Aekyung Industrial Co., Ltd. (Headquarters: Aekyung Tower, 188 Yanghwa-ro, Mapo-gu, Seoul, Korea; President and CEO: Kim Sang Joon) is adding two new products to its Korean makeup brand LUNA: Melted Cheek Balm, a cream-like cheek color, and Syrup Glow Tint, a lip tint with a light texture and a full, glossy finish.
LUNA has adopted "Every day, New Me" as its new brand slogan, supporting anyone who embraces their true self while confidently expressing every stage of change. Its Long Lasting Tip Concealer, known as Korea's "national concealer," has sold more than 11 million units to date*1 and has steadily built a following in Japan as well.
This time, LUNA is adding cheek and lip tint products to its lineup. Melted Cheek Balm creates a natural flush that melts into the skin like cream, while Syrup Glow Tint is a lip tint with a light, moisturizing texture and a vivid syrup-like color that lasts for hours.
Using Melted Cheek Balm and Syrup Glow Tint together creates a cohesive, elegant makeup look.
*1 Cumulative sales amount of the Long Lasting Tip Concealer from January 2014 to December 2025, based on the company's own research.
Melted Cheek Balm
2g / ¥1,700 (tax included)
Melted Cheek Balm blends into the skin like cream.
Its vivid color and glossy finish create a natural flush.
It resists smudging your base makeup, and layers to a cleaner color the more you apply.
Points
- Zero base makeup breakdown: Made for the frustration of foundation lifting or losing coverage when cheek color is layered on top, the formula reduces the friction-related smudging and uneven color that reapplying can cause, for a beautiful finish.
- A wide range of colors: The lineup spans vivid, clear shades and softer tones with a natural flush, so you can choose the look that matches your mood — color builds more clearly the more you layer it.
- A multi-use cosmetic for lips too: It can be used on lips, cheeks, and eyes alike, for an elegant tone-on-tone look with a cohesive finish.
Syrup Glow Tint
4.7g / ¥1,900 (tax included)
Syrup Glow Tint shines as if dipped in sweet syrup.
Its light, moisturizing texture leaves lips looking full and glossy.
The vivid syrup color stays looking fresh for hours.
Points
- A sweet, glowing shine: The comfortable, moisturizing texture leaves lips full and glossy, as if coated in sweet syrup.
- A long-lasting formula that keeps color looking beautiful: Vivid, glowing lip color lasts for hours.
- A wide color range to match any lip tone: Seven shades are available, from soft, muted tones to vivid, saturated colors. Mixing shades together makes it easy to find the perfect lip color for you.
- Gentle on sensitive skin: Free of Red No. 202, an ingredient that can irritate lips, making it a good choice for sensitive skin too.
About LUNA
A total K-beauty makeup brand: "Every day, New Me LUNA"
LUNA has adopted "Every day, New Me" as its new brand slogan, supporting anyone who embraces their true self while confidently expressing every stage of change.
In Japan, LUNA began online sales through platforms such as Qoo10 and Amazon in 2021. In 2022, it expanded into variety shops and drugstores nationwide, strengthening its presence in the Japanese market. After launching in more than 650 offline stores across Japan in 2022, the brand has grown to 11,799 stores as of June 2026, expanding its brand recognition in Japan.
