LILY BROWN, the women's brand operated by Mash Style Lab Co., Ltd., is currently running "Anniversary Edition," a special line available for one year only to celebrate the brand's 15th anniversary. The line is released in four installments, each with a different theme.
The second installment, the "2nd Collection," opens for preorders on October 23, 2026 (Friday) at 12:00 PM (noon) at the official online store, the Mash Group's official app MASH STORE, and the e-commerce department store USAGI ONLINE.
2nd Collection "The Screen Icons"
The collection features dresses inspired by the styles of cinema actresses who have been loved across the ages. Vintage beauty is reconstructed with a modern sensibility, and meticulously considered details and quality tailoring offer special pieces that bring a sense of excitement each time they are worn.
Lineup
[Anniversary Edition] Embroidery Empire Dress
Price: ¥57,200 (tax included)
Colors: GLD, BLK
Size: F
A dress made with generous use of an original embroidered fabric, featuring three-dimensional floral embroidery accented with the sparkle of sequins. Plentiful gathers create volume, and the empire silhouette, with a seam below the bust, gives it a vintage-like feel.
Combining decorative glamour with elegance, and with carefully calculated patterns that draw a beautiful silhouette, it is a special piece fitting for an anniversary year.
[Anniversary Edition] Back Ribbon Satin Dress
Price: ¥29,920 (tax included)
Colors: BRW, BLK
Sizes: 0, 1
A dress made from domestic satin fabric with a substantial feel and a calm luster.
The front is kept minimal, while the back features bold cutting and a ribbon for a dramatic impression. Plentiful tucks and gathers at the waist and a silhouette that narrows toward the hem give it a sleek, fashion-forward look.
The dress comes with a pair of long gloves made of stretchy, glossy satin. Slits at the fingertips make it possible to operate a smartphone while wearing them.
[Anniversary Edition] Sheer Sleeve 2-Way Off-Shoulder Top
Price: ¥24,970 (tax included)
Colors: IVR, CGRY
Size: F
An off-the-shoulder top made from a domestic fabric with a distinctive surface texture and depth.
The design shows off the décolletage, and stretch tulle sleeves are attached for a defined silhouette. The sleeves are detachable (2-way), so the top can also be worn layered over items such as a turtleneck knit.
The wrinkle-resistant material is another appeal, and wearing it as a set with pants made of the same material is also recommended.
[Anniversary Edition] Side Tuck Wide Pants
Price: ¥16,940 (tax included)
Colors: IVR, CGRY
Sizes: 0, 1
Wide pants with striking tucks at the front.
In addition to tucks that cover the midsection, tucks on both sides add volume around the knees for a three-dimensional silhouette. An elastic band sits inside the waist, and the size can be adjusted with buttons.
Pairing them with a top in the same material for a fashion-forward set-up style is also recommended.
[Anniversary Edition] Velour Mini Dress
Price: ¥18,920 (tax included)
Colors: PNK, GRY, BLK
Size: F
A mini dress in quality velour, inspired by dresses worn by actresses in the 1960s.
The cut at the cuffs and the row of covered buttons create a classic mood reminiscent of an antique dress.
All prices include tax.
Sales Information
Visual release and preorder start date: October 23 (Friday), 12:00 PM (noon)
- Official Online Store
- USAGI ONLINE
- MASH STORE (official app) – viewable on smartphones only
- ZOZOTOWN
- Rakuten
Nationwide on-sale date: scheduled to arrive in early November
