Love Liner, the eye makeup brand from msh Co., Ltd., is releasing the "Sheer Collection," limited-edition sheer shades of its pencil eyeliner, in limited quantities in stages from early October.
The pencil eyeliner is known for its ultra-fine 1.1 mm oval core and a smooth feel from its original formula. The limited-edition shades are designed for lower-lash-line makeup and come in three colors: two real mucosa colors and a light brown that blends easily with the skin. Their sheer color melts into the rest of the eye makeup, naturally creating the look of wider eyes* and a shorter midface. The eyeliner glides easily onto the thin, delicate skin of the lower lids with no special technique needed, and an enhanced eye look that never feels overdone lasts for a long time.
Recommended Ways to Use It
The real mucosa colors are recommended for lower-lid makeup. Try them on:
- Triangle zone
- Inner corner of the eye
- Shadow of the tear bags
Where to Buy
- Released Monday, October 5: msh official online store, msh official Rakuten store, msh official Qoo10 store
- Released in stages from early October: variety shops and drugstores nationwide
Release dates differ by store, and some stores do not carry the product.
Product page: https://loveliner.jp/sheer-pencil
Product Information
Love Liner Cream Fit Pencil R Extra-Fine Oval Core (クリームフィットペンシルＲ 極細楕円芯) Eyeliner
- Colors: 3 shades (Momo Sheer / Ichigo Sheer / Kurumi Sheer)
- Price: ¥1,320 each (tax included)
Momo Sheer
Creates "lovable, dewy eyes"
Soft mucosa pink
Ichigo Sheer
A finish that looks natural yet striking
Real mucosa pink
Kurumi Sheer
Adds a soft shadow
Classic brown
About Love Liner
Love Liner is an eye makeup brand that expresses the "kawaii" of the times, letting anyone enjoy makeup with ease while valuing their own individuality. Beyond the excitement of the moment of applying makeup, the brand is thoroughly committed to functionality and ease of use so that anyone can easily achieve their ideal finish. The lineup includes a liquid eyeliner with an original artisan-style brush designed for easy application, a pencil eyeliner with a 1.1 mm oval core, and mascaras and eyebrow products that can be chosen to suit the desired finish and personal taste, for everyone from beginners to professionals.
With technique-free "fail-proof eye makeup," the brand aims to bring everyone a step-up "kawaii."
Official website: https://loveliner.jp
*Makeup effect
