A pop-up event inspired by "Liyue," the harbor city from the open-world RPG Genshin Impact, is being held at LINE FRIENDS SQUARE SHIBUYA from June 12 through June 23, 2026. The event takes place on the basement floor (B1F) of the flagship store, located at Jinnan 1-19-10, Shibuya-ku.
Note: Advance reservations are required on the opening day, June 12, only.
Event Overview
- Period: June 12, 2026 (Fri) – June 23, 2026 (Tue)
Advance reservation required on June 12 only. - Venue: LINE FRIENDS SQUARE SHIBUYA B1F (Jinnan 1-19-10, Shibuya-ku)
- Details: News page (novelty and SNS campaign information also available here)
About Genshin Impact minini
First unveiled in July 2024, the Genshin Impact minini characters are an official lineup created by IPX (formerly LINE FRIENDS), reimagining Genshin Impact's original characters through the brand's own creative approach. Billed as "small yet brave," these charming figures drew widespread attention from fans.
The debut pop-up, which featured seven characters from Genshin Impact's Inazuma region—including the game's mascot Paimon—attracted large crowds throughout its run, earning strong praise for its high-quality merchandise and immersive in-store content.
A Liyue World Brought to Life
This pop-up carries the theme "Inviting fans into the warm daily life of Genshin Impact minini from Liyue." Visitors are welcomed into the game's world right at the entrance, with large-scale installations including a wooden arched drum bridge set against a backdrop of red rugged cliffs and misty scenery evoking the Liyue landscape.
Merchandise
A varied merchandise lineup includes plush toys, mugs, and keyrings featuring Genshin Impact minini characters dressed in Liyue-inspired outfits—items designed to bring the characters into everyday life outside the game.
An SNS campaign for visitors is also planned at the Shibuya store during the event period. For details on novelties and campaign information, check the News page linked in the event overview above.
