Love Liner, an eye makeup brand by msh Co., Ltd., is releasing a new "Ponpon Curl Mascara" that creates sophisticated bundled lashes easily without tweezers. The product will be available in late February at Loft, PLAZA, and Shoppin stores, with general release scheduled for mid-March.
Sales Channels
- Late February: Pre-release at Loft, PLAZA, and Shoppin stores
- March 5: Available on msh official online store, msh official Rakuten store, and msh official Qoo10 store
- Mid-March: General release at variety shops and drugstores nationwide
*Not all stores may carry the product. Release dates may vary by location.
Product Details
Love Liner Ponpon Curl Mascara
Available colors: 2 colors (Sheer Black, Sheer Ash)
Price: 1,760 yen (tax included)
Product Features
Slim Brush with Bundling-Focused Ponpon Chip
The Love Liner original brush allows you to create customizable bundled lashes with just mascara. The slim brush separates and curls lashes from the roots, while the easy-to-control mini "ponpon chip" adjusts individual lashes for the desired bundled effect.
Lash Perm-Level 12-Hour Curl Hold
Formulated with curl-lock ingredients, the upward bundled lashes last all day. The dual-proof formula resists water, sweat, sebum, and tears, preventing panda eyes.
Clump-Free Mascara Formula
The smooth, gliding mascara formula is fiber-free yet bundles lashes while extending length. Creates beautiful bundled lashes without clumping.
Sheer Texture
The sheer formula delivers a refined finish without looking overdone, even with multiple coats.
20 Beauty Serum Ingredients
Contains beauty serum ingredients for lash care while wearing makeup.
How to Use
About Love Liner
Love Liner is an eye makeup brand that expresses contemporary "kawaii" while valuing individuality and self-expression, making makeup accessible to everyone. The brand focuses on both the excitement of applying makeup and the functionality and ease of use needed to achieve ideal results. Their lineup includes liquid eyeliner with original craftsman brushes designed for easy application, 1.1mm oval-core pencil eyeliner, and mascara and eyebrow products that can be selected according to preferences and desired finishes. The brand delivers one-level-up "kawaii" to everyone through technique-free, "fail-proof eye makeup."
Footnotes from original release:
- "Fail-proof" refers to the ponpon chip brush design that facilitates bundled lash application
- Based on company research. Results may vary by individual.
- Curl-lock ingredients: Trimethylsiloxysilicate (film former), Microcrystalline Wax, Polyethylene (thickener)
- Dual-proof refers to waterproof and smudge-proof properties
- Beauty serum ingredients: Red Clover Flower Extract, Acetyl Tetrapeptide-3, PCA-Na, Arginine, Aspartic Acid, PCA, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Hydrolyzed Keratin (Wool), Apple Fruit Cell Culture Extract, Centifolia Rose Flower Extract, Panthenol, Hyaluronic Acid Na (all moisturizing ingredients)
