Mary Chocolate Company is set to release a new summer confection, SUGARCOAT MILLEFEUILLE, at Mary Chocolate counters nationwide starting May 13, 2026 (Wednesday).
With intense summer heat expected to arrive early again this year, there is growing demand for gifts and souvenirs that can be transported at room temperature during Golden Week and the summer homecoming season. Building on the company's long-selling Millefeuille — a Grand Prix winner at the Japan Food Selection awards — this new product was developed as a summer gift designed for today's rising temperatures. A proprietary sugar coating overcomes chocolate's characteristic tendency to melt, making it possible to carry at room temperature.
Background
On particularly hot days, even chocolate fans tend to shy away from chocolate-based sweets due to concerns about melting or heavy flavors. The aim was to create a chocolate confection that could be enjoyed in summer — one that holds its shape at room temperature, tastes refreshingly light, and works well as a gift to bring along on trips or homecoming visits.
Product Highlights
SUGARCOAT Technology — Holds Up to 35°C
A proprietary sugar coating resists melting even at 35°C, making it worry-free to carry during summer travel or homecoming visits. (In extreme heat, refrigerating for about 30 minutes before eating is recommended.)
144-Layer Puff Pastry
The base is 144 layers of crisp puff pastry filled with a smooth, chocolate-infused cream — a hallmark of Mary Chocolate's Millefeuille craftsmanship.
Two Summer Flavors: Lemon and Cacao
To keep things refreshing, the lineup includes two varieties: a lemon sugar-coated style and a cacao sugar-coated style.
Chilled "Crunch" Texture
Refrigerating for around 30 minutes creates a pleasantly crisp, cool sensation that adds a new dimension to the SUGARCOAT experience.
Lemon
White chocolate cream-based lemon cream is sandwiched in puff pastry, then finished with a lemon-flavored sugar coating. A bright, tangy flavor well-suited to the summer season.
Cacao
Cacao-flavored puff pastry filled with chocolate cream, coated in a cacao mass sugar shell. The characteristic aroma of cacao and a clean, lingering finish define this variety.
Product Details
Prices include consumption tax. Release dates may vary by store.
Product Name: SUGARCOAT MILLEFEUILLE
Prices (tax included):
- ¥3,888 – 30-piece box (department store exclusive)
- ¥2,592 – 20-piece box
- ¥1,296 – 10-piece box
- ¥702 – 5-piece box (department store exclusive)
- ¥432 – 3-piece box (mass retail exclusive)
On Sale: May 13 (Wednesday)
Available at: Mary Chocolate counters in department stores and mass retail outlets nationwide
Store away from direct sunlight and high humidity.
