Majolica Majorca, a makeup brand known for delivering "cute magic," will release "Majolica Majorca Lash Expander Neo Lash" [2 products, suggested retail price: 1,600 yen (tax included: 1,760 yen)] on February 21, 2026 (Saturday).
Featuring Shiseido's New Washable Lock Technology™
By incorporating Shiseido's new technology "Washable Lock Technology™," this new release achieves both powerful curl retention and impressively easy removal with warm water.
Product Features
Elegant Long & Separated Lashes
The fiber-free, lightweight formula and "Moon Slim Brush" designed for easy application to fine details create elegant long lashes with clean separation and no clumping.
NEO Waterproof Formula
This is the brand's first "NEO Waterproof" type. The formula is resistant not only to sweat and tears but also to sebum, making it smudge-resistant.
Lash Care Ingredients
The mascara contains five beauty ingredients that care for precious lashes.
*Prices are suggested retail prices and may vary by store.
Release Background and Product Features
"Lash Expander Neo Lash" was developed in response to feedback from mascara users who said, "Even if curl retention is weak, I'll settle for it if it can be removed with warm water," reflecting growing consumer awareness of wanting to avoid burdening their lashes.
Featuring Shiseido's first-ever "Washable Lock Technology™" that combines the strengths of oil-based types (strong curl retention) and water-based types (easy removal with warm water), this mascara achieves two opposing benefits: maintaining beautiful curls while allowing easy removal with warm water without burdening the lashes.
The applicator features the "Moon Slim Brush," which offers excellent bristle separation, optimal liquid retention, and minimal transfer to eyelids. It pairs perfectly with the lightweight formula to create elegant long lashes even without fibers.
Additionally, this product adopts the brand's first "NEO Waterproof" formula, which is resistant not only to sweat and tears but also to sebum, making it smudge-resistant. It also contains five types of beauty ingredients for "hair moisturizing," "hair protection," "hair repair," and "shine" to care for lashes.
About Washable Lock Technology™
A technology featuring a new film agent that enables curl retention & waterproof performance while allowing easy removal with warm water.
About the Majolica Majorca Proprietary "Moon Slim Brush"
A new brush that fits the curve of the eye while allowing easy application to fine details.
It fits perfectly to the shape of the eye, preventing clumps and achieving elegantly separated long lashes.
Promotion
The brand continues to feature model Kotona Minami in its promotional campaigns, with a focus on social media. The advertising materials express the next-generation feel that embodies both "curl" and "smooth removal," which are key features of the new product, through two different cuts.
Product Details
*Prices are suggested retail prices and may vary by store.
Product Name, Volume, and Price
Majolica Majorca Lash Expander Neo Lash
6g, 2 products
1,600 yen (tax included: 1,760 yen)
BK909 Dark Black (Weightless)
BR606 Dark Brown (Evolution)
Product Features
Maintains beautiful curls and resists smudging, yet removes smoothly with warm water!
Next-generation mascara that delivers elegant long & curled lashes all day long*
*13-hour lasting finish (curl, length, no smudging) data obtained
(According to company research. Effects may vary by individual.)
Washable Lock Technology™ achieves everything!
① Powerful Beautiful Curl Retention
Sets and maintains the beautiful upward curl from application.
② NEO Waterproof
Resistant to sweat, tears, and humidity, and smudge-resistant even with sebum.
③ NEO Warm Water Removal
Easily removes by applying warm water and gently wiping.
○ Achieves elegant long lashes with clean separation and no clumping.
- Moon Slim Brush
- Fiber-free
- Lash Fit Ingredients
○ Contains five beauty ingredients to care for precious lashes
Color Options
Links
- Majolica Majorca Brand Site: https://www.shiseido.co.jp/mj/
- Majolica Majorca Official Instagram: https://www.instagram.com/majolicamajorca.official/
- Majolica Majorca Official X: https://x.com/majolica_tweets
- Majolica Majorca Official TikTok: https://www.tiktok.com/@majolicamajorca_official
