Mt.SUMI Inc., an outdoor brand based in Uji, Kyoto, launched a brand website on October 20, 2026 to share the brand's origins and its thinking about making things. Its online shop was renewed at the same time.
Mt.SUMI was born in Sumiyama (炭山), a mountain district of Uji, Kyoto. Guided by the phrase "Together with fire, a fulfilling time" (「火とともに、豊かな時間を」), the brand makes outdoor gear, starting with wood-burning stoves, with the aim of offering time in which people can feel connected to nature and to one another.
The new brand website introduces Sumiyama's nature and way of life, the story behind the brand's birth, and its approach to making things with the time that comes after the tool in mind. A list of stores that carry its products and a product catalog are also available. On the online shop, a favorites feature was added and search and usability were improved, making it easier to choose products.
A Brand Born in Sumiyama, Kyoto
Mt.SUMI is based in Sumiyama, a mountain district of Uji, Kyoto. The area was once a place where people cut trees from the mountains, made charcoal and brought the gifts of nature into daily life, and its name is the origin of the brand name.
The brand began with the wish "I want to work here," which arose after moving to Sumiyama and living alongside the local people. Experiences in this land, such as burning wood from the mountains as firewood to keep warm and gathering around a fire with colleagues after work, lead to the products it makes today.
Together with Fire, a Fulfilling Time
Behind "Together with fire," the phrase Mt.SUMI puts forward, are the warmth of a fire, the beauty of slowly swaying flames and the gratitude of keeping warm with the gifts of nature. It reflects the hope that time spent with fire will help people feel connected to others and to nature.
People gather around a fire with family and friends, enjoying meals and conversation, or sometimes just watching the flames without a word. Every fireside has its own way of being enjoyed. Mt.SUMI makes tools that fit into such moments, hoping to enrich the time people spend outdoors.
Making Things with the Time Beyond the Tool in Mind
Mt.SUMI has made a variety of outdoor gear, starting with wood-burning stoves. Alongside function and ease of use, the brand focuses on who will use each tool, where and how, and what kind of time will come from it.
At campsites, there are people spending time as they like around the wood-burning stoves and gear the brand has made. Those who use the products pass on their appeal to others, and Mt.SUMI has grown little by little through these connections. The new brand website also introduces this way of thinking behind its products.
What the New Brand Website Offers
- The brand's background and thinking behind its products: The site introduces the brand's ties to Sumiyama, how it came to be and its belief in valuing time spent with fire, together with photos of the forest, firewood and people of Sumiyama.
- List of stores carrying its products: A list for finding nearby stores that carry Mt.SUMI products is available. It is also useful for anyone who would like to see the products in person. Please check with each store for the products it carries and its display and stock status.
- Product catalog viewable online: A catalog that lets you check the whole product lineup on the site is available.
Main Improvements to the Online Shop
- Favorites feature added: Products you are interested in can be saved and viewed again later, which is handy when comparing and deciding.
- Stronger search: Search has been improved so that you can find the product you want more smoothly.
- Improved design and usability: The site's structure and navigation were reviewed to make it easier to use, from browsing for products through to purchase.
- FAQ published: Questions received from customers have been compiled so that questions about the products can be answered on the site.
Continuing Together with Sumiyama
For Mt.SUMI, Sumiyama is the origin of the brand and a place it wants to keep cherishing. The brand hopes that more people will come to know and care about this land through Mt.SUMI, and says it will keep making things in Sumiyama together with the people who use its products.
