Mercedes-Benz Parfum is releasing a new women's fragrance, "I AM MERCEDES Eau de Parfum," on Wednesday, October 7, 2026. It was created as a tribute to the women who moved the brand's history forward.
The fragrance is meant for free-spirited women who keep moving forward on their own terms, embodying "self-empowerment" with independence and resilience. It portrays women who press the accelerator without hesitation to open up new territory, stay true to themselves, follow their instincts, and hold on to their femininity along with a bright sense of humor and quiet passion. They don't wait for someone to give them a place; they take the steering wheel themselves. "I AM MERCEDES" is a fragrance that embodies a woman driving her life in her own style.
A Tribute to the "Great Women" Who Shaped Mercedes History
The history of mobility, and of the brand that later became Mercedes-Benz, has been built by pioneers since its earliest days. Among them are remarkable women who left a deep mark on the brand's history with courage and determination. These women are the inspiration for "I AM MERCEDES Eau de Parfum."
Mercedes Jellinek
The woman after whom the brand was named. Around 1900, her father Emil Jellinek, a businessman and a major Daimler customer, used his daughter's name, "Mercedes," as a pen name when entering races. The name was later formally adopted for a new generation of Daimler cars, laying the foundation for one of the world's most iconic automobile brands.
Bertha Benz
A pioneer who completed the world's first long-distance drive. In 1888, without telling her husband Karl Benz, she set out on a long-distance drive by automobile. She traveled from Mannheim to Pforzheim, demonstrating to the world that the automobile was practical for everyday use. Along the way she solved technical problems with a hat pin and a garter, and came up with the idea of the world's first brake lining.
Ewy Rosqvist
A legendary woman racer who conquered a grueling race. In 1962, she took a historic overall victory at the Argentine Grand Prix, an extremely demanding event. Driving a Mercedes-Benz 280 SE, she covered more than 4,600 km, won every stage, and set a new average speed record, a milestone for women in motorsport.
A Scent Honoring Pioneering, Resilient Women
"I AM MERCEDES" is built around orange blossom in its many facets. Radiant and sensual, it takes a modern approach that rewrites the conventional codes of perfumery, expressing the poised femininity of women who forge their own paths.
"I AM MERCEDES Eau de Parfum" 100 mL, 25,080 yen (tax included)
At the first spray, the sparkle of neroli and bergamot opens with a pleasant touch of pink pepper spice. Next, a modern bouquet of sunlit orange blossom, jasmine, and ylang-ylang unfolds, expressing a radiant, instinctive femininity. The finish shows a rich, amber side of vanilla wrapped in fine woods and musk, leaving an unforgettable sensual afterglow.
- Top notes: Neroli, bergamot, pink pepper
- Heart notes: Orange blossom, jasmine, ylang-ylang
- Base notes: Vanilla, cashmeran, musk
Sophie Labbé (ソフィー・ラベ), master perfumer at Firmenich (フィルメニッヒ社), says of the fragrance:
"I AM MERCEDES is a fragrance for passionate, resilient women. I portrayed an orange blossom that is full of light, uplifting, and multifaceted. I wanted to express the strength and sensuality of women who move boldly forward and carve out their own paths."
A Jewel-Like Bottle With Many Facets
The heavy, diamond-cut glass bottle has a star engraved in the center, the Three-Pointed Star that symbolizes Mercedes-Benz, giving it a commanding presence.
The salmon-pink color of the liquid adds sensuality and delicacy to the prism of light. On the neck of the metallic pink cap, which also carries the iconic star, a handwritten-style "I am Mercedes" typography serves like a manifesto, a signature that adds a personal statement.
The Three-Pointed Star, the symbol of Mercedes-Benz
The Companion Driven by a Passionate Woman
The 1968 Mercedes-Benz 280 SL Pagoda convertible
In the campaign visual, a vintage 1968 Mercedes-Benz 280 SL Pagoda convertible appears as the companion the woman chose for herself. The seats and trunk are piled with more white flowers than they can hold, and each time she presses the accelerator, the wind lifts the petals and leaves a trail of beautiful fragrance on the road.
Resilient and bold, yet feminine down to the last detail, "I AM MERCEDES" treats its bottle as "a companion she chose for the passenger seat," accompanying life's adventure with grace.
I AM MERCEDES Eau de Parfum 100 mL
Product Information
- Brand: Mercedes-Benz
- Product: I AM MERCEDES Eau de Parfum
- Price (tax included): 50 mL for 19,250 yen, 100 mL for 25,080 yen
- Release date: Wednesday, October 7, 2026
- Product page: I AM MERCEDES Eau de Parfum
- Official fragrance site and stores: https://latelierdesparfums.jp/pages/mercedes-benz
Release Campaign
To mark the release of "I AM MERCEDES Eau de Parfum," customers who purchase a Mercedes-Benz fragrance in the 50 mL size or larger receive a miniature fragrance sample that is easy to carry. The offer is limited in quantity and ends when supplies run out.
- Purchase of a women's fragrance: "I AM MERCEDES Eau de Parfum" miniature fragrance (5 mL)
- Purchase of a men's fragrance: "The Move Eau de Toilette" (ザ ムーブ オードトワレ) miniature fragrance (7 mL)
