OWNDAYS, an eyewear manufacturer and retailer, launches the "OWNDAYS × STRANGER THINGS" collection on February 26th, 2026. Pre-orders begin February 19th exclusively through the OWNDAYS online store. The collection features five frame styles themed around the iconic "Upside Down" and "Hellfire Club" from the globally successful Netflix series Stranger Things, incorporating the show's nostalgic and mysterious atmosphere into every design detail, part, and material.
OWNDAYS × STRANGER THINGS Special Page:
https://www.owndays.com/jp/ja/news/stranger-things
OWNDAYS × STRANGER THINGS
Even after the series conclusion, the Netflix series Stranger Things continues to captivate fans worldwide. OWNDAYS has brought this collaboration to life to create eyewear that accompanies fans in their daily lives, allowing them to keep the memories of this adventure close at all times, with a world where 1980s nostalgia intersects with mystery.
In addition to the key "Upside Down" world from the series, the collection incorporates motifs from the impressively depicted "HELLFIRE CLUB" throughout the seasons into various parts of the frames. The lineup serves not only as fashion items but also as a way to express passionate feelings about the series.
Product Details
HAWKINS Model
A Wellington-style photochromic sunglass inspired by Hawkins, the story's setting. The photochromic lenses change color based on UV exposure, making them perfect for both indoor and outdoor use. The inside of the temples features a pattern expressing the series' atmosphere, with a logo accent on the side. These frames make you feel as if you're walking through the town of Hawkins.
Model Number: ST2001N-5A
Frame Colors: C1 Black, C2 Brown, C3 Light Gray
Price: ¥10,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/stranger-things#hawkins
UPSIDE DOWN Model
A Boston-style frame inspired by The Upside Down. The mysterious and somewhat sinister atmosphere is expressed through deep, dark color tones. The hinges feature Demogorgon parts, and "UPSIDE DOWN" is subtly engraved on the inside of the temples, creating frames that draw you into the story's world.
Model Number: ST2002X-5A
Frame Colors: C1 Black, C2 Brown Demi, C3 Gray
Price: ¥12,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/stranger-things#upside-down
DUNGEONS & DRAGONS Model
A brow-style frame inspired by Dungeons & Dragons. The classical design features a demi pattern on the rims. The frames are scattered with the club logo, skull symbols, and iconic Dungeons & Dragons dice parts throughout, allowing you to fully enjoy the series' atmosphere.
Model Number: ST2003X-5A
Frame Colors: C1 Black, C2 Brown Demi, C3 Khaki
Price: ¥14,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/stranger-things#dnd
HELLFIRE CLUB Model
A Boston-style frame inspired by Hellfire Club. The rounded, soft shape fits well on the face and is a versatile design that matches any style. Featuring the club's symbolic blazing flame pattern on the inside of the temples and hinges, the hidden flame design stimulates your spirit of adventure.
Model Number: ST1001X-5A
Frame Colors: C1 Brown, C2 Matte Brown, C3 Matte Gun
Price: ¥12,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/stranger-things#hellfire-club
DEMOGORGON Model
A Boston-type 2WAY frame inspired by Demogorgon. When the included SNAP LENS is attached, it transforms into sunglasses. The temples feature the stalking Demogorgon in an impactful design. The SNAP LENS front also includes distinctive parts, creating frames that convey the eerie atmosphere of The Upside Down and the immersive feel of the story.
Model Number: ST1002X-5A
Frame Colors: C1 Dark Gray, C2 Brown
Price: ¥16,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/stranger-things#demogorgon
OWNDAYS × STRANGER THINGS Exclusive Case and Cloth
Purchases from this collection include a limited original eyewear case with a leather texture incorporating the signature color's substantial feel, and a cleaning cloth featuring a design capturing The Upside Down world.
OWNDAYS × STRANGER THINGS Limited Edition Goods
Fleece Pouch
A retro fleece pouch inspired by 1980s pop culture. In contrast to the iconic logo on the outside, the inside expresses the eerie and mysterious atmosphere of The Upside Down world.
Model Number: ST-Pouch-5A
Price: ¥2,000 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/stranger-things#fleece-pouch
Vintage T-Shirt Style Cleaning Cloth
Cleaning cloths designed to look like vintage t-shirts. Each incorporates the series' iconic logos and scenes into the design, and can even be dressed on stuffed animals for additional enjoyment.
Model Number: ST-CLOTH-6S
Designs: C1 HELLFIRE CLUB, C2 HAWKINS HEROES, C3 STRANGER THINGS, C4 MIND FLAYER
Price: ¥880 (tax included)
Product URL: https://www.owndays.com/jp/ja/news/stranger-things#cleaning-cloth
Online Store Exclusive Pre-Order
Pre-orders are available exclusively through the OWNDAYS online store from February 19th to February 26th at 9:59 AM.
During the pre-order period, customers who order two or more collaboration frames together will receive a 10% discount on the total amount. Please place your orders early.
OWNDAYS × STRANGER THINGS Special Page:
https://www.owndays.com/jp/ja/news/stranger-things
X Present Campaign Celebrating Stranger Things Collection Launch
To celebrate the Stranger Things collection launch, OWNDAYS is holding the "OWNDAYS × STRANGER THINGS" X Present Campaign.
Follow the official OWNDAYS X account and repost the designated campaign post to enter. Quote repost with your favorite scene from the series to increase your chances of winning!
Please review the entry terms before participating. We look forward to your entries!
Campaign Details and Entry Terms:
https://www.owndays.com/jp/ja/information/945
Product Overview
Product Name: OWNDAYS × STRANGER THINGS
Release Date: February 26th, 2026, 10:00 AM
Collection: 5 styles, 14 SKUs
Special Page: https://www.owndays.com/jp/ja/news/stranger-things
Sales Locations: OWNDAYS stores in Japan (excluding outlet stores), Online Store
About Netflix Series Stranger Things
The Netflix series Stranger Things is a mystery adventure and coming-of-age story where geeky children, their families, and friends band together to confront the "threat from another world" called The Upside Down that suddenly appears in the small 1980s town of Hawkins. Since its release, the series has become a massive hit worldwide, influencing various entertainment and movements, and creating numerous cultural phenomena. In January 2026, the series finally concluded. Stranger Things Seasons 1-5 are now streaming exclusively worldwide on Netflix.
Work Page: https://www.netflix.com/jp/title/80057281
