Naris Cosmetics Co., Ltd. (Headquarters: Fukushima-ku, Osaka City; President: Hiroyoshi Muraoka) will launch the "Cellgrace Aura Clair Primer," a makeup base designed to beautifully enhance skin during spring and summer, from March 21st through direct sales, Naris cosmetics stores nationwide, and online shopping (Naris Online Store) as a limited-quantity release. Among the company's brands, "Cellgrace" is the only one that consists of both skincare and base makeup items, and is particularly supported by beauty-conscious consumers who demand beauty benefits from their base makeup products. This new product is the first limited-edition item for the Cellgrace brand, addressing spring and summer skin concerns while beautifully enhancing skin during the makeup-prone season and increasing user satisfaction.
Lavender Color Creates a Cool Expression, and Oil Control Keeps Beauty Lasting
"Cellgrace Aura Clair Primer" is a lavender-colored tone-up base that beautifully enhances Japanese skin tones. It removes dullness and cloudiness, drawing out transparency while preserving the natural skin tone, creating a cool expression even in summer. Formulated with oil-absorbing powder/hydroxyapatite (base agent), it forms a smooth makeup film that prevents shine and makeup breakdown, keeping the skin looking fresh as when first applied. With SPF30/PA+++, it also protects against daytime UV rays.
Cellgrace's Latest Proposal Symbolizing the Beauty Philosophy of "Remove," "Provide," and "Protect"
The company develops products based on its unique beauty philosophy of "removing unnecessary elements," "providing necessary elements," and "protecting from UV rays and dryness." Among all brands, only "Cellgrace" has both skincare items that "remove and provide necessary elements" and base makeup items that "protect," making "Cellgrace" the embodiment of the company's beauty philosophy itself. "Cellgrace Aura Clair Primer" is released as the latest proposal for beautiful skin that only "Cellgrace" can offer, providing an item to help people spend the long, hot summer beautifully and comfortably from spring onward.
"Cellgrace Aura Clair Primer" contains four original plant-based moisturizing ingredients developed for "Cellgrace" skincare: "Tendai Uyaku Leaf Extract," "Shima Hoozuki Fruit Extract," "Niihime Extract/Citrus (Tachibana/Reticulata) Peel Extract," and "Hybrid Rose Flower Extract." For summer dryness protection, plant-based moisturizing ingredients "Saxifrage Extract" and "Edelweiss Extract/Edelweiss Flower/Leaf Extract" are also included. Being non-chemical※1, it can be used as a daytime serum while fulfilling the basic function of a makeup base to beautifully apply foundation. ※1 No UV absorbers used
New Product Overview - Limited Quantity Release
Cellgrace Aura Clair Primer
A lavender-colored tone-up base that removes summer skin dullness and cloudiness, maintaining lasting transparency.
Volume: 30mL
Price: ¥6,500 (before tax) / ¥7,150 (including tax)
○ Formulated with oil-absorbing powder/hydroxyapatite (base agent) to control sebum. Creates a smooth makeup film for lasting beauty as when first applied.
○ While having the texture of a daytime serum, it achieves SPF30 PA+++. Provides daytime UV protection.
○ Lavender color, complementary to skin's yellow tones, creates transparency while naturally brightening. Creates bright, transparent skin.
○ Plant-based moisturizing ingredients Saxifrage Extract and Edelweiss Extract/Edelweiss Flower/Leaf Extract, included only in this limited item, care for summer skin.
◎ Contains plant-based moisturizing ingredients: Tendai Uyaku Leaf Extract, Shima Hoozuki Fruit Extract, Niihime Extract/Citrus (Tachibana/Reticulata) Peel Extract, and Kumis Kuchin Extract/Orthosiphon Stamineus Extract.
◎ Contains soft focus effect powder/(Dimethicone/Vinyl Dimethicone) Crosspolymer (base agent).
