Sho-Bi-Doh, a company known for cosmetics, character goods, and contact lenses, has opened pre-orders at its official e-commerce site, Sho-Bi-Doh ONLINE STORE, for a new My Hero Academia lineup made for outings: the "Issho ni Odekake" (いっしょにおでかけ) series.
General sales are planned to begin in early December.
The new series brings together travel-friendly items inspired by My Hero Academia, with four products in the lineup: plush mascots, name tags, a PVC-pocket tote bag, and a PVC-pocket school bag (U.A. High School version). The plush mascots come packaged in a pouch and are offered in nine character designs, so fans can clip a favorite character onto a bag and bring them along on every outing. The name tags and PVC-pocket tote bags are also available in nine designs each, with motifs and colors matched to each character. The PVC-pocket school bag (U.A. High School version) comes with its own fillable name tag, letting fans feel like a student at U.A. High School.
Product Lineup
Pupu-Gurumi in Pouch — ¥4,950 each (tax included)
Izuku Midoriya

Katsuki Bakugo

Shoto Todoroki

Eijiro Kirishima

Endeavor

Hawks

Tomura Shigaraki

Dabi

Himiko Toga

Name Tag — ¥2,200 each (tax included)
Izuku Midoriya

Katsuki Bakugo

Shoto Todoroki

Eijiro Kirishima

Endeavor

Hawks

Tomura Shigaraki

Dabi

Himiko Toga

PVC-Pocket Tote Bag — ¥5,500 each (tax included)

Pre-Order Details
Pre-order period: August 3, 2026 (Monday) 10:00 AM to August 24, 2026 (Monday) 11:59 PM
General release: Early December 2026 (planned)
Where to buy: Sho-Bi-Doh ONLINE STORE