The third collaboration between popular creator Nishimura Yuji and Sanrio Characters has launched, featuring new autumn-winter wear and the highly anticipated relaunch of popular accessories from the first collection. Starting August 30, all 10 limited items will be available at Don Quijote and Apita stores nationwide.
Branch Out Co., Ltd., an apparel manufacturer, has produced autumn-winter wear featuring special designs of Sanrio characters by Nishimura Yuji, who celebrates his 10th anniversary of creative activities in 2025. The collection will be available at Don Quijote and Apita stores nationwide (excluding some locations) starting Saturday, August 30.
*Product availability may vary by store.
New Autumn-Winter Wear Collection
The new collection features sweatshirts, pull hoodies, and jersey sets showcasing Sanrio Characters illustrated in Nishimura Yuji's distinctive style - slightly mischievous yet adorable artwork.
*Includes cute storage hangers ❤
Embroidered Pull Hoodie - ¥2,999 (¥3,299 incl. tax)
Colors: White (Hello Kitty), Pink (My Melody), Black (Kuromi), Light Blue (Cinnamoroll), Cream (Pompompurin) Sizes: M, L
Sagara Embroidered Sweatshirt - ¥2,499 (¥2,749 incl. tax)
Colors: White (Hello Kitty), Pink (My Melody), Black (Kuromi), Light Blue (Cinnamoroll), Cream (Pompompurin) Sizes: M, L
Back Print Sweatshirt - ¥2,499 (¥2,749 incl. tax)
Color: Black (Sanrio Characters group design) *Available in black only Sizes: M, L
Jersey Set (Top & Bottom) - ¥4,999 (¥5,499 incl. tax)
Colors: White (Hello Kitty), Pink (My Melody), Lavender (Kuromi), Light Blue (Cinnamoroll), Cream (Pompompurin) Sizes: M, L
Popular Items Return by Demand
Six popular items from the first collaboration are making a comeback, including hair accessories, bag charms, die-cut pouches, and plush shoulder bags.
Hair Band - ¥1,299 (¥1,429 incl. tax)
Available Characters: Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll
Plush Clip - ¥999 (¥1,099 incl. tax)
Available Characters: Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll
Die-Cut Pouch - ¥1,599 (¥1,759 incl. tax)
Available Characters: Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll
Plush Shoulder Bag - ¥2,999 (¥3,299 incl. tax)
Available Characters: Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll
Bag Charm - ¥1,799 (¥1,979 incl. tax)
Available Characters: Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll
Plush Bag Charm - ¥1,999 (¥2,199 incl. tax)
Available Characters: Hello Kitty, Kuromi, My Melody, Pompompurin, Cinnamoroll
Get your "Nishimura Yuji × Sanrio Characters" collaboration items at Don Quijote and Apita stores nationwide and enjoy every day filled with cuteness ♡
【© 2025 SANRIO CO., LTD. APPROVAL NO. 661604】
Store Locations
About Nishimura Yuji
"Some kind of creator" (Illustrator, Manga Artist, Animator, etc.)
Nishimura Yuji creates numerous illustrations, manga, and animated works centered around the "Studio UG" characters including "Gokigen Panda," "Konezumi," and "Love Rabbit."
Beyond publishing illustrations and manga on social media, his activities span book publishing, merchandise development, and events. On YouTube, he regularly releases animated works where he serves as both director and animator, demonstrating his versatility across multiple creative mediums.
In addition to his original works, Nishimura creates new characters and handles character collaborations, including web manga serialization for "Uchu Nanchara Kotetsu-kun" (adapted for TV anime on NHK E-tele), regular illustrations and manga for Nissin Foods Cup Soup's official character "Tofu-gakari no Kuma," and Lotte Crunky's official character "Crunky Bouya."
He has also worked on numerous character collaborations, including drawing popular characters like those from Sanrio in his distinctive style.
2025 marks the 10th anniversary of Nishimura Yuji's creative activities.
To express gratitude to those who have supported Nishimura Yuji and to celebrate together, this special year will feature "Everyone is the Main Character's 10th Anniversary" with fan-interactive projects creating memorable experiences.
Social Media:
- X (formerly Twitter): @PRnishimurayuji
- Instagram: prnishimurayuji
- LINE Official Account: @nishimurayuji
- YouTube: https://www.youtube.com/c/nishimurayuji
- Website: https://nishimura-yuji.com/
- 10th Anniversary Special Site: https://10th.nishimura-yuji.com
©studio UG – Nishimura Yuji
