A collaboration campaign between Narumiya Characters and ROUND1 is set to run from April 27 to July 26, 2026, spanning 91 days at ROUND1 entertainment venues across Japan.
The campaign covers a wide range of ROUND1's signature activities — bowling, karaoke, Spocha (the indoor sports facility), billiards, and darts — featuring collaboration-exclusive packages, themed drinks and food, collaboration rooms, bowling score registration campaigns, an AR stamp rally inside Spocha facilities, and an X (Twitter) follow-and-repost campaign.
The campaign is divided into two phases, with novelties, designs, and bonus videos swapping between them:
- First Phase: April 27 (Mon) – June 10 (Wed), 2026
- Second Phase: June 11 (Thu) – July 26 (Sun), 2026
In-venue LED screens, monitors, and digital signage will display campaign visuals throughout the period. Selected stores will also carry original merchandise and capsule toy machines.
Campaign Overview
Title: Narumiya Characters × ROUND1 Collaboration Campaign
Period: April 27 (Mon) – July 26 (Sun), 2026 [91 days total]
Venues: ROUND1 locations nationwide (merchandise available at 5 stores)
Merchandise Pre-order Period: May 4 (Mon) – July 26 (Sun), 2026
Shipping: From August 2026 onward (online orders)
Campaign website: https://www.round1.co.jp/collaboration/narumiya/index.html
Campaign Contents
Activities at venues:
- Original merchandise sales (5 stores)
- Collaboration limited packages (Bowling / Karaoke / Billiards / Darts / Spocha)
- Collaboration drinks and food
- Spocha facility exclusive drinks / collaboration food
- Collaboration rooms
- Capsule toy machines
Special campaigns:
- Bowling Exciter special effects
- Bowling score registration campaign
- AR stamp rally inside Spocha facilities
- ROUND1 original print machine "Rism" special frames
- X follow & repost campaign
- Photo spots
- In-venue signage and LED video displays
Campaign contents and participating stores may vary. Details and applicable stores are available on the campaign website.
Original Merchandise
Original goods using specially drawn visuals will be sold at five ROUND1 locations:
- Kichijoji (Collaboration room available)
- Umeda (Collaboration room available)
- Sendai Izumi (Collaboration booth)
- Chikusa (Collaboration booth)
- Yokohama Nishi-guchi
Merchandise lineup and prices (tax included):
- Drawstring bag (4 designs): ¥1,430 each
- Hand towel (4 designs): ¥1,100 each
- Triple acrylic keychain (4 designs): ¥1,650 each
- Acrylic charm scrunchie (4 designs): ¥1,650 each
- Character color ballpoint pen set (4 designs): ¥990 each
- Denim-style tote bag (1 design): ¥3,300
- Die-cut sticker (8 designs): ¥550 each
- Trading mini memo keychain (8 designs): ¥880 each
- Trading mini memo keychain complete set: ¥7,040
Pre-orders are available online at the EC site "Cocoani" (https://cocoani.jp/) from May 4 through July 26, 2026, with shipping from August 2026 onward.
Merchandise details: https://creativeplus.co.jp/special/narumiya-round1/
About Narumiya Characters
Narumiya Characters are the beloved mascots from popular junior apparel brands that dominated the 2000s: ANGEL BLUE, mezzo piano junior, pom ponette junior, and DAISY LOVERS.
- Nakamura-kun: Original character of ANGEL BLUE
- Berrie-chan: Original character of mezzo piano junior
- Mint-kun: Original character of pom ponette junior
- Lucky: Original character of DAISY LOVERS
©NARUMIYA INTERNATIONAL CO., LTD.
