A new line of items featuring Mamegoma, the San-X character that debuted in 2005, is set to go on sale around early November 2026 at retailers and online shops across Japan. The new "Mamegoma Item Series" (まめゴマアイテムシリーズ) brings together three themes popular with Mamegoma fans: the Standard theme, the "Mamegoma Omekashi" (まめゴマおめかし) theme and the "Baby Mamegoma" (ベビーまめゴマ) theme. Nostalgic art from the past has been renewed and incorporated into the designs.
The lineup includes everyday goods such as secret memos, clear folders, stickers and drawstring pouches. It also features a plush collection with cute, round forms, a mascot charm collection with an aquarium motif, and plush toys with outfits that can be changed. The series lets fans enjoy the gentle, nostalgic world of Mamegoma across a wide range of products.
Where to Find the Series
Featured Items
All prices include tax.
Secret Memo
330 yen each. 6 designs. 40 sheets with 2 designs collated, supplied in an envelope.
Clear Folder
198 yen each. 3 designs. A4 size.
Funifuni Stickers (ふにふにシール)
385 yen each.
Mug with Mascot
2,420 yen. Ceramic.
Drawstring Pouch Collection
880 yen each. 6 designs. Pouch size: approximately 210 × 180 mm.
Mini Towel
770 yen each. Approximately 250 × 250 mm. 100% cotton.
Mascot Charm Collection
990 yen each. 6 types (5 regular designs plus 1 secret design).
Korokoro Mamegoma Plush Collection (ころころまめゴマぬいぐるみコレクション)
1,540 yen each. 6 types.
Hanging Plush (ぶらさげぬいぐるみ)
1,980 yen each. Comes with a ball chain.
Collectable Dress-Up Plush (あつめておきがえぬいぐるみ)
2,750 yen each.
Mamegoma Walk Set (まめゴマお散歩セット)
4,400 yen.
Good to Know
- Some of the featured items may not be sold at certain stores, and release timing may differ by store.
- Quantities are limited, so items may sell out.
- Release dates, designs and specifications may change or be cancelled without notice.
- The images show photo-shoot samples and may differ from the actual products.
- Online shops may differ from physical stores in the items they carry, shipping fees and purchase conditions.
About Mamegoma
Mamegoma are palm-sized seals that can be kept at home. They are very friendly, round and squishy, and there are many Mamegoma with different fur colors and patterns. Learn more on the official Mamegoma page.
