces inside, going on sale across Japan on June 2, 2026.
Koikeya is releasing "Dontacos Seafood Grill Chili Tacos," a new flavor featuring shrimp, squid, and octopus with spicy chili. It arrives at convenience stores nationwide on May 25, 2026, followed by supermarkets from June 22, 2026.
Two limited-edition summer flavors join the "Yonimo Oishii" brownie series on June 1, 2026, including the series-first banana milk flavor and the returning fan-favorite salt vanilla variety.
Japanese snack maker Ginbis is rolling out five new limited-time products in June 2026, featuring the popular Shimi Choco Corn paired with popcorn, new Mini Asparagus flavors, and seasonal Ginza Waffle varieties perfect for early summer.
The Japanese sauna wellness brand GoRelax has introduced its first food lineup — a six-item "Mamoru-san's Totonoeru" series featuring salt tablets, salt candy, jelly, and ramune — available at Don Quijote and affiliated stores nationwide starting May 25, 2026.
A new line of Uchiha clan-inspired senbei (Japanese rice crackers) from Naruto Shippuden has gone on sale, featuring soy sauce, matcha, and white snow flavors decorated with iconic Uchiha clan motifs and character designs.
VANI, a vanilla-focused sweets brand, is adding a new Galette to its lineup from June 1, 2026. The treat features a buttery sablé crust wrapped around a milky vanilla filling and coated in white chocolate, with a hint of lemon to balance the sweetness.
Specialty freshly-baked custard apple pie shop RINGO is launching the Stick Pie, a new handheld pastry made from its signature flaky crust, available from June 1, 2026, at select stores in Ikebukuro and Sendai.
A limited-edition Baby Star Ramen made with Hokkaido wheat flour and two types of premium chicken broth is now available at convenience stores across Japan, starting May 18, 2026.
Koikeya and TOHO have teamed up to release "Godzilla VS Karamucho Sriracha's Counterattack" and "King Ghidorah VS Suppa Mucho Seafood General Attack," both hitting convenience stores nationwide on May 18, 2026.
A refreshing summer addition to the bite-sized jelly lineup — featuring Kumamoto watermelon purée balanced with just the right amount of salt, available at supermarket produce sections through the end of August.
A refreshing cookie featuring lemon-flavored dough and smooth white chocolate chips is set to arrive from Morinaga on June 2, available for a limited time.
A limited-run pop-up store selling merchandise from the Tabekko Doubutsu LAND immersive event series is opening inside JR Ikebukuro Station from May 26 to June 8, 2026, with free admission and a purchase bonus on offer.
Starting May 18, 2026, the Garigari-kun Soda Japan National Soccer Team ver. is going on sale nationwide in limited quantities. A campaign offering 1,000 winners a Garigari-kun x Adidas Japan National Soccer Team Home Replica Jersey is also underway.
Calbee's Potato Chips Shoyu W Mayo — featuring two types of soy sauce and double the mayonnaise flavor — arrives at convenience stores across Japan on May 25, 2026, for a limited time.
Jagashi-ya brings a Showa-retro dagashi experience to Umeda, featuring fill-your-own-bag snacks and a gacha machine with prizes worth up to ¥5,000.
Kitaya, a wagashi confectionery founded in 1955 in Adachi ward, Tokyo, has released "Tokyo Nama Sablé," a moist, melt-in-the-mouth baked sweet available in chocolate and white chocolate flavors.
A sweet-and-sour collaboration between the popular Japanese gummy candy Pure Gummy and beloved character Rilakkuma brings a delightful lineup of plush toys and accessories, launching at Loft stores nationwide from May 16, 2026.
FamilyMart's new "Cho Mochimochi Pan" bread lineup, launched in April 2026, has reached 10 million cumulative sales — a record-breaking pace fueled by its uniquely chewy texture.
The Bourbon-themed lottery returns with a refreshed lineup of nostalgic and cute merchandise, including pillows, cushions, blankets, keychains, socks, and more, available at retailers nationwide.
The official YouTube channel for the long-running toy candy brand "Hone Hone Zaurus" is set to open on April 30 at 8:00 PM, featuring four original video series for fans of all ages.
TeaDrop., the tea confectionery brand from BAKE Inc., is opening a limited-time pop-up shop at Daimaru Sapporo Store from May 6 to May 12, 2026, marking its first-ever appearance in Hokkaido.
Calbee's Pizza Potato chips are getting three limited-edition Kirby collaboration packages available at convenience stores across Japan from late April 2026 through early June 2026.
Two new Disney character bread varieties featuring Mickey & Minnie and Chip & Dale packaging go on sale from May 1, 2026, each including one of 24 sparkling metallic collectible stickers.
For the first time in the 48-year history of Pai no Mi, Lotte is releasing a new variety featuring a melting milk cream filling instead of chocolate, arriving in stores nationwide on May 12, 2026.
Paper goods brand Furukawa Shiko and confectionery maker Sanritsu Seika are teaming up for a new stationery series called "SanritsuMart," featuring retro-style designs inspired by beloved snacks including Kanipan, Genji Pie, Kanpan, and Choco Bat.
Ariake has launched two special limited-edition products to mark 25 years since the revival of the beloved Yokohama Harbor brand, available from April 26 through the end of May 2026.
Honehone-saurus Revival, a special re-release of the beloved plastic model kit and chewing gum set, is heading to AEON and AEON Style stores across Japan starting April 27, 2026.
Seven-Eleven Japan is launching the Quattro Strawberry Eclair on April 21, featuring strawberry glaze, strawberry candy chips, and two types of strawberry cream — a multi-textured spring dessert available nationwide.
The popular Maple Salty Nuts Cookie returns to The Maple Mania for a limited time from April 25, 2026 — a nutty, salty-sweet treat perfect for Golden Week and summer vacation souvenirs in Tokyo.
FRANCAIS is releasing its well-loved seasonal "Fruit Sand Cookies" featuring five fruit varieties enrobed in airy chocolate, available from April 24, 2026, at select stores while supplies last.
Japanese confectionery brand FRANÇAIS is releasing two new limited-edition tuile sandwiches — one with Amao strawberry chocolate and one with Sicilian lemon chocolate — at five stores only, starting April 24, 2026.
Lotte is releasing two new Detective Conan-themed slab gums on April 21st, 2026, featuring Mystery Grape and Flash Lemon flavors. Each pack includes a QR code linking to a puzzle challenge campaign where participants can win exclusive prizes.
Mary Chocolate Company is launching SUGARCOAT MILLEFEUILLE from May 13, 2026 — a new summer confection that stays firm at room temperature up to 35°C, making it an easy-to-carry gift all season long.
Calbee is launching a renewed version of the popular "Crisp" consommé flavor with enhanced beef umami and spice, hitting stores nationwide on April 20, 2026.
Koikeya has renewed its long-selling Polinky corn snack brand, launching three updated flavors with redesigned packaging nationwide from April 13, 2026, alongside new character merchandise and a campaign to win a Polinky Knapsack and snack set.
Five original plush mascots featuring the beloved characters of Morinaga Ramune Candy are rolling out at capsule toy vending machines across Japan from late April, priced at 500 yen per capsule.
A new boxed assortment of Tirol Chocolates featuring three flavors made with Hokkaido-sourced ingredients — Haskap Soft, Hokkaido Corn, and Hokkaido Cheese — goes on sale nationwide on April 20, 2026.
Starting March 2026, JAL's international business class flights now feature 2Snack Kaoru Truffle — a plant-based, non-fried snack from Japanese food brand 2foods that delivers bold truffle flavor without the guilt.
Fujiya is releasing a new matcha variety in its Chocolat Wafers lineup — a five-layer wafer chocolate filled with matcha cream and coated in smooth chocolate, available nationwide from April 14, 2026.
Kuriyama Beika's long-selling rice cracker Hoshi Tabeyo marks its 40th anniversary in 2026 with refreshed packaging and the debut of a new star-shaped character named Hosihosi.
Starting April 15, MUJI stores across Japan will carry 14 limited-edition mint-flavored products—including choco mint roll cake, ice cream, sparkling water, and cold brew teas—perfect for staying cool in the summer heat.
The Sand Cookie from COCORIS, which has ranked No. 1 in Tokyo Station's limited souvenir sales ranking for six consecutive years, has been renewed with improved dough, baking process, and chocolate coating for an even tastier experience.
Kanro is releasing a seasonal limited edition of its popular Marosh gummy series — the Orange Splash flavor — combining a refreshing orange taste with enhanced carbonation for a light, addictive fizzy-sour experience.
The hit gummy series with over 36 million units sold is adding a white peach variety for the first time, rolling out at Seven-Eleven stores nationwide from April 14.
Fujiya is expanding its Chocola Wafers line with a new matcha-flavored variety, featuring five layers of matcha cream and wafer coated in smooth chocolate, made with fragrant Kagoshima matcha. The bag version launches on April 14, 2026, with a convenient small-bag version to follow on April 28.
Koikeya's thick-cut "Pure Potato" chip line has been breaking brand sales records since its August 2025 renewal. A new sriracha sauce flavor — tangy, spicy, and addictive — joins the permanent lineup from April 6, 2026.
Starting April 6, 2026, Manyoken's Peliere Chiba Ekinaka store is selling "Buta-san no Ame," a lemon-flavored Kintaro candy featuring the lovable pig mascot from their iconic Pork Cutlet Bento.
Three new peach-flavored sweets under the MOMOÉMI brand are now available at service areas, roadside stations, and hotels across Fukushima Prefecture, using straight peach juice from JA Fukushima Mirai.
Three new products are joining the beloved Tabekko Dobutsu lineup in April 2026 — a salt-infused sports drink-flavored ramune for summer hydration, a limited-edition matcha biscuit, and a bite-sized mini butter biscuit, all available at convenience stores across Japan.
Yuraku Seika's beloved Black Thunder brand is expanding its bite-sized "200% over" line for the first time with a strawberry flavor, hitting convenience stores nationwide on April 7, 2026.
N.Y.C.SAND, known for drawing long queues at every appearance, is opening a limited-time pop-up at Daimaru Fukuoka Tenjin, bringing with it an exclusive seasonal treat — the N.Y. Matcha Caramel Sand.
LINE stickers and themes based on the new "Pai No Mi Oshi no Mori e Yokoso" project go on sale on April 6, featuring characters from the first-ever "oshi-katsu" (fan culture) themed project for Lotte's long-running Pai No Mi snack brand.
To mark the 100th anniversary of Winnie-the-Pooh's original literary debut, a limited-edition Pakuncho featuring Pooh and Friends designs is rolling out from early April, with 72 character prints to collect.
Ueno Fugetsudo has released a new cookie assortment featuring three fragrant tea flavors — matcha, Kaga bocha, and Earl Grey — in a set of nine cookies made with the brand's signature Gaufre powder.
Calbee's JagaRico snack brand and umbrella brand Wpc. have teamed up for their first-ever collaboration, releasing a vinyl umbrella and two folding parasols featuring iconic JagaRico-inspired designs.
A new seasonal confection from Yokohama-based Ariake draws inspiration from the lemonade said to have been carried aboard Commodore Perry's Black Ships in 1853.
Mondelez Japan is releasing a Hello Kitty collaboration package for their popular Ritz Choco Sandwich, featuring three randomly inserted wrapper designs, available nationwide from April 6, 2026.
A new Tirol Choco featuring first-flush matcha from Shizuoka's mountainous tea gardens, rich cream-flavored chocolate, and a chewy mochi filling hits stores nationwide from April 6, 2026.
B-GENKI, a brand reimagining Japan's traditional foods like natto and konjac as modern healthy snacks, has launched its new official website at bgenki.com.
A new limited-edition bite-sized ice cream packed with strawberry flavor is arriving in stores across Japan on April 7, 2026, from the popular "Petit" series by Ohayo Dairy.
To celebrate April 4th — known as Happiness Day — a campaign is underway offering a chance to win a box of Yukigamine Ranch Jersey Milk Happy Milk Sablé cookies, plus a limited-time sampling event at Daikanyama T-SITE.
Starting March 24, 2026, a new sweet potato dessert from specialist brand Lapoppo Farm goes on sale at approximately 16,400 FamilyMart stores across Japan. The two-layer sweet potato features a fluffy exterior and a rich, smooth interior.
The second collaboration between Chiikawa and Tokyo Banana brings a new cookie sandwich in banana milk flavor, plus the collab's first-ever original tote bag set, launching March 27, 2026.
Lotte's new "The" series launches on March 24, 2026 in East Japan, featuring a proprietary "junwari" technique that creates a richly moist texture reminiscent of specialty patisserie.
To mark the 75th anniversary of the Milky candy, FUJIYA CO., LTD. is releasing "Premium Milky," a richer version featuring twice the amount of Hokkaido fresh cream and a soft candy with a gently melting condensed milk sauce inside.
Ginbis has introduced two limited-edition snacks now available at convenience stores nationwide — Tabekko Doubutsu Sablé Milk Flavor and Mini Asparagus Double Chocolat Strawberry, each offering a unique twist on beloved classic biscuits.
Mary Chocolate's Sweets Time series adds a seasonal treat — chocolate-coated cookies in a koinobori-themed package, perfect for Children's Day snack time or as a small seasonal gift.
A light, seafood umami-flavored addition to the beloved Butamen series is now available at convenience stores across Japan, offering a new option alongside the existing four flavors.
To mark its 4th anniversary, Miffy Snack Shop is offering a limited-edition A5 washi paper file as a gift with purchases of ¥4,000 (tax included) or more, available at all six Japan locations starting March 30, 2026.
Yagai's long-loved Oyatsu Kalpas gets a practical upgrade with a new 34g stand pack featuring a resealable zipper, launching nationwide from March 23, 2026.
The viral ice cream bar that sold out in 2024 is back — packed with color sprinkles, chocolate sauce, and whipped cream-style ice cream, "Toppingyu!" by Akagi Milk Industries goes on sale nationwide on March 24, 2026.
A new seasonal potato chip flavor, Scallop Charcoal-Grilled Butter Soy Sauce, arrives at the Tokyo Station-exclusive JAGA BOULDE shop from March 16, 2026.
A new cookie featuring a printed white fox design can be hooked right onto the rim of a cup, making it a fun souvenir pick at shops across Japan.
Confectionery maker Morozoff has partnered with Yawataya Isogoro, one of Japan's three great shichimi chili pepper makers, to launch "Shichimi Arcadia" — a new spin on the beloved Arcadia cookie — available first at Nagano Tokyu Department Store from March 26, 2026.
The popular Hokkaido-based seasonal sweets brand SNOWS is back at Daimaru Fukuoka Tenjin for a limited run from March 25 to 31, 2026. A ticketing system is now in place to help visitors shop smoothly.
YOKU MOKU is releasing "Double Cigare," a new gift tin combining two of its long-loved cookie varieties — the iconic Cigare® and the Chocolat-filled Cigare au Chocolat — starting March 25, 2026.
Mondelez Japan's Recaldent brand is releasing a new blood orange flavor gum, combining the brand's signature CPP-ACP milk-derived ingredient and xylitol for a refreshing fruit experience and dental care.
Japanese snack maker Ginbis is rolling out 13 new spring/summer 2026 products and limited-edition flavors from March 9 onward, spanning the Asparagus Biscuit, Tabekko Doubutsu, Shimi Choco Corn, Edamame, GINZA RUSK, and Cake Biscuit lines.
Yuraku Confectionery is adding the Granola Thunder Mini Bar to its popular Black Thunder Mini Bar series, launching nationwide at supermarkets and drug stores on March 16, 2026.
A new online lottery featuring the quirky and lovable character designs from Koala's March is now available, with prizes ranging from cushions and mugs to acrylic keychains and badges.
A new chocolate snack combining crunchy pretzels with sustainable cacao bitter chocolate is coming to Seven-Eleven stores nationwide from March 10.
Specialty caramel sweets shop CARAMER is holding a limited-time pop-up at Takashimaya Omiya from March 5 to 17, 2026, featuring the brand-new Caramar Sand Hazelnut Cafe alongside its most popular treats.
A collaboration between Godiva and Iwakuni City in Yamaguchi Prefecture brings together Belgian dark chocolate and locally grown lotus root chips in a limited-edition treat, available from March 2026.
To celebrate Marin Kitagawa's birthday on March 5, a special 10-box set of Koala's March featuring My Dress-Up Darling Season 2 artwork is now available exclusively through the Lotte Online Shop for a limited time.
PAPABUBBLE arty's second collection features 10 whimsical "edible ring" candy designs, selected from over 100 proposals submitted by all 26 of the brand's candy artisans.
UHA Mikakuto is launching Gumidama Strawberry Flavor, a new gummy featuring a hard candy shell and chewy gummy center, at convenience stores nationwide starting March 17, 2026.
Fujiya's beloved Look chocolate line gets a premium upgrade with the new Awayuki pouch, featuring a rare white strawberry variety from Nara Prefecture in a three-layer chocolate construction.
The chewy upcycled gummy made with syrup from white peach processing is back at 7-Eleven stores nationwide from March 10, 2026, featuring a new package inspired by Achi Village's scenic flower peach landscape.
Ginbis is launching the Animal Shaped Gummy Peach Flavor on March 9, 2026, at convenience stores nationwide. The gummies feature a unique crunchy outer layer with a chewy interior, and come in 10 different animal shapes with a convenient resealable bag.
Nagasakido, an Osaka confectionery shop with over 100 years of history, has launched the "Castella Biscuit" — a new treat that combines the moist, fluffy texture of castella with the light, crispy bite of a biscuit. Available first at Shin-Osaka Station from March 2, 2026.
Sapporo-based tet coffee and bake has released "tet book," a book-shaped package of gluten-free corgi-shaped rice flour cookies in three flavors, along with original merchandise.
Koupen-chan collaboration print cookies and print manju go on sale from March 2, 2026, available exclusively at souvenir shops in Nagano Prefecture and across six Tohoku prefectures.
Pasco's new "Snack Pan Tokachi Butter 8-Pack" is set to launch on March 1, 2026, in the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions — the flavor that claimed the top spot in the "Snack Pan Grand Election '25."
Calbee's popular Baked Oats series is getting a new member — the unsweetened Baked Oats SOY, featuring soy flakes and black soybeans for two distinct textures, launching March 9, 2026 at stores nationwide (excluding convenience stores).
Asahi Group Foods is releasing Calpis® Assorted Candy on March 16, offering four flavors in one pack—original, white peach, strawberry, and Kyoho grape.
The high-end Confetti baked confectionery series is getting a new member — a crumbly chocolat sablé loaded with toasted sliced almonds in a rich, mildly sweet chocolate dough, launching March 2, 2026.
Mr. Ito's popular cookie series gains a new addition — the 9-Piece Langues de Chat, featuring buttery thin-baked cookies accented with sugar crystals, launching nationwide on March 2, 2026.
The Mr. Ito brand from Ito Seika Co., Ltd. is adding a pocket-sized Caramel Sablé Mini to its lineup on March 2, 2026. The bite-sized sablé features a rich caramel flavor with a hint of saltiness and a light, crispy texture.
Pasco is releasing the Yawaraka Tirol Choco Coffee Nougat Roll on March 1, 2026, in Kanto, Chubu, Kansai, Chugoku, and Kyushu regions — a collaboration with the iconic Tirol Choco Coffee Nougat candy.
To celebrate Lawson's 50th anniversary, Tirol Choco is releasing a new blue-themed product featuring chewy ramune mochi candy, available from February 24, 2026.
A new savory okoshi snack with monjayaki sauce flavor launches in Asakusa on February 21, 2026, breaking away from the traditional sweet image of this Edo-era treat.
FUJIYA CO., LTD.'s beloved characters welcome new friends in January 2026, now featured on adorable sweets and merchandise including gift bags, cream puffs, and acrylic charms.
For the first time in the company's 126-year history, Morinaga Confectionery introduces a line of treats that both people and their dogs can enjoy together, launching March 3rd with seven products including Mini Moonlight and jelly sticks.
MD Holdings launches a new plant-based cookie made from upcycled okara and soy milk, featuring refreshing Setouchi lemon flavor. The eco-friendly snack is vegan-certified and perfect for guilt-free snacking.
Tanseido Honpo has released a 3D gummy shaped like Crayon Shin-chan's iconic "Ketsudake-seijin" pose. The realistic peach & pineapple flavored candy features surprisingly detailed molding that's sure to make you smile.
Ginbis releases a limited-edition snack combining white chocolate biscuits with Miyakojima-produced salt, creating an irresistible sweet and salty flavor. Available at NewDays stores during the Kyushu-Okinawa Fair starting February 17th.
Nissin Cisco launches a special collaboration featuring Coconut Sable Pudding Flavor cookies and an exclusive pouch set with Sanrio's beloved Pompompurin character, celebrating both brands' milestone anniversaries.
Nissin Cisco is renewing the "Gorogura Less Sugar" series of 3 products nationwide on March 2, 2026. The series maintains its exceptional low-sugar rates while enhancing taste quality, with the "50% Less Sugar Rich Fruit" version having won the Grand Prix at the Japan Food Selection.
Ginbis releases a new chocolate-coated cocoa biscuit version of the popular Tabekko Aquarium snack, featuring rich Venezuelan cacao and milk chocolate coating, available exclusively at convenience stores across Japan starting February 16, 2026.
Kanro announces the limited release of the Kuso Kajitsu Fruit of Itopis Imaginary Fruit Lab Special Box, featuring 5 gummy packs and exclusive collectibles from the popular imaginary fruit series.
Nagatanien is running a campaign where 3,000 customers can win an adorable 110cm panda body pillow. The campaign runs until March 14, 2026, and the new TV commercial featuring comedian Tetsuro Degawa is now airing.
UHA Mikakuto launches a limited-edition Ninja Meshi gummy collaboration with Yakuza Kiwami 3 / Dark Ties game series, featuring two package designs and Staminan Spark-inspired flavor. Available at Don Quijote and select stores starting February 9, 2026.
Tomomasu Beverage launches Fruit Ice and Jelly on March 2, 2026, a versatile drink that transforms from smooth jelly when chilled to refreshing ice when frozen, offering dual enjoyment in a convenient spout pouch.
AND THE FRIET, a French fry specialty shop, introduces the "Goimo-Yaki: JAPAN-BELGIUM BOX Ⅱ" set, featuring innovative potato snacks baked one by one by traditional Kyoto craftsmen.
A new limited-edition GINZA RUSK flavor featuring stone-ground Uji matcha chocolate with a hint of sakura is now available at convenience stores nationwide starting February 9, 2026.
CandemiNYA Gummy Candy Konekone Koneko features paw-shaped gummies with a chewy-hard texture and Shine Muscat soda flavor, launching February 10, 2026 for National Cat Day (Japan).
Fujiya announces the fourth edition of their regional collaboration series, featuring Kyoto's Uji matcha in the new "Home Pie Choco Darake Burari Japan Journey (Kyoto Edition)." The limited-edition product showcases matcha's distinctive bittersweet flavor and includes six collectible wrapper designs featuring the brand's mascot "Darake-san" traveling through Kyoto.
Kuzefuku stores across Japan are hosting their first Cat Day Fair from February 4 to 22, featuring an adorable limited-edition cat-shaped baumkuchen and other feline-themed treats.
Akagi Nyugyo introduces "Taputapu Honey with Yogurt Ice," an ice bar featuring Hokkaido fresh cream yogurt ice generously filled with acacia honey sauce, launching February 10, 2026.
Kishis Co., Ltd., a long-established festival supplier founded in 1946, launches three new festival booth kits in collaboration with popular snack makers Kakudai Seika, Orion, and Kyoshin Seika.
Ginbis launches a special Cat Day edition of their beloved animal-shaped biscuits with a delightful cafe latte flavor twist, available at convenience stores nationwide from February 9th.
MD Holdings introduces a nutritious fish snack packed with domestic iriko powder, making it easy to get calcium in your daily diet. Launching March 2, 2026.
Keio Artman stores along the Keio Line are selling exclusive Keio Line-themed sweets gift sets featuring the beloved mascot characters Keita-kun, Shingo-kun, and the newly debuted Niko-chan from the 2000 series trains.
Calbee's Jagabee brand teams up with bonito flakes specialist Ninben to launch a new umami-rich salt flavor featuring authentic hon-kare katsuobushi powder, available at convenience stores nationwide from February 9, 2026.
Koikeya is offering a unique Valentine's alternative with its "Nama-Chee" cheese pies, targeting those looking for savory gifts instead of sweet chocolate.
Morinaga & Co. introduces two new souvenir Hi-Chew flavors featuring Hokkaido yogurt and Yubari melon at New Chitose Airport, designed to capture travelers' memories of the region's vast landscapes.
MD Holdings introduces Tai no Aburi-yaki, a premium seafood snack combining three varieties of sea bream with a sweet, savory glaze and aromatic charred finish. The product launches nationwide on March 2, 2026.
Triton Foods introduces a new flavor to its popular Mugen Nori Series, featuring premium Seto Inland Sea seaweed seasoned with luxurious nodoguro (blackthroat seaperch) dashi salt. The series has now surpassed 3.6 million units in cumulative sales.
Oyatsu Company launches a new limited-edition Baby Star Ramen snack featuring spicy black pepper flavor, combining crispy noodles with savory peanuts for the perfect beer pairing
UHA Taste Sugar Co., Ltd. has released "Ninja Meshi Musou Energy Drink" containing KOBELCO's proprietary Gold Euglena ingredient. The third installment in the popular hard-textured gummy series is now available at convenience stores nationwide starting January 26, 2026.
Tirol Choco Corporation launches a new premium chocolate recreating the rich flavor of Vienna's traditional Sachertorte cake, featuring apricot sauce and brandy notes. Available from February 2, 2026.
Koikeya's popular "The Kunshio" series introduces a winter-exclusive flavor smoked with apple wood chips, available in limited quantities through the Koikeya Online Shop starting January 22, 2026.
Akagi Nyugyo relaunches the popular Milcrea Tenku no Matcha bar ice cream with increased matcha content for an even richer flavor combination.
Snack Me has launched a rich matcha cookie featuring high-quality Kyoto-grown matcha. Available for a limited time through their online store until February 28, 2026.
Calbee introduces a new souvenir snack for the Tokai region, recreating the beloved miso katsu flavor of Nagoya with their signature hard-textured chips, launching January 26, 2026.
A new winter-limited product combining 100% cacao pure chocolate with crispy persimmon chips made from Nara's Nishiyoshino Fuyu persimmons. The bitter chocolate enhances the natural sweetness of the fruit, creating a luxurious treat without added sugar.
Oyatsu Company releases a spring limited edition of Baby Star Ramen Maru featuring a rich plum flavor. The bite-sized snack offers a refreshing sour taste with plum paste infused into the dough, creating an addictive three-stage texture experience.
The popular Cola flavor of Marosh, Kanro's immersive-texture gummy brand, returns with a fresh lemon twist. Available exclusively at 7-Eleven stores nationwide from January 27, 2026.
Marudai Foods will release bite-sized Calpas sausages featuring the SNS sensation PUPPET SUNSUN across all 7-Eleven stores in early February, with nationwide availability planned for April.
All Hearts Company introduces spring-limited strawberry products across its bakery brands, featuring the new Neko Neko Shokupan Condensed Milk Strawberry bread with strawberry jam swirls and GUILTY'S Milky Strawberry Cookie with dual strawberry toppings, available from February 15 to March 31, 2026.
Mizkan releases the sixth installment in its successful Fibee Waffle series, introducing the first savory flavor in response to customer feedback. The new Cheese variety features three types of Hokkaido cheese and is available exclusively through Mizkan's official online store.
Following last year's success with 30,000 visitors, Oyatsu Market returns to Futakotamagawa Rise featuring carefully selected snacks from across Japan. This 3-day event showcases traditional wagashi, Western confections, and unique local treats, perfect for Valentine's Day gifts or personal indulgence.
Koikeya sponsors MISIA's national arena tour starting January 24, 2026, offering collaborative potato chips "Aino Potechi" at concert venues and online.
Morinaga Seika introduces two new Gumi Chocoball flavors – domestic white peach and mixed grapes – on February 3rd, plus a renewed Zaku Zaku Chocoball with random golden chocolate balls inside.
FamilyMart's White-Coated Strawberry Picking® campaign has achieved remarkable success, selling 3.24 million items in just one week. The lineup features 16 desserts, breads, and sweets combining strawberries with white ingredients like condensed milk and white chocolate.
Fujiya releases a new heart-shaped chocolate almond cookie with a message-ready package, perfect for gifts and Valentine's Day celebrations, available from January 20, 2026.
Kanro Inc. is releasing "The Snow Gummy of My Dreams That Day" at convenience stores and station kiosks nationwide starting January 20th, 2026. Featuring a fluffy snow texture and gentle soda flavor, this gummy brings childhood dreams to life.
From January 14 to 20, 2026, Daimaru Tokyo Store presents the latest sweets, featuring popular treats from Osaka and specialty donuts, malasada, and mille-feuille.
Oyatsu Company releases a new snack capturing the essence of Kitakata Ramen, one of Japan's beloved regional ramen varieties, in wide noodle form with crispy texture and savory char siu flavor.
Starting January 6, 2026, five popular izakaya chains operated by Marche Corporation will offer a special Baby Star Ramen Potato menu, combining the beloved Japanese snack with classic fried potatoes.
Akagi Nyugyo releases the first product celebrating 20 years of the Garigari-kun Rich series - a triple white chocolate treat combining white chocolate ice, white chocolate shaved ice, and white chocolate chips
Seven-Eleven Japan is releasing the Morinaga Hi-Chew Seven Color 3-Color Mix on January 13. This limited edition features mango, kiwi, and strawberry flavors in one piece, selected by Seven-Eleven staff as the second collaboration flavor for Hi-Chew's 50th anniversary.
UHA Mikakuto brings back the popular thick-cut sweet potato snack coated with premium Belgian chocolate, available exclusively at Hankyu Umeda Honten from January 14, 2026.
JALUX's original sweets brand TOKACHIKARA is undergoing a major renewal with new packaging featuring adorable animal characters and an upgraded corn sandwich with 27% more Tokachi corn kernels.
Morinaga & Co., Ltd. announces the return of Choco Ball Kin No Kinako Mochi, featuring fragrant kinako chocolate made with 100% Hokkaido soybeans coating chewy mochi-textured gummy. The beloved flavor returns with enhanced quality for a limited time starting February 3, 2026.
LOTTE launches Rakkus, a special collaboration chocolate combining their top two liquor chocolate brands Rummy and Bacchus, celebrating Rummy's 60th anniversary. Available nationwide from January 13, 2026.
Morinaga & Co., Ltd. launches a collaboration with pudding specialist Pastel, releasing three limited-edition products featuring the iconic Nameraka Pudding flavor, available from January 13, 2026.
Namakuri, the viral sweets-in-a-can brand, launches a new chocolate-banana flavor featuring rich chocolate cream, banana sauce, and crunchy toppings.
Hattendo releases a limited-edition cream bread featuring their first-ever white dough, filled with milk cream and Fukuoka Amaou strawberry jam, exclusively at FamilyMart stores nationwide starting January 6, 2026.
Nakamuraya has renewed its popular teriyaki chicken manju with a richer, deeper flavor thanks to the addition of brown sugar. The 6-piece assortment, featuring both pork and teriyaki chicken buns, is now available at supermarkets in the Kanto region for a limited time through February 28, 2026.
Calbee introduces a new soybean snack featuring a mix of two types of soybeans, offering an easy way to consume protein and dietary fiber. Available at convenience stores nationwide from January 12, 2026.
Tirol Choco Co., Ltd. launches a special Hatsune Miku collaboration product featuring exclusive illustrations by artist Yumenouchi. The limited-edition "Tirol Choco Mikkumiku Milk Mint" will be available at FamilyMart stores across Japan starting January 26, 2026.
Koikeya releases seasonal potato chips featuring Japanese plum with fragrant Isewan seaweed topping, available for order until January 13th.
Nissin Cisco introduces a limited-edition Coconut Sable featuring apple pie flavor with fermented butter, apple essence, and cinnamon accents. Available nationwide from January 12, 2026.
Rellionte Co., Ltd.'s craft chip brand "Yamato Karari," launched in spring 2025, has surpassed 20,000 boxes in cumulative sales. The snacks use Nara-grown produce and are now available at 25 stores across the prefecture.
Kinokuniya's official online store presents a curated collection of gift items perfect for the holiday season, including premium chocolates, waffle cookies, and rich chocolate cakes ideal for New Year greetings and gatherings.
Hello! I'm Rena from the Holiday Travel editorial team! I recently went to Daiso and picked up some items I use regularly, so I'd like to share them with you!
Popular Hakata mini croissant shop MIGNON launches limited edition banana-flavored croissants featuring the Minions characters, available at all locations nationwide starting November 1, 2025.
A new limited-edition flavor of Kataage Potato Chips, developed with fan community input, will be released nationwide from November 10, 2025, featuring the rich umami of oyster and the depth of butter.
A special limited package of the popular Double Cream Sandwich featuring original artwork by renowned picture book illustrator Hiroshi Abe, creator of "Arashi no Yoru ni" (One Stormy Night). The new wild grape flavor uses carefully selected grapes from Yoichi, Hokkaido.
Kanro's popular candy shop Hitotsubu Kanro is releasing Christmas-themed limited products, including a new advent calendar filled with 8 popular items like Gummitzel and mofuwa, available from November 1st, 2025.
Hello! I'm Hina from the Holiday Travel editorial team! ✨ Today, I want to share my current obsession with you—Japanese Stick Gum! It's a fun snack with 8 different flavors that offers an intense burst of taste in the first 10 chews.
Popular Japanese confectionery brand Kanro announces a collaboration with Sanrio's beloved Hello Kitty character, introducing limited-edition Puregumi gummies and additional candy products starting October 28, 2025.
Discover two delicious varieties of Kansai-exclusive potato chips, both featuring the regional "dashi soy sauce" flavor but with completely different taste profiles!
Melodian Corporation launches the third edition of their popular My Melody collaboration featuring gluten-free rice flour cookies in an adorable collectible tin, perfect for those with dietary restrictions.
Discover Karl Usu-aji, a rare Western Japan exclusive snack that's perfect as a travel souvenir with its gentle dashi flavor and satisfying size.
Our team reviews the exclusive Kyushu regional potato chips featuring sweet soy sauce flavor with Kurosatsuma chicken. These unique thick-cut chips are available only in Kyushu and Okinawa.
Lotte will launch a special collaboration between Sanrio's beloved character Kuromi and the popular chocolate snack Koala's March, available exclusively online with original clear file bonus.
A special pop-up shop featuring Morinaga's Dars chocolate brand mascot PANDARS will open at Tokyo Station from September 12 to October 14, 2025, offering exclusive sweets and merchandise.
A special collaboration between Eikodo AM and Yamazaki Biscuits brings the legendary taste of Kokugikan yakitori to Chipstar potato chips, available starting September 14th at Ryogoku Kokugikan.
Popular San-X characters including Rilakkuma, Sumikko Gurashi, and Tarepanda are featured on limited edition Morinaga Biscuit packaging, complete with DIY craft activities and special campaign prizes.
New limited-edition Coconut Sable Mini features strawberry tea latte flavor, combining Earl Grey aroma with sweet-tangy strawberry in chocolate coating.
The popular Oreo Strawberry Cream flavor is now available in a convenient 24-piece family pack format, offering great value for families and sharing.
Lotte's new chestnut-flavored Nama Choco Pie will be available nationwide on September 1, 2025, featuring autumn flavors in an easy-to-eat chilled dessert format.