To mark the 25th anniversary of the film The Lord of the Rings: The Fellowship of the Ring, an officially licensed pop-up store, "The Lord of the Rings 25th Anniversary POP-UP STORE," will open in turn in three cities across Japan. It starts at the Shibuya venue (MAGNET by SHIBUYA109, 5th floor) on Friday, November 27, 2026, followed by Osaka (Tennoji) and Fukuoka (Hakata). The event is organized by Shochiku Co., Ltd. in partnership with Warner Bros. Global Consumer Products.
The store carries special items planned for the 25th anniversary, along with an exhibition area and photo spots that capture the world of The Lord of the Rings. It is a space where fans of the films can celebrate the anniversary year together.
Event Overview
This limited-time pop-up store lets visitors enjoy the world of the films, which are regarded as enduring classics of cinema. Many new products make their debut at the event, and there are also an exhibition area and photo spots for taking pictures.
- Event title: The Lord of the Rings 25th Anniversary POP-UP STORE
- Admission: Free
Schedule and Venues
Tokyo (Shibuya)
- Dates: Friday, November 27, 2026 to Sunday, December 13, 2026
- Venue: MAGNET by SHIBUYA109, 5th floor (1-23-10 Jinnan, Shibuya City, Tokyo)
- Hours: 10:00 AM to 9:00 PM
Osaka (Tennoji)
- Dates: Friday, December 18, 2026 to Monday, January 4, 2027
- Venue: Tennoji Mio (天王寺ミオ), 6th floor (10-39 Hidenin-cho, Tennoji Ward, Osaka City, Osaka)
- Hours: 10:30 AM to 8:30 PM
- Note: The building is closed on Thursday, December 31, 2026 and Friday, January 1, 2027 (a national holiday).
Fukuoka (Hakata)
- Dates: Friday, February 26, 2027 to Sunday, March 14, 2027
- Venue: Canal City Hakata, 1st floor (1-2-22 Sumiyoshi, Hakata Ward, Fukuoka City, Fukuoka)
- Hours: 10:00 AM to 9:00 PM
Details of any other touring venues will be announced on the website and official social media as soon as they are decided.
25th Anniversary Original Goods
Many new items arrive to mark the 25th anniversary, from original goods for everyday use to carefully made collection items. Details about online sales will be announced at a later date.
- Quantities of the products are limited, and items may sell out.
- Purchase limits may apply to some products.
- The images are for illustration only. Actual products may differ in design and specifications.
Special Exhibition and Photo Spots
The store has a special exhibition and photo spots inspired by the world of the films. The exhibition area is decorated with famous scenes, making it a space for fans to celebrate the anniversary year together.
Venue-Exclusive Purchase Bonus
At the POP-UP STORE venues, customers who spend ¥3,000 or more (tax included) in a single transaction receive one randomly selected "Original Clear Bookmark."
- Amounts from separate transactions cannot be combined.
- The bonus is available in limited quantities and ends once they run out.
- Purchases made online are not eligible.
Related Sites
For the latest information on this event, check the following:
- Event page: https://www.manga10.com/event/4059/
- "The Lord of the Rings" series official X (Japan): https://x.com/LotR_JP?s=20
- Shochiku collaboration events official X: https://x.com/shochikucollabo
About The Lord of the Rings
The Lord of the Rings is a series of six films from New Line Cinema, directed by Peter Jackson and based on J.R.R. Tolkien's classic novels The Lord of the Rings and The Hobbit. The series has been loved by fans across generations, with worldwide box office earnings of 6 billion dollars. It won a total of 17 Academy Awards, the most for any film series in cinema history.
Set in Middle-earth, the story begins when Frodo Baggins sets out on a perilous journey to destroy the legendary One Ring.
In 2021, The Lord of the Rings: The Fellowship of the Ring was selected by the Library of Congress for preservation in the National Film Registry as a work of cultural, historical, and aesthetic significance. After the milestone of the first film's 25th anniversary in 2026, a new film, The Lord of the Rings: The Hunt for Gollum, is scheduled for theatrical release.
