Browse all travel guides tagged with "Sanrio"
Sanrio Character Park Harmonyland in Hiji, Oita holds HARMONYLAND CHRISTMAS from November 13 to December 25, 2026, debuting a Christmas Market with nine food and merchandise booths, an approximately 8-meter symbol tree, a stamp rally, and a weekday-only mug handover with costumed characters.
A Marroncream pop-up store with Munyugurumi Patio is held at the G Wagon in Tokyo Character Street at Tokyo Station from November 6 to November 12, 2026, offering can badges, acrylic keychains, plush mascots, and more.
The second Sanrio Characters Holiday Collection Happy Kuji lottery goes on sale December 4, 2026 at 880 yen per draw, with 11 prize tiers plus a Last Prize led by 40cm BIG! plush toys of Kuromi and Hello Kitty.
From December 2, 2026, CAFÉ de CRIÉ stores nationwide will run their first collaboration with Sanrio's POMPOMPURIN, featuring a limited pudding au lait drink, a mini pouch giveaway and a Happy Bag priced at 4,980 yen.
FuRyu will exhibit at AMUSEMENT EXPO 2026 at Tokyo Big Sight on November 6 and 7, showing new crane game prizes, holding a Pandorobo photo session and a capsule lottery on User Day, and offering free trials of its Kirary purikura machine and the moove XR purikura mode.
PEACH JOHN's second collection with Sanrio's Hello Kitty goes on sale November 11, 2026, with four limited-quantity items including a lace bra set, pajamas, a cardigan set, and a pouch.
Starting November 13, 2026, Namco amusement facilities nationwide will roll out Namco-exclusive Sanrio Characters prizes with a star theme, in plush, mascot and mini mascot versions, with My Melody, Kuromi, Cinnamoroll, Pompompurin and Pochacco across the lineup.
The fragrance brand VASILISA is releasing 12 limited-design fragrances with Sanrio's My Melody and Kuromi, with early sales starting November 6 at the official online store (and at PLAZA for 8 of the items) and general sales from November 27, 2026.
ATTISESSION, the women's brand from UNITED ARROWS, releases its first collaboration items with Sanrio's Cinnamoroll on Saturday, November 14, 2026, a four-piece lineup of a 2-pack T-shirt, room shoes, a pouch bag, and a charm.
Beauty goods brand BRiOSS is releasing a limited-quantity Hello Kitty design of its compact Charm Lift, a heated gua sha with EMS and vibration, for ¥4,378 (tax included) from early November 2026.
Little Princess CELFORD, the new dog and cat line from the fashion brand CELFORD, teams up with Hello Kitty for the first time. The collection of two dogwear styles and a walking bag goes on sale November 5, 2026 at sanrio house stores in Shinjuku, Osaka and Nagoya and on the official online store.
From November 2 to December 1, 2026, the purikura (print sticker) machine "WataUsa2" at amusement facilities nationwide features a limited-time collaboration with Sanrio's Kuromi, with two frame and sticker design sets based on a recent immersive event.
From November 13 to December 25, 2026, Maxell Aqua Park Shinagawa will hold "LittleTwinStars AQUARIUM," a winter-only event with Sanrio's Little Twin Stars that tells a story through light, sea creatures, and special dolphin performances.
Two new sets of retro pixel art flip phone-style keychains featuring Cinnamoroll, Kuromi, and eight other Sanrio characters will begin rolling out at AEON Fantasy's cashless "Kapuebo" capsule toy machines on November 11, 2026.
Ukiyoe Immersive Art Exhibition GIFU runs from November 6, 2026 to January 11, 2027 at Gifu City Museum of History. The venue shop will sell Sanrio Characters Museum Series items alongside original exhibition goods, and advance tickets are on sale until November 5.
A new collectible toy series called "Placomic" styles the runners of plastic model kits as manga panels. The first lineup features Detective Conan and Sanrio Characters, four designs each, on sale December 26, 2026.
Baskin-Robbins and Sanrio's My Melody and Kuromi team up from November 1 to 30, 2026, with special double cups with spoon charms, single sundaes, and an ice cream set that comes with Baskin-Robbins' first original sticker book.
Doutor Coffee Shop will release a Cinnamoroll collaboration Lucky Bag 2027 on December 26, with in-store pre-orders starting October 30. Nine sets range from 2,400 to 12,000 yen.
Eight Sanrio Characters designs in the new Angel Hapifuwa Mascot series, priced at ¥1,430 each (tax included), go on sale Thursday, October 29 at seven Munyugurumi Patio stores and on its official EC site, with a one-per-character limit during the launch period.
Moist Labo High Cover Medicated Whitening BB Cream comes in two shades with limited-edition Kuromi packaging, going on sale October 28, 2026 for ¥1,430 (tax included) at drugstores and variety shops nationwide and online.
The Sanrio Characters "Simple Cute Series" of can badges, acrylic keychains, acrylic stands, postcards, and stickers goes on sale at Munyugurumi Patio stores from Thursday, October 29 and at its official online store from Friday, October 30.
Five SENKA Perfect Whip face washes featuring Sanrio's Hello Kitty go on sale gradually across Japan from October 28, 2026, in limited quantities, alongside an original 15-second web movie.
The collaboration collection FRAY I.D♡Sanrio characters features Hello Kitty, My Melody and My Sweet Piano across seven items, including a cardigan, a dress, two bags, a bucket hat, a hair clip and a charm. It goes on sale October 29, 2026 at sanrio house stores in Shinjuku, Osaka and Nagoya and on the official online store.
Kai Corporation has launched eight baking items in collaboration with Sanrio Characters, including a heart chocolate kit, cookie cutters, a Pompompurin silicone pudding cup, and zippered wrapping bags, available from October 26 at its official online store and retailers nationwide.
Grand Mercure Beppu Bay Resort & Spa in Hiji, Oita, the official hotel of Sanrio Character Park Harmonyland, welcomes Kuromi for a mini stage show and photo sessions on January 1, 2027, alongside winter vacation workshops and a pairing-themed buffet.
From November 13 to December 25, 2026, Maxell Aqua Park Shinagawa will hold "LittleTwinStars AQUARIUM," a winter event with Sanrio's Little Twin Stars featuring blue and pink themed tank displays and a special version of the dolphin performance.
Taito-exclusive prizes in the Sanrio Characters Velvety Night design arrive at Taito Stations nationwide and TAITO ONLINE CRANE on November 14, alongside an X follow-and-repost giveaway and a Taito Station app stamp rally running through December 6.
A limited-time shop called Skater POP UP SHOP opened on October 3, 2026 at Keihan Mall Kyobashi, directly connected to Keihan Railway's Kyobashi Station, and runs through January 29, 2027 with Sanrio character and Monchhichi goods.
Following strong demand, Hotel New Otani Makuhari's Tea & Cocktail "The Lounge" will add a dinner buffet on November 3 and 23 to its Pompompurin collaboration sweets buffet, which runs from November 3 to December 7, 2026.
Following strong demand, Hotel New Otani Osaka's Tea & Cocktail "SATSUKI LOUNGE" has extended its Saturday, Sunday, and holiday hours for the Pompompurin collaboration sweets buffet, which runs through November 30, 2026.
From December 1, 2026 to March 2, 2027, Tokyo Skytree will present an event pairing Sanrio Characters with the works of ukiyo-e artist Katsushika Hokusai, with exhibition decorations, photo spots, limited goods, cafe menus, and special lighting.
An original Sanrio Characters "Odekake Tag" is going on sale at 100-yen shops including Can★Do, with one design each of Hello Kitty, My Melody, Kuromi, Hangyodon, and Cinnamoroll at ¥110 (tax included).
Japan Monkey Park in Inuyama, Aichi, will hold the Sanrio Halloween Parade on Sunday, November 1, 2026, with Hello Kitty, Kuromi and other characters in limited Halloween costumes.
Universal Studios Japan has revealed its winter merchandise for Universal Holiday Wonders — Discover U!!!, running November 13, 2026 to January 17, 2027, featuring Christmas-costume Hello Kitty and Snoopy items, Mario Kart goods, caricature art, and a snack-selection special bag.
Thank You Mart is releasing 30 limited collaboration items featuring Sanrio's character unit HAPIDANBUI, all priced at ¥390 (tax included ¥429), with online pre-orders from October 21 and in-store sales from mid-November 2026.
sanrio house opens its fourth store on the 5th floor of Shibuya PARCO on Friday, November 13, 2026. The store carries Shibuya PARCO-exclusive Hello Kitty items, a holiday collection and cosmetics, and the "CAPSULE TOY LAND" pop-up runs from opening day to November 26. Visits are by advance reservation for the time being.
The "HAPIDANBUI Mesh Drawstring Pouch Collection" features six Sanrio characters, including Pekkle, Keroppi, and Pochacco, and rolls out at capsule toy corners nationwide from mid-October 2026 at 500 yen per turn.
Sanrio's Hello Kitty returns to capsule toy machines as a soft, plump cushion keyring in six designs, rolling out in stages from mid-October 2026 at 400 yen per play.
sanrio house opens its third store, and its first in the Tokai region, on the first basement floor of Nagoya PARCO's West Building on October 29, 2026. The new store adds the brand's first cafe booth, serving crepes, soft serve and mini parfaits topped with Sanrio character marshmallows.
Autumn and winter wear and goods from the Yuji Nishimura × Sanrio Characters collaboration, including boa loungewear sets, hoodies, and jerseys, are being re-released at select Don Quijote stores in sequence from Tuesday, October 13.
Sanrio Puroland in Tama, Tokyo will hold its Christmas event "Puroland Illumination Christmas" from November 6 to December 25, 2026, featuring the new illumination show "Sweet Sparkle Illumination," its first collaboration with the picture-book series The Bears' School, hands-on "helping Santa" activities, and limited-edition goods and food.
AS KNOW AS plus is launching Wzip sweat hoodies featuring Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi. They go on sale from 6:00 PM on Friday, October 16 at ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores.
The DAIRENSA! project celebrating Puyo Puyo's 35th anniversary has announced a collaboration with Sanrio Characters' HAPIDANBUI, a Kamun and Ant POP-UP in Shinjuku from October 16, and official Canva templates available from October 19.
The second gelato pique collaboration with Sanrio characters, GELATO PIQUE ♡ Sanrio characters, goes on sale October 28, 2026, at GELATO PIQUE LIMITED CONCEPT STORE locations in Sapporo, Ginza, Nagoya, Umeda and Fukuoka, with sanrio house stores and online stores also carrying the collection.
DARTSHIVE opens reservations on October 6, 2026 at 4:00 PM for 13 brass dart sets designed with Sanrio Characters such as Hello Kitty, Cinnamoroll, and Kuromi, with sales starting October 16, 2026 at ¥4,620 each.
To mark Hands' 50th anniversary, the HANDS×HANGYODON collaboration runs from October 10 to November 12, 2026 at Hands stores and the online store, with limited-edition goods, an original shopper, a novelty sticker, in-store BGM, and a photo session at Hands Shinjuku.
A Sanrio Characters collaboration design event is running on the CARD CONNECT card print game machine through December 6 (Sunday), with 11 Original Print frames and 20 Gacha Print cards.
Sanrio characters Exhibition Hotel Floria Tokyo at Tokyu Kabukicho Tower in Shinjuku is holding the limited-time Halloween event "Kawaii HALLOWEEN Party" from October 3 to October 31, 2026, with Halloween decorations, special Halloween content, and Halloween goods.
Kanro's Puré Gummy is collaborating with Sanrio's Little Twin Stars (Kiki & Lala) for the first time. The limited-time Kiki & Lala Star Puré Charm Maker runs from October 1 to October 31, 2026.
Beauty brand to/one's second Hello Kitty collaboration, a limited holiday collection of eye palettes, a cheek and highlight palette, a lip gloss, and a hand cream, goes on sale from November 1, with pre-orders opening October 23.
The second wave of the Sanrio Characters x WORKMAN collection goes on sale in early October, adding Kuromi items to the Hello Kitty lineup. The six WORKMAN-exclusive items, including a sweatshirt, a hooded scarf and a wrap skirt, are priced from ¥1,290 to ¥2,500 (tax included).
unify's Hello Kitty 2-way mini shoulder bag, with delicate 3D embroidery in light gray and navy, has sold out even after its restock and is now taking preorders exclusively on the web.
The limited-time immersive event "KUROMI'S MYSTERIOUS DEPARTMENT STORE" runs from October 19 to November 1, 2026 at MEDIA DEPARTMENT TOKYO in Shibuya, with a three-floor department store full of surprises, visitor gifts, and pre-release goods. Admission is free.
Hotel New Otani Makuhari's Tea & Cocktail "The Lounge" is hosting a Pompompurin collaboration sweets buffet from November 3 to December 7, 2026, featuring character-inspired sweets, savory dishes like carved roast beef, an original can badge gift, and two collaboration drinks.
Hapidanbui's new "Laid-Back Siesta Series" — including acrylic keychains, a tote bag, trading clear cards, a hand towel, a postcard set, trading can badges, and trading stickers — goes on sale at the "Hapidanbui POP-UP STORE × Munyugurumi Patio" at AKIBA LINK from September 23 to October 6, 2026, with online reservations opening the same day.
Sanrio Character Park Harmonyland in Hiji, Oita marked opening day for its Halloween event Harmonyland Halloween on September 18, 2026, with an upgraded interactive "Magical Masquerade" show featuring masked Hello Kitty and friends, a new marching live show, candy-themed goods and food, plus the same-day launch of the park's own WISH ME MELL 15TH ANNIVERSARY celebration.
The "Hapidanbui POP-UP STORE × Munyugurumi Patio" opens at AKIBA LINK, 1F of ecute, from September 23 to October 6, 2026, offering plush mascots, trading badges, acrylic stands, and more featuring Pochacco, Badtz-Maru, Keroppi, Hangyodon, Tuxedosam, and Pekkle.
SEGA FAVE's new hybrid toy line "BLOFFFu" combines the softness of a plush with a molded body across 36 officially licensed characters, from Sanrio Characters and Disney to Marvel and Sesame Street, arriving October 16, 2026, alongside a pop-up store at Shibuya's MIYASHITA PARK.
LINE Majimaji, the magic-matching puzzle game on LINE Game, has begun a collaboration with Sanrio Characters, adding Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody as playable magic cards, plus login bonuses and collection events, running through October 16, 2026.
MIXI's word-battling mobile RPG Kotodaman begins a collaboration with Sanrio Characters on September 18, 2026, introducing new character pairings, a login giveaway of previously limited characters, collab quest characters, and a campaign offering "えらべるPay®" credit and Sanrio Puroland day passport tickets.
Pia Corporation is releasing "Pompompurin 30th Anniversary Hero Mascot," an original flocked mascot set featuring Pompompurin, Muffin, Scone, and Bagel dressed up as heroes, complete with three postcards and a sticker, on sale today, September 15, at bookstores and online retailers nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Clingy Tears Gusseted Drawstring Pouch" in capsule toy corners nationwide from mid-September 2026, with six satin-textured, pastel-colored designs featuring Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Kuromi.
IP Four Inc. is bringing back its Sanrio Characters Kapugurumi Funyumaru! Mascot Collection, featuring six round, squishy mascots of My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, and Hangyodon, rolling out gradually from late September 2026 at capsule toy corners nationwide.
Sanrio has opened a new YouTube channel for preschoolers and their families, featuring original 3D animated content starring Hello Kitty, Cinnamoroll, Pompompurin, and other Sanrio characters in both Japanese and English.
A pastel-toned pouch collection featuring U*SA*HA*NA surrounded by ribbons, ballet shoes, and flowers rolls out at capsule toy corners nationwide from mid-September 2026, with six designs to collect.
The fan-favorite Sanrio Characters "Suntanned Sleepy Capsule Keychain" series is back at Aeon Fantasy's cashless "Kapuebo" capsule toy machines, featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll in sunburned, swimsuit-clad designs.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio's My Melody and Kuromi for its first-ever collaboration, offering 21 limited items from October 2, 2026, with advance reservations opening September 18 at the MASH GO GREEN STORE.
Sanrio characters Exhibition Hotel Floria Tokyo at Tokyu Kabukicho Tower is unveiling its second wave of Tokyo-exclusive original merchandise, including new Halloween goods, a Cinnamoroll bath tray figure, and other everyday items, with products going on sale in stages from September 19, 2026.
The Sgt. Frog x Sanrio Characters pop-up store is expanding to Kyoto Station, S-PAL Sendai, and JR Ikebukuro Station starting September 11, 2026, with new Sgt. Frog merchandise going on early sale at the Kyoto location.
Sanrio Characters' Pompompurin gets two new merchandise lineups — the "Kirameki Gold Party Series" and "Pom Pom Hero Series" — with mascot plushies, acrylic stands, keychains, and more going on sale at Munyugurumi Patio stores from September 17.
Starting September 11th, Thank You Mart is rolling out an exclusive stationery lineup featuring popular Sanrio Characters, including flake stickers, clear roll tape, acrylic pen stands, memo stands, and a whiteboard, with everything priced at 390 yen (429 yen tax included).
Universal Studios Japan previews its 25th anniversary autumn event, Universal Extreme Autumn: Discover U!!!, opening September 10 with Halloween-themed food and merchandise starring Hello Kitty, My Melody & Kuromi, Snoopy, and Hamikuma, a new Hamikuma carnival game, and pink and light-blue Yoshi meet-and-greets marking Super Nintendo World's 5th anniversary.
Fujiya is releasing a tray gummy shaped like Peko-chan and Sanrio Characters, with each pack including one randomly inserted glossy sticker chosen from 20 Heisei-retro designs. The gummy goes on sale nationwide on September 15, 2026.
A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.
unify's Hello Kitty 2-way tote bag has returned to stock by popular demand, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and an adjustable rope strap that switches between a shoulder bag and a mini tote.
From September 12 to November 4, Sanrio's Cinnamoroll teams up with Mishima Skywalk in Shizuoka for a limited-time collaboration featuring exclusive merchandise, collab drinks, photo spots dotted across the 400m suspension bridge, and a lottery high-five event.
Sanrio Sports, the golf wear and goods line blending Sanrio characters with World's apparel expertise, rolls out its 2026 fall/winter collection from September 9, with limited-time pop-up stores opening in Tokyo, Osaka, and Nagoya from September 23.
A limited-time Sgt. Frog × Sanrio Characters pop-up store, featuring collaboration items pairing Hello Kitty and other Sanrio Characters with the Keroro Platoon, runs September 11 to 23, 2026, at Ekimaru A La Mode's JR Kyoto Station West Exit location, with novelty items for qualifying purchases.
Samantha Thavasa is releasing a Hello Kitty collaboration collection of bags, wallets, and charms, with online pre-orders opening September 4, 2026, ahead of a nationwide release on September 11.
SNIDEL HOME teams up with Sanrio's Cinnamoroll for a dreamy, star-themed loungewear and accessories line, going live online September 4 and in stores from September 11.
Korean skincare brand WELLAGE is teaming up with Sanrio's Hello Kitty for two Japan-exclusive items, a hyaluronic acid serum and a sheet mask, dressed in limited-edition Hello Kitty and Tiny Chum packaging, rolling out from September 1, 2026.
Sanrio Character Park Harmonyland in Hiji, Oita begins "Parade Parallel the FINAL" on September 18, 2026, celebrating nearly ten years of its popular parade "Parade Parallel" ahead of its grand finale on May 9, 2027, with a memory-filled message board and photo spot, limited-time merchandise and food, and ticketed special greetings and photo sessions.
unify's Hello Kitty mini pochette has returned to stock after selling out, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and a 2-way design that switches between a shoulder bag and a mini tote.
Seven-Eleven Japan marks Pompompurin's 30th debut anniversary and back-to-back Sanrio Character Ranking win with a nationwide fair featuring three original sweets, limited-edition goods, and multiple sticker and lottery campaigns starting September 8.
Munyugurumi Patio, the character goods shop run by KThingS, begins selling Sanrio Characters' Pompompurin "Fluffy Onigiri Munyugurumi Mascot" alongside the existing "Cozy Picnic Series" at its storefronts nationwide from Thursday, September 3.
Fashion brand SORIN is releasing its first collaboration with Hello Kitty, a three-piece collection called SORIN♡HELLO KITTY, at sanrio house shops and online starting September 3, 2026. The lineup includes a ribbon bustier, a sheer top, and a layered tank dress, each finished with Hello Kitty embroidery.
Hobonichi Techo's 2027 lineup goes on sale September 1 with more than 280 new items, including fresh collaborations with Hello Kitty, Puppet SunSun, and the V&A Museum, a second-year Moomin partnership, and new Kakimori-designed stationery.
Sanrio's Hello Kitty is collaborating with Hobonichi Techo 2027, drawing on the beloved "Hello Kitty Classic" look from the 1970s across a 17-item lineup of planners and stationery launching September 1, 2026.
Sanrio characters Exhibition Hotel Floria Tokyo, running at Tokyu Kabukicho Tower through May 2027, adds a second wave of Tokyo-only original goods from September 19, while tickets for dates from September 19 onward go on sale August 24.
Nittoh Tea is releasing two powdered stick drinks featuring Sanrio's Cinnamoroll and Pochacco — a cinnamon-roll-flavored milk tea and a banana-ice-cream-flavored banana au lait — each stick wrapped in one of six package designs, starting August 31, 2026.
The "Pokkyokuten POP-UP STORE x Munyugurumi Patio" featuring Sanrio Characters opens at Tokyo Station Ichibangai on August 28, 2026, with matching sales also running through the Tokyo Station Online Plaza until September 10.
Hotel New Otani Osaka's Tea & Cocktail "SATSUKI LOUNGE" hosts a Pompompurin collaboration sweets buffet from October 9 to November 30, 2026, celebrating both Pompompurin's 30th anniversary and the hotel's 40th anniversary with character-inspired cakes, drinks, and savory dishes.
A new Happy Kuji lottery, Sanrio characters PUNKS Party 〜Halloween2026〜, dresses up ten popular Sanrio characters — including Pompompurin, Cinnamoroll, and Kuromi — in a cute, black-based punk rock theme, with sales starting September 18, 2026 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops.
Sanrio Character Park Harmonyland in Hiji, Oita hosts the Halloween event HARMONYLAND HALLOWEEN from September 18 to November 10, 2026, featuring an upgraded Magical Masquerade live show, a new participatory show, Halloween-themed parades and greetings, and limited-time candy-inspired food.
Limited items featuring Sanrio's Little Twin Stars and Magical Twin Comets are coming to Thank You Mart stores nationwide from mid-September 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening August 21.
E-COME GROUP's fashion brand LOVEBOAT has released the DREAMY CANDY SEAL Collection, featuring Sanrio's Hello Kitty and Kuromi in gyaru-inspired leopard-print designs across four dome-shaped, candy-like sticker styles, on sale from mid-August.
To mark 30 years since Pompompurin's debut, Sanrio is releasing a 16-item "Those Days" goods series inspired by his original 1996 lineup on August 27, and hosting a limited-time 30th Anniversary Shop event at 37 stores nationwide through September 13, 2026.
Sanrio Character Park Harmonyland in Hiji, Oita will celebrate Wish me mell's 15th anniversary with the event "WISH ME MELL 15TH ANNIVERSARY," running from September 18, 2026 to March 31, 2027, featuring a new tea party-themed costume, anniversary shows, a letter-writing campaign, and limited-edition merchandise.
Sanrio Puroland marks WISH ME MELL's 15th anniversary with the "WISH ME MELL 15TH ANNIVERSARY" event from September 18, 2026 to March 31, 2027, featuring a new ribbon-covered costume, a birthday live with guest artist Mai Kuraki, a renewed photo spot, and anniversary goods.
Munyugurumi Patio, the character goods shop run by KThingS, opens pre-orders for Sanrio Characters' Enjoy! Summer Vacation Series from 11 AM on August 21 at its official EC site, with plush mascots, acrylic stands, stickers, and more across eight character designs.
Edogoshiya has launched a lineup of eight Japanese-grown flavored teas featuring Sanrio Characters, available now at pop-up events and the online store ahead of a nationwide release on September 7.
Samantha Thavasa Petit Choice is releasing a seven-item "Tiny Chum" collection with an apple motif, including a multi pass case, wallet, handbag, and charms, available for advance order from August 14 and in Samantha Thavasa Petit Choice retail stores from August 21, 2026.
On sale August 12, the Autumn 2026 issue of "Nee-nee" magazine (vol. 184) comes with a Sumikkogurashi Tenshi to Akuma na Shippos nail sticker and slider case set, a Pom Pom Purin 30th anniversary feature, and a bonus Mamegoma fan.
Converse unveils a collaboration with Sanrio Characters, dressing up the ALL STAR sneaker in special designs themed on Pompompurin, Kuromi, and Hello Kitty, available from August 21, 2026.
Lifestyle brand Her lip to releases its first-ever Hello Kitty collaboration, Hello Kitty meets Her lip to "Limited Collection", with an early sale at a pop-up store at Daikanyama T-SITE GARDEN GALLERY from August 20 to 26, 2026, ahead of a wider rollout.
NATURAL BEAUTY BASIC is releasing its first-ever collaboration with Sanrio's Pompompurin to mark both brands' 30th anniversaries, with a 12-piece lineup of T-shirts, cardigans, bags, and accessories launching August 10, 2026 at stores nationwide and on the mix.tokyo online store.
AEON Fantasy is rolling out the Sanrio Characters Tortoiseshell-Style Tassel Keychain, a six-design lineup featuring Hello Kitty, My Melody, and Cinnamoroll, at its cashless Kapuebo capsule toy machines starting August 13, 2026.
212 KITCHEN STORE is releasing its original Sanrio collaboration collection, HAPPY PARLOR, featuring around 90 items designed around Hello Kitty, HAPIDANBUI, and Sanrio Characters, with early sales starting August 6 at the official online store ahead of the nationwide in-store launch on August 8.
Maison de FLEUR is marking Hanamaruobake's August 7 birthday with a four-piece collaboration collection starring Marumaru, Kokomaru, and Marun, open for pre-order from August 7 through August 23, 2026 via STRIPE CLUB and ZOZOTOWN.
Ken Elephant's Sanrio Characters Coin Case series returns with a second volume featuring Pochacco, Keroppi, Pekkle, Marron Cream, Patty & Jimmy, and a newly designed Hello Kitty, arriving in capsule toy and boxed versions from mid-August 2026.
A collaboration pop-up store featuring Sgt. Frog and Sanrio Characters opens at Tokyo Station Ichibangai's Tokyo Character Street Ichiban Plaza and the Tokyo Station Online Plaza from August 7 to August 20, 2026.
Gakken has revealed the cover of Learning Kabuki for the First Time with Sanrio Characters, a cute and easy-to-understand kabuki guidebook arriving September 17, 2026, that also features a talk between the supervisor of Sanrio Puroland's KAWAII KABUKI stage show and the president of Sanrio Entertainment.
Bandai Namco Experience and Bandai Namco Amusement are opening the Gashapon Bandai Official Shop Yamaguchi Izutsuya store, a 230-machine capsule toy specialty store, inside the Yamaguchi Izutsuya department store in Yamaguchi City, Yamaguchi Prefecture, on Thursday, August 6, 2026.
FREAK'S STORE is releasing a special SANRIO CHARACTERS collaboration collection featuring American-comic-style print T-shirts and playful charms with cute motifs that hide the characters' faces, spanning Hello Kitty, Cinnamoroll, Kuromi, My Melody, and HAPIDANBUI.
Yokohama Red Brick Warehouse is running a Pompompurin collaboration campaign from August 14 to September 13, 2026, with free stickers, a giant balloon, a digital badge stamp rally, and a limited acrylic charm, timed to Sanrio's "Pomfes" music festival celebrating the character's 30th anniversary.
A new pastel watercolor floral hand towel and compact mirror set featuring Sanrio Characters is now open for pre-order at Munyugurumi Patio's official online store, with reservations running from July 25 through August 3, 2026.
FRAY I.D is collaborating with Sanrio's Hello Kitty on a four-piece summer lineup, including a tulle-ribbon T-shirt, a charm, and two bags, launching online August 1, 2026, with early access at a Shibuya pop-up store from July 25.
The Marie Antoinette Style exhibition at Yokohama Museum of Art, running from August 1 to November 23, 2026, is releasing collaboration goods with Hello Kitty and The Rose of Versailles, alongside an exhibition catalog and a limited-time ice cream cart outside the venue.
From August 15 to 19, 2026, Kanze Noh Theater in GINZA SIX marks its annual summer festival with hands-on mask experiences, daily workshops, large-screen film presentations, and original Noh-inspired goods, all with support for international visitors.
AEON's exclusive brand "PART2 BY JUNKO SHIMADA" begins selling a new Hello Kitty collaboration collection on July 16, 2026, offering 15 items — including dresses, T-shirts, and tote bags — in a Paris-inspired tricolor design, available at around 300 AEON and AEON Style stores nationwide and on AEON Style Online.
The character crossover event "ICON SUMMIT," which drew more than 20,000 visitors last year, is being held this summer at two locations — JR Omiya Station and Abeno Q's Mall in Osaka — with pop-up shops for Pokémon Peaceful Place, Sylvanian Families, Pompompurin, Ponkickies, and more.
Sanrio is holding a two-day festival called "Pomfes" for Pompompurin's 30th anniversary at Yokohama Red Brick Warehouse Event Plaza on September 12 and 13, 2026, with stage performances by the character and guest artists including Juice=Juice, Monaki, and WILD BLUE.
A new capsule toy recreates classic sand play tools in miniature with Sanrio Characters designs, complete with a ball chain for carrying on the go. It rolls out at capsule toy vending machine corners across Japan from late July 2026.
Bandai Namco Nui is expanding its sustainable ECO Nui plush line with new Hello Kitty, My Melody, and Kuromi designs, launching in August 2026 alongside a new, easy-to-carry ECO Nui Mascot lineup.
Sanrio's Hanamaruobake becomes a mini bag-shaped keychain, rolling out in capsule toy corners nationwide from late July 2026 in five collectible designs.
Munyugurumi Patio, a character goods shop operated by KThingS, has begun selling the new Pompompurin "Kirameki Gold Party" series from Sanrio Characters at the Marui Family Mizonokuchi Pompompurin POP-UP STORE × Munyugurumi Patio, running July 10 to 19, 2026. The four-item lineup includes plush mascots and acrylic stands, with a bonus shopper bag for purchases of ¥5,500 or more.
SAMANTHAVEGA is releasing its first collaboration collection with Sanrio's Sugarbunnies characters, featuring handbags, wallets, and bag charms available for advance order from July 10 and in stores nationwide from July 18, 2026.
A new capsule toy series turns five popular Sanrio Characters into acrylic pen lights that glow at the flip of a switch. The collection rolls out nationwide from late July 2026, priced at 500 yen per play.
IP Four Inc. is releasing "Sanrio Characters Cute! Softly Glowing Mascot Light," a six-piece capsule toy series featuring My Melody, Kuromi, and My Sweet Piano as gently glowing mascot lights, rolling out gradually from mid-July 2026 at capsule toy corners nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Spring-Top Mini Pouch Keychain" in capsule toy corners nationwide from late July 2026, with five easy-open designs featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi.
IP Four Co., Ltd. will release the "Sanrio Characters Swim Ring Keychain" series (¥400 per capsule, tax included; 7 varieties total), featuring squishy, realistic swim ring charms, available at capsule toy corners nationwide from late July 2026.
Munyugurumi Patio is opening pre-orders for a new Sanrio Characters "Heart Measure" plush line, featuring 10 character designs, through its official EC site from July 17, with in-store sales following from July 21, 2026.
From July 18 to September 25, 2026, The Westin Sendai is adding a new plan to its "My Melody Peach Tea Party" afternoon tea, pairing the experience with an original clear bottle, tote bag, and scarf themed "A Summer Gift From My Melody."
VIS is releasing a Hello Kitty collaboration collection with a playful sun-tanned design, including bags, a T-shirt, and charms, available from July 10, 2026 at VIS stores nationwide and the J'aDoRe JUN ONLINE store.
From July 6 to July 12, 2026, LUX and Sanrio's Kuromi unveil a giant outdoor ad covered in about 110,000 decorative stones outside SHIBUYA109 Shibuya, complete with a behind-the-scenes time-lapse video and a purchase-and-win prize campaign.
Toy maker Agatsuma is adding Hello Kitty, My Melody, and Kuromi to its "Claytive!" resin clay craft kit series, letting fans mold, paint, and display their own Sanrio figure. All three go on sale nationwide from Monday, July 27, 2026, priced at ¥1,980 each.
Sanrio Anime Store Ikebukuro P'PARCO began selling new "Pretty Series x Sanrio Characters" merchandise on July 3, 2026, featuring freshly drawn collaboration illustrations across 14 character pairs, with items also available through the Sanrio Anime Store Online shop.
Ahead of its July 10–12, 2026 run at Grand Green Osaka's Umekita Park, the international festival Bakushoku Onsai GG has revealed new additions including a Hello Kitty appearance, a PASONA NATUREVERSE after-Expo booth, a lucky draw featuring the German character Circular, and a heatstroke-prevention campaign from GREEN DA・KA・RA.
PG Design is expanding its sunburnt-design Hello Kitty silicone goods lineup with a new coin purse keyring in June 2026 and a pass case in mid-July 2026.
A new collaboration between unify and Sanrio Characters brings sophisticated Kuromi embroidery bags in three sizes, combining beautiful 3D embroidery with practical lightweight nylon construction in two chic color options.
Following Pompompurin's first-place finish in the 2026 Sanrio Character Ranking, the Desktop Mate POMPOMPURIN DLC goes on sale for 20% off from June 29 to July 13, 2026.
A Hello Kitty collaboration bag series from unify and Sanrio Characters features three-dimensional embroidery in light gray and navy, offered in three sizes for everyday use.
Six beloved SANRIO CHARACTERS — Hello Kitty, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Kuromi — are now available as a bundle DLC set for Desktop Mate, the popular desktop mascot platform.
A new lineup of travel goods from the SWIMMER × SANRIO CHARACTERS collaboration is here, featuring die-cut name tags, plush pass cases with reel attachments, and fluffy eye mask cushions perfect for trips and daily commutes.
Maison de FLEUR is releasing a five-piece collaboration collection with Sanrio's My Sweet Piano on July 4, 2026, featuring embroidered tote bags, a round pouch, and charms all showcasing the adorable character dressed in her signature strawberry hood.
The HAPIDANBUI Collection Trading Munyugurumi Mascot from Sanrio Characters goes on pre-order at the Munyugurumi Patio official online store starting June 26, 2026, with in-store sales at select locations nationwide beginning June 30.
Sanrio's Harmonyland theme park in Oita opens NAKAYOKU LAB on July 3, 2026, featuring the new "Sky Pal Collection" AR attraction using Honda's UNI-ONE mobility robot, an AI voice guide tour, and inclusive rest spaces.
Shobido Co., Ltd. is set to release the Sanrio Characters Glitter Series starting late June 2026. The lineup features sparkling glitter-accented hair clips, bun clips, and charms in 7 to 8 designs each, featuring beloved Sanrio Characters.
The character goods shop Munyugurumi Patio is releasing a new "Retro Cake Series" of Sanrio Characters goods starting June 25, 2026, available both in-store and via the official online shop.
Palm-sized cases shaped like real macarons featuring Hello Kitty, Pompompurin, Kuromi, My Melody, and Tuxedosam are rolling out from late June 2026 at capsule toy vending machines across Japan.
Ensky is releasing a new lineup of goods featuring Sanrio's JOCHUM character, starting with a pre-sale at select Loft stores on June 26, 2026, followed by a nationwide rollout on July 10, 2026.
ROPE' PICNIC is releasing a special summer collaboration collection with Sanrio characters featuring Hello Kitty, Kuromi, and My Melody. The first wave, themed "SUNNY SUMMER," includes 12 items such as apparel, bags, and accessories, with online pre-orders starting June 19 and in-store sales beginning June 25, 2026.
Hello Kitty, My Melody, Cinnamoroll, Kuromi, and more beloved Sanrio Characters come together in a fun educational activity book for children, releasing on July 16, 2026, complete with a special clear ice cream-designed sticker diary supplement.
The second edition of the miniature kids' sandal capsule toy featuring Sanrio Characters designs launches in capsule toy vending machines across Japan from late June 2026, offering five new varieties in pastel colors.
Shobido's exclusive original design collaboration with Sanrio brings a pop, colorful, and slightly dark lineup of cute goods — including plush mascots, pass cases, and die-cut hand creams — featuring My Melody, Kuromi, and Sugar Bunnies.
To celebrate the 10th anniversary of -SKS-ZIGZAG's full-scale activities, the first-ever -SKS-ZIGZAG x Sanrio Characters Cafe will run at venues in Shibuya, Tokyo, and Umeda, Osaka (KITTE OSAKA 2nd Location, 6F) from July 2 to October 4, 2026.
The Bears' School and Hello Kitty are teaming up for their first-ever character collaboration, with exclusive merchandise going on sale at a limited pop-up shop at Tokyo Station from June 26 to July 9, 2026.
Six varieties of Coro Coro Kuririn pouches — including a fluffy face pouch and a tote bag — are heading to capsule toy vending machines nationwide from late June 2026, priced at 400 yen per turn.
The Munyugurumi Patio event "LA FIESTA" has opened at the Seibu Shibuya Store's Main Building 2F event space, bringing together over 20 character series — including Sanrio Characters, San-X Universe, and Sgt. Frog — through July 8, 2026.
A pop-up store celebrating the collaboration between Ai Yazawa's Neighborhood Story and Sanrio Characters is set to tour four cities in Japan, beginning at Yurakucho Marui in Tokyo on July 10, 2026.
The Sanrio Characters Pompompurin Magical Pudding Series — a collection of goods featuring Pompompurin in a stylish red cape — goes on pre-order at the Munyugurumi Patio official EC site from June 12 (Friday) through June 28 (Sunday), 2026.
A colorful new Pompompurin lineup of 7 items is available for pre-order on the Munyugurumi Patio official EC site from June 12 through June 28, with no quantity limit.
Five beloved Sanrio Characters — Hello Kitty, My Melody, Kuromi, Pochacco, and Hangyodon — are getting the capsule toy treatment with stylish animal-print motel key holder designs.
Sanrio will hold its first cultural sustainability event, a classical concert performed by the Tokyo Symphony Orchestra, on August 3, 2026, at the Tokyo Metropolitan Theatre Concert Hall in Ikebukuro, Tokyo.
A Bonbonribbon Surprise Box featuring exclusive original items from the popular Sanrio character is now open for orders, with applications accepted through noon on July 10, 2026.
A lineup of 25 sweet and cute limited Sugarbunnies items featuring Shirousa and Kurousa will be available at Thank You Mart stores nationwide from early July 2026, all priced at ¥390 (tax included ¥429).
The Westin Hotel Sendai is hosting a My Melody-themed afternoon tea from July 18 to September 25, 2026, featuring peach sweets, Sendai local specialties, and exclusive character novelty gifts for each guest.
Sanrio characters Exhibition Hotel Floria Tokyo brings an immersive hotel-themed visual space to Shinjuku, running from July 2026 through May 2027.
A new lineup of goods from Sanrio's FRAGARIAMEMORIES has been announced, featuring badge collections, shaka shaka acrylic keyholders, card cases, and hair clips. Pre-orders are now open at Animate stores and online retailers.
Sanrio Puroland's annual summer event returns for its third year with a Y3K-inspired "Future Cool Breeze" theme, running from July 10 to September 1, 2026. New highlights include Mirai Photo — an AI-powered photo experience making its Japan debut — alongside MR gaming, see-through LED displays, and a collaboration with Wanpaku! Touken Ranbu.
Card Connect, an arcade card printing machine found at amusement facilities across Japan, is running a Sanrio Characters collaboration event through Sunday, August 2.
The second Cath Kidston × Hello Kitty collaboration collection goes on sale June 5, 2026, featuring 14 items across bags, apparel, accessories, and stationery — including book bags, frill totes, and a first-ever ring notebook and clear file.
To mark the 45th anniversary of Meito Custard Pudding, Kyodo Nyugyo is releasing a limited-time special package featuring Sanrio's beloved character Pompompurin, who has topped the Sanrio Character Grand Prix in both 2025 and the 2026 midterm rankings.
Peko-chan milky donut shops at MARK IS Minato Mirai and Yokohama World Porters are offering Sanrio character-themed sundaes from May 25, 2026, alongside special Pompompurin 30th anniversary sweets.
The Hello Kitty x ear PAPILLONNER collaboration collection goes on sale June 11 at ear PAPILLONNER stores nationwide and PAL CLOSET. Pre-orders are already in, and the top-ranked items from the 13-piece lineup have been revealed.
To celebrate 30 years of Pompompurin, CA4LA has launched a special collaboration collection featuring two exclusive hats — available only through the CA4LA online shop.
Two Sanrio Characters — Pompompurin and Cinnamoroll — are joining the chapoon bath plush toy series, rolling out in Japan from May 23, 2026.
Sanrio Character Park Harmonyland in Hiji, Oita hosts the summer event "Hachamecha Summer Party!" from July 3 to September 15, 2026, featuring the first-ever tanned appearances of Kuromi, Pompompurin, Cinnamoroll, and Ahiru no Pekkle at any Sanrio theme park.
A lineup of collaboration goods featuring Keisei Electric Railway and Sanrio Characters — including two hand towel designs and a drawstring bag — goes on sale at selected FamilyMart stores starting May 26, 2026, with a pre-sale event on May 23.
From June 1 to 30, 2026, Fujiya confectionery shops nationwide are teaming up with Sanrio's beloved character Pompompurin — celebrating the character's 30th anniversary with special sweets, merchandise, store decorations, and more.
A limited-time pop-up from Munyugurumi Patio is opening at the event space in front of JR Ikebukuro Station's south exit gate, running from May 19 to June 8, 2026.
Sanrio Puroland in Tama, Tokyo is hosting the new Tanabata event "Purowish Festival" from June 5 to July 7, 2026, featuring a light-blue wish-core world, a Hello Kitty illumination show, ≒Joy voice appearances in projection mapping, limited goods, and seasonal food menus.
TakaraTomy Arts is launching the Hello Kitty Style Up Figure Collection, a new capsule toy series featuring Hello Kitty in a stylized tall figure form with Y2K-inspired coordinates. Available from late May 2026 at capsule vending machines across Japan, priced at 300 yen per pull.
A new capsule toy series featuring Sanrio Characters dressed in fluffy Latekuma bear costumes has launched at "Kapuevo" cashless capsule toy machines from May 15, 2026. The five-piece collection includes Hello Kitty, My Melody, Pompompurin, Pochacco, and Cinnamoroll.
The first-ever collaboration between Sunsun Sponge and Sanrio Characters launches for general sale on May 15, 2026. Pre-order stock has already sold out. Four limited-edition designs are available, including a new purple colorway featuring Kuromi.
Hello Kitty and Sanrio characters joined the Fukuoka SoftBank Hawks at Mizuho PayPay Dome Fukuoka on May 8, 2026, for Pinkful Day 2026 — an event featuring limited-edition uniforms, character appearances, and a dramatic walk-off victory.
A limited-time dessert buffet collaboration with Sanrio's Kuromi runs on select dates from June 13 to August 30, 2026, at Art Grace wedding halls in Yokohama, Omiya, Shin-Urayasu, Osaka, and Kyoto.
A limited-time gacha event featuring Sanrio Characters items is now live in My Restaurant II, running from May 12 to June 9, 2026, with special dishes and decoration items up for grabs.
Five Sanrio Characters get the retro-cute "Kaohana Design" treatment in a new keychain bag collection launching at capsule toy vending machines across Japan from late May 2026.
A pouch collection featuring Sanrio's Marroncream character is set to roll out in capsule toy vending machines across Japan from late May 2026, with 5 practical designs dressed in floral patterns, polka dots, and ribbon motifs.
The midterm results for the 2026 Sanrio Character Ranking have been announced, with Pompompurin rising from second place in the initial tally to take the top position, earning support in 11 countries and regions around the world.
A Bandai-official Gashapon specialty store with 240 capsule toy machines is opening at Cinema Sunshine Shimonoseki on May 15, 2026, carrying the full range of Bandai's latest capsule toy releases.
Glittery carabiner mascots featuring Jewelpet characters are being rolled out as prize game items at Morley Fantasy, PALO, and the online crane game service Morley Online from May 15, 2026.
Building on the success of the first release, the Sanrio Characters My Number Card Case returns with a new lineup of 11 characters, available for pre-order at the Shobido official online store.
A cute Kuromi collaboration design is arriving for Rosette Face Wash Sabon. Two varieties — Clear Wash and Smooth Wash — go on sale at drug stores and variety shops nationwide from June 22, 2026, in limited quantities.
Pompompurin climbed from 2nd to 1st place at the 2026 Sanrio Character Ranking midterm results event held at Ebisu Garden Place on May 12, with the top 5 characters walking the red carpet in front of fans.
Hilton Hiroshima's all-day dining restaurant "Mozaik" is running a Pompompurin-themed sweets buffet from June 6 to September 6, 2026, with over 25 types of sweets and savories inspired by the beloved Sanrio character's 30th anniversary.
A collection of collaboration goods featuring M.League teams paired with Sanrio Characters goes on sale at M.League Official Shops starting May 9, 2026, with each of the ten teams matched to their own Sanrio character.
A collaborative pop-up cafe between Blendy Portion and Sanrio's Pompompurin is coming to Roppongi Hills Cafe from May 21 to 24, 2026, with themed ice drinks, photo spots, and free souvenirs.
The Zoff x Pochacco collaboration eyewear collection launches on May 22, 2026, with mint chocolate and gelato-inspired styles across 6 glasses and 4 sunglasses designs.
From May 8 to June 6, 2026, Shinjuku Takashimaya Times Square is running a collaboration with Sanrio's Pompompurin, featuring a pop-up shop, limited merchandise, stamp rally, and special events to celebrate both brands' 30th anniversaries.
Hotel New Otani Osaka's Tea & Cocktail "SATSUKI LOUNGE" is hosting a first-ever Cinnamoroll collaboration sweets buffet from July 1 to August 16, 2026, featuring 8 types of adorable sweets and original drinks inspired by Cinnamoroll and friends.
New collaboration merchandise featuring TV anime Medalist and Sanrio Characters has gone on sale, with character pairs dressed in themed costumes available at Sanrio Anime Store Ikebukuro and Teleasa Shop locations, as well as online.
SAMANTHA VEGA has released a Sanrio Characters collaboration summer collection featuring Hello Kitty, Cinnamoroll, My Melody, and Kuromi across basket bags, mini shoulder bags, and bag charms.
Five pixel art-style flip phone keychains featuring Hello Kitty, My Melody, Kuromi, Pompompurin, and Bad Badtz-Maru are rolling out at Aeon Fantasy's cashless "Kapuebo" capsule toy machines.
Harmonyland in Oita Prefecture has launched its Harmonyland 35th Anniversary celebrations, marked by a grand opening ceremony on April 26, 2026, featuring 22 Sanrio characters and the debut of a new Hello Kitty anniversary costume.
LINE Bubble 2 has kicked off a limited-time collaboration with Sanrio Characters, featuring beloved characters like Pompompurin, Pochacco, and Cinnamoroll in premium gachas, login bonuses, and a range of in-game events running through mid-May 2026.
Japan Monkey Park in Inuyama, Aichi is hosting a full lineup of Sanrio character stages, hero shows, and family-friendly exhibitions throughout Golden Week 2026.
A limited-time collaboration afternoon tea featuring beloved Sanrio characters will be offered at THE SUN & THE MOON (Restaurant) on the 52nd floor of Roppongi Hills Mori Tower, from April 24 to June 21, 2026.
A special collaboration between Australian artist Mulga the Artist and Sanrio Characters brings seven embroidered cap designs featuring Hello Kitty, Kuromi, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Hangyodon, going on sale April 24, 2026.
A collaboration between the popular goods brand SWIMMER and Sanrio Characters launched on April 18, featuring cute apparel, face pouch charms, and sticker sets available at Don Quijote and Apita stores across Japan.
The POMPOMPURIN 30th Anniversary event opened at Harmonyland in Hiji, Oita on April 16, 2026 — Pompompurin's birthday — featuring the newly opened POMPOMPURIN DINER, limited anniversary menus, and a special 4-day greeting event.
Miniature versions of kids' sandals featuring Sanrio Characters designs are arriving at capsule toy vending machines nationwide from late April 2026. The five-piece lineup includes Hello Kitty, Little Twin Stars, My Melody, Cinnamoroll, and Kuromi, priced at 400 yen per turn.
A Nendoroid of yoshikitty — the character born from a collaboration between YOSHIKI of X JAPAN/THE LAST ROCKSTARS and Sanrio's Hello Kitty — is now available for pre-order at AmiAmi, priced at ¥6,100 with a September 2026 release planned.
To celebrate Pompompurin's 30th anniversary, three giant character objects — approximately 3 meters tall and wide — are appearing at locations across Shibuya for a limited time from April 15 to 21, 2026.
Sho-Bi-Doh has launched the Sanrio Characters limited edition "Kamiomoi Hair Dry Cap TC" featuring My Melody, Pompompurin, Pochacco, and Cinnamoroll designs, available at variety stores and online from April 15, 2026.
A Sanrio Characters collaboration version of the popular Air-In Fuji Eraser is set to go on sale May 29, 2026. The limited edition comes in four gift box sets featuring two erasers each, with designs based on Hello Kitty, My Melody, Little Twin Stars, and Pompom Purin.
A pop-up store featuring Strawberry Newspaper-designed goods, including Munyugurumi plush toys, will be held at LUMINE EST Shinjuku B1F from April 14 to April 26, 2026.
Three Hello Kitty plush charms inspired by Marion Crepes' signature flavors are set to go on sale on April 30, 2026, as part of a collaboration book celebrating the popular crepe chain's 50th anniversary.
AVIOT has unveiled Cinnamoroll and Kuromi collaboration true wireless earphones based on the popular TE-Q3R model, featuring original character designs and over 40 newly recorded voice lines each. Pre-orders opened on April 9, 2026.
Kuriyama Beika's long-selling rice cracker Hoshi Tabeyo marks its 40th anniversary in 2026 with refreshed packaging and the debut of a new star-shaped character named Hosihosi.
Characters entered in the 2026 Sanrio Character Ranking, including last year's top-ranked Pompompurin, Cinnamoroll, and Pochacco, are rolling out as crane game prizes at amusement centers across Japan from April 2026.
Anna Sui has released its third collaboration collection with Sanrio's Hello Kitty, featuring quilted bags, tweed items, and an iPhone case — all launching on April 15, 2026.
CHIBA CORGI has teamed up with My Melody and Kuromi to compete in the 2026 Sanrio Character Ranking Partner Division. Voting is open from April 9 to May 24, 2026, and a social media campaign is running with Sanrio Puroland passport pairs and stuffed animal sets up for grabs.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio Co., Ltd.'s Hello Kitty for the first time, offering 18 limited items from May 29, 2026, with advance reservations opening May 12.
A SANRIO CHARACTERS collaboration design event is running in the arcade card printing game CARD CONNECT through May 31, 2026, featuring original print frames and hologram gacha cards.
Kids brand Fluffy BROTHERS has released a new apparel collection featuring Sanrio's My Melody and Kuromi characters, now available at their official online store and Rakuten shop.
The third collaboration between Mofusand and Sanrio Characters launches on April 17, 2026, featuring around 50 pastel-colored items inspired by an amusement park outing theme.
The popular Suika Game and McDonald's Happy Meal collaboration is back for 2026, featuring beloved Sanrio Characters in an all-new online game available from April 10.
Pilot Corporation's Mell-chan series adds a new starter set for ages 1.5 and up, renewed fan favorites, Sanrio collaboration outfits, and themed experiences at Toy Kingdom and Kids Land US. Most products launch April 18, 2026.
Two new acrylic keychains and other merchandise featuring Kabukinyantaro dressed in costumes from classic kabuki performances go on sale starting April 9, 2026.
Rosette Gommage is releasing limited-edition packaging featuring Sanrio characters Kuromi and U*SA*HA*NA for its ClearPeel and BrightPeel products, going on sale nationwide from May 25, 2026.
Fujiya pastry shops are collaborating with Sanrio's 2026 Sanrio Character Ranking event, offering voting cards with every ¥550 purchase of Sanrio Characters collaboration products from April 9 to May 24, 2026.
A special collaboration between Neo-Porte and Sanrio Characters brings exclusive merchandise to 116 Don Quijote stores nationwide starting April 11, 2026 at 10:00 AM.
From April 9 to May 24, 2026, fruit juice bar Kajyu Kobo Karin and its sister stores are offering 9 Sanrio Characters collaboration juices, with each purchase earning a vote in the 2026 Sanrio Character Ranking and a random limited coaster from 10 designs.
Swedish legwear brand Happy Socks is releasing its first-ever collaboration with Sanrio's iconic Hello Kitty, featuring 21 pop and cute styles including crew socks, sport socks, kids socks, and gift box sets.
A special collaboration between ANNA SUI mini and Sanrio's beloved character Hello Kitty has arrived, featuring apparel and accessories with an original Hello Kitty design reimagined in the brand's signature style.
Mondelez Japan is releasing a Hello Kitty collaboration package for their popular Ritz Choco Sandwich, featuring three randomly inserted wrapper designs, available nationwide from April 6, 2026.
The 7th book in the "Oshiete! Sanrio Characters" series, featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi, launches with a food education theme to help young children learn about vegetables, fruits, and the joy of eating.
The popular squishy specialty brand MOOOSH SQUISHY has opened a limited-time store at Chubu Centrair International Airport, marking its first appearance in the Chubu region through July 29, 2026.
The spring event HARMONYLAND Flower Fantasy kicked off at Harmonyland in Hiji, Oita on March 20, 2026, featuring the flower show "The Colorful Blooming!", colorful flower gardens, limited-edition food, and character merchandise.
Hibiya Kadan is selling three types of collaboration bouquets inspired by Pompompurin, the beloved Sanrio character who won first place in the 2025 Sanrio Character Awards, at stores nationwide through April 19, 2026.
A new Pompompurin-themed bath poster set covering hiragana and katakana is scheduled for release on October 15, 2026, from KADOKAWA. Pre-orders are now open at bookstores and online retailers across Japan.
Harmonyland's limited-time event "Harmonyland 35th Anniversary" kicks off on April 24, 2026. The latest announcement reveals the event's key visual for the first time, along with a brand-new anniversary costume for Hello Kitty.
Laline is running an Instagram giveaway campaign to mark the release of its limited-edition "Dreamy Bath Time" collection featuring Cinnamoroll from Sanrio. Ten winners will receive a hand cream and an exclusive acrylic keychain.
To celebrate its 10th anniversary, freshly-baked custard apple pie specialty shop RINGO is teaming up with Hello Kitty for a special collaboration. Four limited-edition items — including set boxes with exclusive goods and a Hello Kitty design financier tin — will roll out starting April 1, 2026.
A new book from Gakken lets you create stained glass-style artwork featuring popular Sanrio Characters simply by placing hologram stickers on template pages. The title earned a reprint even before its March 19 release.
SLAP SLIP, the children's apparel brand from Kobe-based Bebe Co., Ltd., has launched a new collaboration collection featuring Sanrio's popular characters Cinnamoroll and Pompompurin, now available at 64 stores nationwide and the BEBE MALL online store.
Kobe-based children's apparel brand SLAP SLIP is releasing a nostalgic yet adorable collaboration collection featuring SWIMMER and Sanrio Characters, available at 63 stores nationwide and online from late March 2026.
A new spring/summer apparel collaboration between creator Yuji Nishimura and Sanrio Characters is arriving at Don Quijote stores nationwide from March 20, 2026. Popular items from the previous collection are also being restocked alongside brand-new T-shirt designs.
The Japanese haircare brand MOROCCAN BEAUTY is launching its first-ever character collaboration, featuring limited-edition packaging with Sanrio's Cinnamoroll and My Melody. The special kits, each containing a shampoo and treatment duo, are priced at ¥3,190 and will be available starting March 17, 2026.
Tiny calendar charms featuring Hello Kitty, Cinnamoroll, Kuromi, Pompompurin, and Pochacco are rolling out in capsule toy vending machines across Japan from late March 2026.
Regular tickets for the Sanrio Exhibition FINAL ver. 60 Years of Japan's Kawaii Culture, held at Mori Arts Center Gallery in Roppongi from April 9, went on sale March 16. New FINAL ver.-exclusive exhibits have also been announced, including a Sanrio Character Awards feature corner with 100 quiz questions.
A new Hello Kitty collaboration eyeliner from the Love Liner brand is arriving at Don Quijote, Apita, and Piago stores across Japan starting March 13, 2026.
The long-awaited collaboration between Hello Kitty and lifestyle brand Maison de FLEUR arrives with a brand mook releasing on March 11, 2026, featuring six adorable strawberry-themed accessories.
Maison de FLEUR is launching a collaboration with Sanrio characters Hello Kitty and Tiny Chum, featuring plush charms dressed in matching polka-dot ribbon outfits, available from March 20, 2026.
Hello Kitty, Kuromi, Pompompurin, My Melody, and Cinnamoroll face designs are featured on new insulated nonwoven lunch bags released by Skater in late February 2026.
From March 20 to 22, 2026, DiverCity Tokyo Plaza in Odaiba hosts a three-day kitchen car event featuring a lineup of strawberry sweets, a sake gacha experience, and a limited-time Sanrio "Strawberry House" exhibition.
SANRIO CHARACTERS KAWAII TOWN is set to open at the 6F Event Hall of BOSS E·ZO FUKUOKA from April 18 to May 31, 2026, featuring Kyushu-first exhibitions, character greetings, workshops, and Puroland-exclusive merchandise.
Six beloved Sanrio characters — Hello Kitty, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Kuromi — have arrived on the desktop mascot platform Desktop Mate as individual DLC packs, released simultaneously on March 5, 2026.
A limited-time Pompompurin-themed cafe celebrating the character's 30th anniversary is set to open at three venues in Tokyo and Osaka from March 19, 2026, offering photogenic character-themed food, desserts, and drinks.
Thank You Mart is releasing a collection of Easter-themed limited items featuring Sanrio Characters Wish me mell, Usahana, and Marron Cream. All items are priced at 390 yen (tax included 429 yen), with online pre-orders opening March 6 and in-store sales beginning late March 2026.
Harmonyland in Oita Prefecture is hosting a special anniversary event for Pompompurin's 30th year, running from April 16 to December 31, 2026, including the opening of an all-new POMPOMPURIN DINER.
Starting March 6, 2026, Baskin-Robbins 31 is releasing the Sanrio Characters Palette 4, a palette-style ice cream cake featuring Hello Kitty, Cinnamoroll, Pompompurin, and Kuromi in a charming ice cream parlor theme.
LINE Match Flight has kicked off a collaboration with Sanrio Characters starting March 3, 2026, featuring Pompompurin, Hello Kitty, Cinnamoroll, and more in multiple in-game events running until March 30.
Kochakaden has launched its first-ever collaboration with Sanrio Characters, featuring 31 limited-edition bottle designs across 6 tea products available nationwide from March 2, 2026.
The sticker-themed Love Chara Vol. 57 goes on sale March 12, 2026, featuring an exclusive Sanrio Characters sticker book and two original sticker designs as its supplement.
Two new collaboration designs featuring Sanrio's popular character Kuromi are now on sale at Sugi Pharmacy locations nationwide. The Moist Labo Loose Powder series, which has surpassed 13 million units in cumulative shipments, comes in a transparent type and an anti-shine type.
The Hello Kitty Shinkansen, set to retire on May 17, 2026, will host a special one-night farewell event called "Dreamy Night" at Shin-Shimonoseki Station on March 28, featuring DJ Hello Kitty, a live talk show with SCANDAL, exclusive shopping, and more.
To celebrate JJ magazine's 50th anniversary, a special collaboration pop-up store featuring Sanrio Characters is coming to the Metele Building Lobby in Nagoya on March 28 and 29, 2026, with 12 limited-edition items available.
A collaboration POP UP SHOP featuring Tabekko Doubutsu: THE MOVIE and Sanrio Characters opens at four Kiddyland stores across Japan starting March 13, with restocked sold-out items from October 2025 plus new merchandise and special purchase bonuses.
The popular Sanrio idol unit "Kyuakawa Cute!" returns for an exclusive two-day live stage event at Tokyo Dome Hotel's grand ballroom "Tenkuu" on May 3 and 4, 2026, during the Golden Week holiday.
A strawberry-shaped exhibition facility inspired by Sanrio's iconic Strawberry House is opening at DiverCity Tokyo Plaza in Odaiba from March 6 to July 12, 2026, celebrating the 50th anniversary of Ichigo Shimbun with free admission.
To celebrate JJ magazine's 50th anniversary, a special collaboration pop-up store featuring Sanrio Characters is opening at SHIBUYA109 Abeno from March 4 to 8, 2026, with 12 limited-edition items.
Ladies' fashion brand index celebrates its 30th anniversary with a special collaboration featuring Sanrio's beloved character Pompompurin. The collection includes bags, pouches, wallets, and lifestyle items launching February 26.
The second edition of the mezzo piano lucky draw featuring cute prizes is launching at select stores nationwide starting March 6, 2026. Every ticket wins a prize!
RAFFLE launches an exclusive online lottery featuring Sanrio's beloved characters My Melody and Kuromi in collaboration with Tokyo Girls Collection's Aichi performance, offering unique merchandise including the standout "Face-Covered T-Shirts."
Skater Co., Ltd. has released new gel cooling sheets featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll designs. The sheets feature cute character prints directly on the gel surface and provide up to 10 hours of cooling relief.
Ensky has announced the release of new Sanrio Characters merchandise, including adorable trump cards and versatile card stands featuring six beloved characters, set to launch in June 2026.
Universal Studios Japan celebrates its 25th anniversary with a special Kuromi short drama series launching February 20, 2026. The series follows Kuromi and her band BLACK DREAMS BLOOM as they prepare for a new live show under the theme "Discover U!!!"
Baby and kids gift brand MARLMARL releases special collaboration items featuring Sanrio Characters Hello Kitty and Hapidanbui, available online from February 19, 2026.
Adorable collaboration items featuring Obungu to Issho characters paired with beloved Sanrio Characters are now available at Don Quijote and Apita stores nationwide. The new collection includes embroidered sweatshirts and jersey sets with charming character designs.
Pastel bakery chain launches its seventh annual collaboration with Sanrio's Pompompurin, featuring limited-edition pudding-themed desserts, plush toys, and exclusive merchandise celebrating the character's 30th anniversary from March 1 to April 30, 2026.
Ladies' fashion brand OPAQUE.CLIP introduces a special collaboration with Sanrio's Hello Kitty, featuring pouches, bags, and accessories with sparkly and fluffy materials in sophisticated leopard patterns and chic colors.
Nissin Cisco launches a special collaboration featuring Coconut Sable Pudding Flavor cookies and an exclusive pouch set with Sanrio's beloved Pompompurin character, celebrating both brands' milestone anniversaries.
Enish's popular restaurant management game Boku no Restaurant 2 begins a special collaboration with Sanrio Characters, featuring exclusive limited-time gacha items from February 11 to March 9, 2026.
Stripe International's brand Maison de FLEUR unveils a collaboration collection with Sanrio's popular characters My Melody and My Sweet Piano. The collection features four adorable items including bags and charms, launching at stores and online on February 27, 2026.
Ten popular fashion brands from Adastria are launching their seventh collaboration with Sanrio Characters on February 27, 2026. Over 120 items ranging from apparel to accessories will be available across brands including GLOBAL WORK, studio CLIP, and LOWRYS FARM.
GINZA Cozy Corner releases limited-edition White Day baked goods featuring exclusive SANRIO CHARACTERS designs. Hello Kitty, Cinnamoroll, My Melody, and Kuromi enjoy a charming tea party on boxes, tins, and pouches filled with cookies and madeleines.
AEON Fantasy introduces exclusive Sanrio Characters silicone mobile rings featuring 10 beloved characters including Hello Kitty, My Melody, and Cinnamoroll at their cashless capsule toy machines.
Skater Co., Ltd. released the new "Mashugumi" series featuring popular Sanrio characters with puffy 3D decorations on one-push direct bottles in January 2026.
Skater Co., Ltd. has launched an insulated food jar featuring adorable 3D puffy balloon designs of Sanrio Characters like Hello Kitty, My Melody, Kuromi, and Cinnamoroll.
Skater Co., Ltd. has released reflector stickers featuring popular Sanrio Characters, combining safety and cute customization for bags, bicycles, water bottles, and more.
CRUTCH Co., Ltd.'s street brand GALFY unveils a collaboration collection between its gal line CANDY GALFY and Sanrio's iconic Hello Kitty character, featuring 12 items launching February 7.
Whether you worked hard today or took it easy, HanamaruObake is here to give you a perfect score! Village Vanguard launches exclusive merchandise featuring this adorable character with special designs full of charm and healing vibes.
Maison de FLEUR releases a special collaboration book featuring Hello Kitty adorned with strawberry ribbons. The collection includes four charming items available at FamilyMart and bookstores starting March 11, 2026.
Narumiya International's Mezzo Piano brand releases a special collaboration collection featuring Sanrio's popular characters My Melody and My Sweet Piano, with ballet-inspired designs launching at stores and online.
Sanrio Puroland will host a special spring event PUROSPRINGPARTY from March 19 to June 2, 2026. The event features a new parade with characters dressed in bunny costumes, a collaboration with Korean character Esther Bunny, photo spots, special greetings, limited-time food menus, and exclusive merchandise.
The Hello Kitty Shinkansen will cease operations on May 17th, 2026. Following the farewell art photo campaign and original merchandise sales that began last November, additional special experiences have been unveiled for fans to enjoy until the final day.
Manhattan Portage introduces a special collaboration collection featuring Sanrio's beloved character Kuromi, combining the character's dark charm with signature bag designs in a sweet-and-spicy style balance.
Kose Cosmeport releases limited edition SUNCUT sunscreen featuring Cinnamoroll, Pompompurin, Kuromi, Hello Kitty, and Pochacco designs. Five product types available at mass retailers and drugstores nationwide.
Earth Pharmaceutical launches adorable mosquito repellent collaborations featuring Sanrio's popular characters Cinnamoroll and Kuromi, combining effective protection with cute design.
A special pop-up store featuring the collaboration between Sgt. Frog and Sanrio Characters opens at TOKYO Solamachi from January 31 to February 25, 2026
Laguna Ten Bosch's Lagunasia theme park will host the Sanrio Character Fest from February 21 to June 21, 2026, featuring character greetings, photo spots, digital activities, and exclusive merchandise.
Odakyu Tama Center Station, the gateway to Sanrio Puroland, will undergo a complete interior renovation starting February 2, 2026. The new design features 14 Sanrio characters in a vibrant rainbow-themed yume kawaii (dreamy cute) concept, replacing the previous 4-character blue-and-white theme.
To commemorate the 25th anniversary of Plasmacluster technology, Sharp has launched limited edition models of the Smoome hair brush featuring beloved Sanrio characters including Hello Kitty, Cinnamoroll, and Kuromi.
Starting January 28, AEON Fantasy's Kapuebo machines will feature exclusive Sanrio Characters puffy ribbon charms. The collection includes Hello Kitty, Cinnamoroll, Kuromi, My Melody, and Wish Me Mell in adorable aurora-colored designs.
Fujiya's Valentine's event "Peko Poko Chocolate Labo" returns to Kintetsu Department Store Main Store Abeno Harukas. The event features Peko-chan's chocolate laboratory, collaboration with Sanrio Characters, greeting events, and exclusive merchandise sales.
On February 7 and 8, the park hosts exclusive Sanrio-themed events including a café wagon, Hello Kitty and Dear Daniel's Valentine mini-stage, and photo sessions to celebrate the final weekend.
Keio Plaza Hotel Hachioji will open two new Little Twin Stars character rooms on March 18, featuring exclusive Sanrio merchandise and whimsical pastel decor. Reservations open January 16.
A3 Corporation has launched an exciting collaboration between Snow White with the Red Hair and Sanrio Characters, featuring original designs by manga creator Sorata Akiduki. The merchandise collection includes 14 different item types totaling 40 varieties, available both online and at Sanrio Anime Store Ikebukuro P'PARCO.
Sanrio Puroland launches the Colorful Puroland special event from January 16 to March 16, 2026, featuring colorful character costumes, themed photo spots, exclusive merchandise, and special collaboration rooms including an Ado-Rosa Tourmaline space.
Fujiya Co., Ltd. brings Valentine's Day magic to Keio Department Store Shinjuku with Peko-chan's Chocolate Kingdom, featuring exclusive chocolates, Sanrio collaborations, and interactive events from January 23 to February 15, 2026.
IP Four Inc. releases a charming new capsule toy collection featuring Sanrio's beloved character Pompompurin and his friends in relaxed, humorous poses to celebrate the character's 30th anniversary.
IP Four Co., Ltd. announces the release of the adorable "Sanrio Characters Sushi Keychain" series featuring six beloved characters as sushi, available at capsule toy corners nationwide from late January 2026.
DIANA Co., Ltd. unveils its first-ever collaboration with beloved Sanrio Characters, featuring Hello Kitty, My Melody, Cinnamoroll, and Pompompurin across multiple brands including DIANA, +diana, CUMUU_DIANA, and artemis by DIANA.
The sweet-themed winter event kicked off on January 9th at Sanrio Character Park Harmonyland in Oita, featuring the first-ever appearance of Tabekko Dobutsu characters alongside Sanrio favorites.
MOS Burger announces limited edition sets featuring adorable My Melody and Kuromi mascots paired with chicken nuggets and MOS Chicken, available for pre-order from January 14th.
An immersive exhibition exploring life lessons from My Melody's honest approach to life opens at Omotesando Hills from January 15 to 21, 2026. Create your own wish list and discover hints for living more authentically.
Dreams Inc. will begin selling HIPPERS HELLO KITTY AND FRIENDS, decoration figures featuring Sanrio Characters, from January 23, 2026 (Friday).
Takarajimasha releases a message book inspired by Sanrio's My Melody, celebrating 50 years with an exhibition from January 15 to 21, 2026, at Omotesando Hills.
The gift select shop BIRTHDAY BAR announces a limited-edition collaboration featuring Sanrio's beloved Hello Kitty and Dear Daniel characters, available from February 11, 2026.
Four adorable Sanrio character-designed mini fragrances featuring the popular Nude One scent are now available at Don Quijote stores across Japan. Each 8mL bottle features heart-filled designs of beloved characters.
Sanrio Characters Garden Cafe in Ueno, Tokyo introduces a winter menu featuring customizable afternoon tea sets, chocolate honey toast, Korean ttung waffles, and seasonal drinks available until late February 2026.
Ocean Park Hong Kong presents a special collaboration with six beloved Sanrio characters including Hello Kitty, Cinnamoroll, My Melody, Kuromi, Pompompurin, and Hangyodon from December 13, 2025 to August 23, 2026.
Thank You Mart will release exclusive KIRIMI-chan and Cogimyun items at all stores from late January. Online pre-orders start December 26th at 12 PM. All items priced at ¥390 (tax included ¥429).
The official game app for Strawberry Prince, Sutopuri With!!, announces a second limited-time collaboration event with Sanrio Characters featuring special gachas, login bonuses, and original story content.
ROPE' PICNIC unveils a special Hello Kitty collaboration collection featuring 7 items, including face-shaped mini bags and jacquard knits. Pre-orders begin December 26, 2025, with in-store sales starting January 1, 2026.
IP4 Inc. announces the Hello Kitty Summerdays Pouch Collection capsule toy series featuring a sun-kissed Hello Kitty design. The collection includes five different items launching mid-December 2025 at capsule toy vending machines nationwide for 400 yen per play.
A new series "Puku Puku PAPER THEATER" has been launched to commemorate the 10th anniversary of PAPER THEATER. The first release features six beloved Sanrio characters including Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, and Pochacco, available from December 23, 2025.
FamilyMart introduces two adorable Sanrio character collaboration breads - Pompompurin Cream Bread (Pudding Flavor) and My Melody Coppe Pan (Strawberry Milk Flavor) - available at approximately 16,000 stores nationwide from December 9, 2025.
AEON Fantasy introduces the seventh installment of the Sanrio Characters Poyoyon Airport BIG plushies series, featuring cabin attendant Kuromi and pilot Badtz-Maru at Molly Fantasy and PALO locations across Japan.
Marimocraft will host a limited-time pop-up store featuring collaboration goods between sign language art artist Hidehiko Kado and Hello Kitty at Shibuya Sakura Stage from November 6 to November 19, 2025.
The 2027 International Horticultural Expo in Yokohama launches official licensed merchandise featuring Hello Kitty and other beloved Sanrio characters collaborating with the expo's mascot Toonk Toonk, going on sale November 7, 2025.
Popular Japanese confectionery brand Kanro announces a collaboration with Sanrio's beloved Hello Kitty character, introducing limited-edition Puregumi gummies and additional candy products starting October 28, 2025.
A collaborative pop-up shop featuring the globally popular game Identity V and Sanrio Characters is coming to Hakata Marui's 7th floor from October 25 to November 9, 2025.
A limited-time Hello Kitty event featuring an English garden atmosphere, photo spots, and fragrance experiences will be held at Roppongi Hills Ohyane Plaza from October 29 to November 14, 2025.
A special collaboration pop-up store featuring Keroro Gunso and Sanrio Characters will be held at Tokyo Station Ichibangai B1 Ichiban Plaza from October 3 to October 16, 2025.
Melodian Corporation launches the third edition of their popular My Melody collaboration featuring gluten-free rice flour cookies in an adorable collectible tin, perfect for those with dietary restrictions.
Tomari Sogo Shokuhin releases special rakkyo products featuring My Melody and Kuromi, celebrating their anniversaries with Kuromi's favorite food.
Yamadaya, the renowned momiji manju maker, has launched Sanrio character ballpoint pens as the third collaboration item. Available at Yamadaya stores and Cafe Yui no An starting October 1, 2025.
Shobido Co., Ltd. has launched the adorable "Secret Portable Lipstick" featuring Sanrio Characters designs in a blind package format. The strawberry-scented lip balm contains hyaluronic acid and shea butter for moisturizing.
Marimocraft introduces a charming new Hello Kitty collection featuring water blue and angel designs, with sparkling sequin pouches and fluffy sagara embroidered keychains perfect for everyday use.
A special commemorative collection celebrating the 50th anniversary of Sanrio's beloved magazine "Monthly Strawberry News" is now available, featuring frame stamps and cushions as a set. Pre-orders begin October 1, 2025, at Japan Post's online shop.
A special collaboration between Kuppy Ramune and Sanrio Characters brings adorable merchandise to Tokyo and Osaka pop-up stores this fall.
Lotte will launch a special collaboration between Sanrio's beloved character Kuromi and the popular chocolate snack Koala's March, available exclusively online with original clear file bonus.
A new Hello Kitty Trump Tin featuring an adult-cute retro design will be available at Isetan Shinjuku's FANCY SANRIO CHARACTERS event, complete with exclusive figurine and sweet potato baked goods.
New autumn-winter wear featuring Nishimura Yuji's unique illustrations of beloved Sanrio characters, plus relaunch of popular accessories from the first collaboration. Available at Don Quijote and Apita stores nationwide starting August 30.
A new collaboration between SEGA's beloved Sonic the Hedgehog and Sanrio's popular characters brings super-cute plushies and mascots to fans worldwide, launching November 2025.
The popular DIY craft kit series Tukurundesu® announces 10 new Sanrio character collaboration items, including miniature houses and wood puzzles featuring Hello Kitty, My Melody, and more beloved characters.