Jewelry brand e.m. will release a new collection from its little emblem line, created to commemorate the brand's 30th anniversary. The "little emblem 30YEARS COLLECTION" goes on sale on Sunday, November 1, 2026, at e.m. directly operated stores across Japan.
Product Lineup
The necklaces shown in the photo, from left to right (all prices include tax; the clasp on every necklace is K10yg):
- Heart Necklace (K9yg, K10yg, ruby): ¥74,800
- Skull Necklace (K9yg, K10yg, ruby): ¥72,600
- Sapphire Necklace (K9yg, K10yg, sapphire, diamond, ruby): ¥97,900
- Star Necklace (K9yg, K10yg, ruby): ¥72,600
- Cross Necklace (K9yg, K10yg, ruby): ¥72,600
- Ruby Necklace (K9yg, K10yg, ruby, diamond): ¥97,900
- Emerald Necklace (K9yg, K10yg, emerald, diamond, ruby): ¥90,200
- Ribbon Necklace (K9yg, K10yg, ruby): ¥72,600
Teeny-Tiny 30th Collection
A modest, endearing treasure that is precious to me
This is little emblem's "Teeny-Tiny" collection. Built around the concept of "Teeny-Tiny," meaning "small things," it is a collection of delicate designs that blend into bare skin.
The first new release since the brand reached its 30th anniversary is a set of motif necklaces from the Teeny-Tiny series.
In addition to the cross, star and heart motifs and the natural stones already featured on the rings currently on sale, the lineup adds new motifs, including a ribbon that suits little emblem's light-hearted world and a skull given an endearing expression.
The series is meant to be worn as amulet jewelry, enjoying the meaning behind each motif together with the brand's emblematic "Omamori Ruby" (a protective-charm ruby).
Heart Necklace (K9yg, K10yg, ruby): ¥74,800 (tax included)
Sapphire Necklace (K9yg, K10yg, sapphire, diamond, ruby): ¥90,200 (tax included)
The rings shown in the photo, from the top (all prices include tax):
- Star Ring (K9yg, ruby): ¥44,000
- Star Heart Ring (K9yg, ruby): ¥77,000
- Circle Ring (K9yg, ruby): ¥44,000
- Heart Ring (K9yg, ruby): ¥44,000
- Star Heart Diamond Ring (K9yg, diamond, ruby): ¥99,000
my emblem
Feelings of the moment, shapes I love
Strengthening the me of the past and the me of today
My emblem
This is jewelry for entrusting your own values and feelings to a motif you love and wearing it. It is not made for anyone else but cherishes your own "likes."
Whether chosen for your mood right now or loved for a long time, each piece becomes something that reminds you of who you are every time you put it on.
By choosing motifs that match your feelings at the time, jewelry turns into your very own "emblem."
Alphabet Rings (K9yg, ruby): ¥38,500 each (tax included)
Alphabet jewelry 30th Collection
made to order Alphabet jewelry
Made as a gift for someone special or a treat for yourself, this jewelry is crafted from your name, initials or a word that is important to you.
A new design has joined little emblem's Alphabet series. The classic design takes handwriting drawn in a single stroke and turns it directly into a line of gold, shaped into a ring.
The lightly drawn font blends into the fingers like a beautiful decoration, without the letters themselves being too assertive.
The rings are meant to be enjoyed freely: choose your own initial, or letters you are drawn to for their meaning or sound, and layer them together.
Release Schedule
On sale from Sunday, November 1, 2026, at e.m. directly operated stores nationwide.
