Maison de FLEUR, the brand from STRIPE INTERNATIONAL Inc. (headquartered in Okayama City, Okayama Prefecture; President and CEO Masashi Kawabe), is celebrating "Maison de FLEUR Day" on August 7 with a special collection, releasing at Maison de FLEUR stores nationwide and on the official web store STRIPE CLUB on Friday, August 7, 2026. Ahead of the nationwide release, STRIPE CLUB will open early reservations starting Saturday, July 25.
The collection was created for the brand's once-a-year "Maison de FLEUR Day," to deliver the sentiment behind the name "FLEUR," meaning "flower." Built around soft light pink and elegant ivory as its theme colors, the collection puts roses front and center across seven items in total.
The lineup includes a flower bouquet bag with a design reminiscent of a bouquet, along with the brand's signature icon bag reimagined with a rose motif across a double-ribbon tote, a 2-way tote, a pouch, a round pouch, a mini wallet, and a bag charm.
To mark "Maison de FLEUR Day," the brand is also offering a limited-quantity novelty, special gift wrapping available only at Maison de FLEUR stores, an Instagram giveaway campaign, and Instagram Live broadcasts and GIF stickers.
Journée Maison de FLEUR Collection
Prices below include tax.
Flower Bouquet Bag
Colors: Ivory / Pink
Price: ¥9,900
Rose Double-Ribbon Tote
Colors: Ivory / Light Pink / Black
Price: ¥6,900
*Black is an EC-exclusive color.
Rose Volume Ribbon 2-Way Tote
Colors: Light Pink / Black
Price: ¥9,900
*Black is an EC-exclusive color.
Flower Bouquet Pouch
Colors: Ivory / Light Pink / Pink
Price: ¥7,700
*Ivory is an EC-exclusive color.
Flower Bouquet Pouch (Ivory)
Rose Ribbon Round Pouch
Colors: Ivory / Light Pink
Price: ¥4,400
Rose Ribbon Mini Wallet
Colors: Ivory / Pink / Black
Price: ¥11,000
*Black is an EC-exclusive color.
Bijou Rose Ribbon Bag Charm
Colors: Ivory / Light Pink
Price: ¥3,500
Limited-Quantity Novelty
To celebrate Maison de FLEUR Day, a small-flower-print tote bag will be given away as a limited-edition shopper. Designed to pair with the rose collection, it also works well as an everyday bag or a sub bag, making it a keepsake novelty for the occasion. At stores nationwide, the gift comes with any purchase of ¥10,000 or more (tax included) that includes a Maison de FLEUR Day item. At the official web store STRIPE CLUB, it comes with the purchase of at least one Maison de FLEUR Day item during the early-reservation period.
*Limited to one gift per transaction.
*While supplies last.
Special Gift Wrapping
For three days only, from Friday, August 7 through Sunday, August 9, 2026, stores nationwide will offer special gift wrapping for Maison de FLEUR Day. Customers who purchase gift box S or M will receive wrapping decorated with flower petals, available only for this occasion.
*While supplies last at each store.
Instagram Giveaway Campaign
Period: 5:00 PM on Wednesday, July 22, 2026 – 11:59 PM on Friday, August 7, 2026
Prize: A not-for-sale rose-motif bag, awarded by lottery to five winners.
How to enter: Follow Maison de FLEUR's official Instagram account and like the target post. Posting about Maison de FLEUR with the hashtag "#8月7日はMaisondeFLEURの日" increases the chances of winning.
Instagram will also feature live broadcasts, GIF sticker releases, and hashtag and mention campaigns. Details are available on the brand's official social media accounts.
Maison de FLEUR Day
"FLEUR" means "flower" in French and is the origin of the Maison de FLEUR brand name. The brand designated August 7 as "Maison de FLEUR Day" through a Japanese goroawase (numeral wordplay), reading 8 as "ha" and 7 as "na," together forming "hana," the Japanese word for flower.
About Maison de FLEUR
Maison de FLEUR is a gift brand built around bringing happiness to the world through gifts, pairing a French-inspired aesthetic with elegant, refined design that values the moment of giving. From the instant something feels "cute," through the moment its wrapping is opened, and beyond, the brand focuses on delivering an experience that stays with people.
Brand site: https://stcl.page.link/4Y52
Collection Overview
Collection: Journée Maison de FLEUR
Early online reservations: 12:00 PM, Saturday, July 25 – 11:59 PM, Sunday, August 2, 2026 (STRIPE CLUB official web store only)
Release date: Friday, August 7, 2026 (from 8:00 PM on Thursday, August 6 on the EC site)
Where to buy: Maison de FLEUR stores nationwide, earth music&ecology Aeon Mall Okayama (a Maison de FLEUR shop-in-shop), the official web store STRIPE CLUB (https://stcl.page.link/rp9B), and ZOZOTOWN
Items: 7 items total — 3 bags, 2 pouches, 1 wallet, and 1 charm
