FamilyMart convenience stores across Japan will launch a special Pokémon Peace-themed collection from the organic skincare brand Mitea ORGANIC on October 21, 2025. The collection features 12 items across 7 product types and will be available at approximately 13,500 FamilyMart locations nationwide (excluding some stores).
About Mitea ORGANIC at FamilyMart
FamilyMart and Cosme Kitchen have been offering the organic skincare brand Mitea ORGANIC since October 2022 as part of FamilyMart's ongoing commitment to customer satisfaction. The brand has received multiple best cosmetics awards from beauty magazines since its launch.
This marks the first collaboration between Pokémon Peace, which depicts the peaceful daily lives of Pokémon, and Mitea ORGANIC, a brand born from the desire to transform daily skincare routines into moments of happiness for both skin and mind. The relaxed, peaceful expressions of the Pokémon characters add a delightful touch to everyday skincare moments.
Note: Once the limited-edition Pokémon Peace design sells out, products will return to their standard design.
Product Lineup
Cleansing Serum Oil 120mL
Price: ¥1,848 (tax included)
Launch Date: October 21, 2025
Description: An aromatic oil cleanser that removes makeup and blackened pores without rubbing. No double cleansing required. Safe for use on wet hands and with eyelash extensions.
Aqua Serum Wash 100g
Price: ¥1,188 (tax included)
Launch Date: October 21, 2025
Description: A beauty serum facial cleanser with 91% serum ingredients, featuring clay and charcoal. The rich foam thoroughly cleanses pores while leaving skin smooth and moisturized.
Whitening Serum Lotion (Quasi-drug) 120mL
Price: ¥1,991 (tax included)
Launch Date: October 21, 2025
Description: A brightening toner formulated with sustained-release Vitamin C that delivers maximum brightening benefits. Moisture penetrates deeply for radiant, hydrated skin.
Repair Milk 100mL
Price: ¥1,991 (tax included)
Launch Date: October 21, 2025
Description: A protective emulsion that can be used as an all-in-one product. Features double fermented liposome capsules, CICA, and Vitamin C to achieve smooth, moisturized skin.
Aroma Mist (Hair & Body Mist) Night Bloom Bouquet Scent 40mL
Price: ¥1,320 (tax included)
Launch Date: October 21, 2025
Description: A refreshing spray that addresses odor concerns with a single spritz. Formulated with persimmon tannin and organic plant ingredients to care for odors while moisturizing hair and body. The luxurious natural-derived fragrance gently envelops the entire body. Can also be used as a fragrance mist and is gentle enough for direct skin application.
Cleansing Serum Oil 30mL / Repair Milk 20mL Mini Size Kit
Price: ¥1,650 (tax included)
Launch Date: October 21, 2025
Description: A travel-friendly trial kit featuring a no-double-cleansing oil cleanser and a highly moisturizing emulsion that can be used as an all-in-one product. These two items complete your skincare routine, making them perfect for travel or short trips.
Serum Oil Lipstick (All 6 Colors)
Price: ¥995 (tax included)
Launch Date: October 21, 2025
Description: Long-lasting color lip products that combine lasting moisture with personal color styling. These beauty oil-infused lips offer excellent color retention with sophisticated shades. Can be removed with facial cleanser. Available in 6 colors including 3 limited-edition shades.
Color Lineup (from left):
- 01 Mandarin Confit (Rattata)
- 02 Marron Glacé (Rowlet)
- 05 Pig Pink (Piplup)
- 06 Lightning Clear (Pikachu) Limited Edition (High Moisture Type)
- 07 Tutu Pink (Pichu) Limited Edition
- 08 Fairy Brick (Mimikyu) Limited Edition
Images are for illustration purposes only. Product specifications, prices, and launch dates may vary by region. Some stores may not carry certain products.
