LIPS, one of Japan's largest beauty platforms operated by AppBrew Inc., has announced the debut of a new official character named "Rippii." The mascot was chosen through a unique user-voting process involving over 1,000 participants.
User-Driven Voting Campaign
To make beauty more accessible to everyone, LIPS welcomed a new official character whose name was determined through user participation. In January 2026, LIPS hosted a large-scale event where attendees voted in person, alongside voting campaigns on the official LIPS and X (Twitter) accounts. From three candidates—"Rippii," "Ripupu," and "Ripuka"—users selected "Rippii" as the most friendly and endearing name.
Voting Details:
In-Person Event
Voting Period: January 31, 2026 (Saturday)
Method: On-site votingSocial Media (LIPS & X)
Voting Period: February 9 to February 15, 2026
Method: Online survey formLIPS voting campaign: https://lipscosme.com/posts/8388309
X voting campaign: https://x.com/lipsjp/status/2020814938944524291?s=20
Meet Rippii: The Curious Deer Fairy
Birthday: January 27
Favorite Food: Ice cream
Hobby: Self-improvement
Treasure: Cosmetics pouch
Personality: Curious and loves trying different cosmetics! But sometimes forgetful—like leaving her cosmetics pouch at home when going out.
Introduction: A deer fairy born from LIPS users' desire to become their ideal selves. She loves talking about cosmetics with friends, and her special talent is choosing the perfect products for them.
The new character "Rippii" is a deer fairy with beautiful pink fur. The illustration was created by popular Instagram artist miki (@mmiki_studio_), known for her soft and gentle art style.
Instagram: https://www.instagram.com/mmiki_studio_/
LIPS Approaching 10th Anniversary
LIPS has been providing a platform where users can freely pursue their happiness and ideal selves under the theme "Be yourself, more freely." through reviews, rankings, and other information. The newly introduced "Rippii" will serve as a bridge to deliver even more exciting experiences.
As LIPS approaches its 10th anniversary in January 2027, the platform continues to evolve as a space that balances information reliability with community enjoyment. Various initiatives are planned to make daily makeup and skincare more fun for users, so stay tuned for Rippii's future activities.
Special Posting Event Celebrating Rippii's Debut
A special event is currently running on the LIPS app to celebrate Rippii's debut. The theme is "Spring Glow-Up Tips." Winners will receive original Rippii merchandise plus LIPS Points that can be used for shopping on LIPS Shopping.
Posting Period
Until March 15, 2026 (Sunday) at 11:59 PM
Event Details
Posts on LIPS with the hashtag "#春のあか抜け術を教えて" (Share Your Spring Glow-Up Tips) about glow-up how-tos will be judged for Grand Prize and Excellence Awards. Prize details are below:
Grand Prize (3 winners): 10,000 yen worth of LIPS Points + Original Rippii merchandise
Excellence Award (30 winners): 3,000 yen worth of LIPS Points
※LIPS Points can be used as 1 point = 1 yen when shopping on LIPS Shopping.
For more details about the "LIPS Post Award," visit:
https://lipscosme.com/articles/12082
About LIPS
Launched in January 2017, LIPS achieved "No.1 in cosmetics and makeup review app downloads" in 2021 (Source: AppTweak Japan, iOS & Android combined: January 2020 to June 2025). In October 2022, the logo was redesigned to embody the concept "Be yourself, more freely." The platform enables people of all genders and ages to freely pursue their happiness and ideal selves through makeup and beauty. In October 2025, LIPS surpassed 14 million cumulative downloads (Company data / Survey period: January 2017 to October 2025, Survey scope: Total downloads from App Store and Google Play). The platform offers various free features and content including product reviews for makeup and skincare, user communication, popularity rankings, new product information, and giveaway campaigns.
