Marimekko Launches New Onni Bag Series with Iconic Logo Patch – Pre-Orders Begin February 6 on ZOZOTOWN

Published: January 22, 2026
Marimekko Launches New Onni Bag Series with Iconic Logo Patch – Pre-Orders Begin February 6 on ZOZOTOWN

Finnish design house Marimekko, operated by Look Corporation, introduces a new bag series from its playful basics line, Marimekko Kioski. The Onni Bag collection launches with a pre-order period on ZOZOTOWN starting February 6, before general sales begin on February 13.

Onni Bag Series

The new bag series embodies Marimekko's joyful and positive lifestyle philosophy, featuring two of the brand's most iconic prints: Maija Isola's Unikko (poppy) and Vuokko Eskolin-Nurmesniemi's Piccolo (stripe).

Onni Bag Collection

Three Distinct Styles

The collection offers three playful styles, each featuring the iconic rounded Marimekko logo patch sewn onto the front:

Iloisa Crossbody Bag – Compact and versatile crossbody design
Kavari Shoulder Bag – Spacious shoulder bag with multiple compartments
Metka Tote Bag – Practical tote with adjustable silhouette

Color options include the signature Unikko print in light pink, black & gray, and spicy red, plus the popular archive Piccolo stripe in red & blue.

Iloisa Crossbody Bag

Iloisa Mini Unikko Crossbody Bag ¥20,900

Iloisa Unikko Crossbody

Iloisa Mini Unikko Crossbody Bag ¥20,900

Iloisa Crossbody Detail

Iloisa Piccolo Crossbody Bag ¥20,900

Iloisa Piccolo Detail

Kavari Shoulder Bag

Kavari Mini Unikko Shoulder Bag ¥26,400

Kavari Unikko Detail

Kavari Mini Unikko Shoulder Bag ¥26,400

Kavari Mini Unikko Shoulder Bag ¥26,400

Kavari Piccolo Shoulder Bag ¥26,400

Kavari Piccolo Detail

Metka Tote Bag

Metka Mini Unikko Tote Bag ¥14,300

Metka Unikko Detail

Metka Mini Unikko Tote Bag ¥14,300

Metka Tote Detail

Metka Mini Unikko Tote Bag ¥14,300

Metka Piccolo Tote Bag ¥14,300

Thoughtful Design Details

Each bag in the collection is designed with attention to functionality. The Kavari bag features three compartments, while the Iloisa bag has two, both with zipper closures. The adjustable shoulder straps include thin padding at the shoulder area for enhanced comfort.

The Metka tote bag stands out with its drawcord opening, allowing the bag's silhouette to be adjusted. When cinched, the tote transforms into a new shape, combining practicality with playful design.

ZOZOTOWN Pre-Order Period

February 6, 2026, 12:00 AM to February 12, 2026, 11:59 PM

https://zozo.jp/shop/marimekko/?p_tpcsid=2497504

General Sale Start Date

February 13, 2026
Note: As imported products, delivery may be delayed.

About Marimekko

The Art of Print-Making Since 1951

Marimekko is a Finnish design house renowned worldwide for its bold prints and vibrant use of color. Founded by Armi Ratia in 1951, the brand pioneered the lifestyle brand concept, offering everything from original fashion and bags to home decoration and accessories. From the very beginning, Marimekko's mission has been to create timeless, functional, and accessible design. The brand's bold prints and colors bring joy and happiness to everyday life.