Loewe has unveiled its 2026 Fall/Winter Pre-Collection campaign, photographed by Talia Chetrit on Tenerife, a volcanic island in the Atlantic. The campaign further develops the vital, sensual visual language that creative directors Jack McCollough and Lazaro Hernandez have been crafting at Loewe.
Chetrit's distinctive mix of perspectives — aerial and low-angle, close-up and wide shot — defines the campaign. Against the backdrop of Tenerife's rugged lava fields, lush hillsides, and Atlantic waves, the collection's vivid colors resonate with the island's dramatic landscape. Sharp architectural lines at the waterside and the unexpected geometric arrangements of stacked sun loungers make a striking impression. The still-life photography continues to explore the fluid, lively visual vocabulary introduced in Jack and Lazaro's debut campaign — featuring colorful ice, dripping honey, ripe bananas, and scattered passionfruit seeds.
The cast — Eva Victor, Levon Hawke, Seydou Sarr, and Loewe Brand Ambassador Ayla Johnston — move through the images with natural confidence. Standing at the water's edge, perched on steps, and reclining on sun loungers, they wear the collection's vivid textures and colors in a range of postures. Boldly contrasted layering features unbuttoned fronts, loosened buckles, and fabric draped freely over bare skin. Signature leather appears as trousers, coats, and buttery soft cropped shorts. Sportswear is reinterpreted through Loewe's experimental perspective, with an anorak, Grip Sneakers, and wrap-around Speed Shield sunglasses. Stripes bring rhythm to shirts, shorts, and Origami shoes, while knitwear necklines balance precise construction with tactile depth.
Across both the fashion imagery and still-life photographs, bags are presented as design objects of enduring appeal. The single-handle Amazona 180 — prized for its supple form — introduces a new XL size for men and a new Medium size for women. The Layered Flamenco Clutch, the new Scarf Bag, and the refined Caramba Bag Mini all crystallize Loewe's mastery of precise form, craft materiality, and exceptional leather.
"With this campaign, we continue to explore our own sense of craft at Loewe — as something rigorous, but also joyful. We were drawn to the primal energy of Tenerife: powerful, dramatic, the ancient volcanic landscape sharpens the senses and instincts — and that aligns deeply with our thinking about making and wearing clothes."
— Jack & Lazaro
The 2026 Fall/Winter Pre-Collection goes on sale from Thursday, May 28 at Loewe stores nationwide and the online store.
For more details, visit loewe.com.
WOMEN'S
Jacket ¥401,500
Sweater ¥155,100
Bomber Jacket ¥679,800
Trousers ¥218,900
Amazona 180 ¥744,700
Scarf Bag ¥432,300
Layered Puzzle Bag Small ¥595,100
Layered Flamenco Clutch Mini ¥414,700
Oval Mule ¥155,100
Origami Cubic Slingback ¥155,100
MEN'S
Anorak ¥510,400
Shirt ¥200,200
Zip-up Jacket ¥715,000
Short Sleeve Shirt ¥155,100
Trousers ¥168,300
Jeans ¥160,600
Amazona 180 XL ¥837,100
Switch Tote Large ¥522,500
Featherlight Puzzle Large ¥815,100
Puzzle Featherlight Sling ¥507,100
Bobbin Derby ¥162,800
Grip Sneakers ¥143,000
All prices listed are tentative.
About the Cast
Eva Victor
A French-American writer, film director, and actor. In 2025, Victor wrote, directed, and starred in her feature directorial debut Sorry, Baby, winning the Independent Spirit Award for Best Screenplay. Her performance also earned her a Golden Globe nomination for Best Actress in a Drama.
Ayla Johnston
A British actor and Loewe Brand Ambassador. Johnston has been cast as Joan of Arc in Baz Luhrmann's latest film. She gained recognition through Netflix's The Queen's Gambit, followed by BBC's Life After Life and films including The Carpenter's Son and Visitation.
Levon Hawke
An American actor, musician, and film director. He has appeared in Wildcat, The Thicket, and Marty Supreme. In New York, he made his directorial debut with the 2024 stage production Picture Day, and made his stage acting debut in the 2025 production of Ghost. His next project is the comedy film Peaked.
Seydou Sarr
An actor of Senegalese origin based in Italy. His debut film Io Capitano earned him the Marcello Mastroianni Award for Best New Actor at the 80th Venice International Film Festival. He subsequently appeared in the documentary Seydou – Il Sogno non ha colore and has an upcoming film Tanto Tornano Tutti in the pipeline.
