Iwatani Corporation (Headquarters: Osaka/Tokyo, President: Hiroshi Majima, Capital: 35 billion yen) launches a new product in the ALALA household detergent brand series. The "Medicated PREMIUM ALALA Organic Foaming Hand Soap," which enhances hand-washing time with natural essential oil fragrances and moisturizing ingredients, goes on sale sequentially from January 26 at variety shops, specialty stores, Iwatani's official online shop "Iwatani i-collect," and the company's directly-operated shop "Iwatani Outdoor Shop BASE" nationwide.
Medicated PREMIUM ALALA Organic Foaming Hand Soap Product Page
https://www.iwatani.co.jp/jpn/consumer/products/bath/lineup/#premiumalala
Product Features
① 100% natural essential oils with a calming natural woody herb fragrance
② Moisturizes while sterilizing. Luxuriously formulated with plant-derived cleansing and moisturizing ingredients
③ Fine and elastic "rich foam" gently yet thoroughly removes dirt
④ Sustainable design that's kind to both people and the environment
Feature ① 100% Natural Essential Oils, Natural Woody Herb Fragrance
Without using any synthetic fragrances, the product blends only eight carefully selected natural essential oils. Refreshing citrus, herbs, and deep woody notes with hinoki base layer upon each other, transforming hand-washing time into a moment of tranquility.
Feature ② Moisturizes While Sterilizing - Luxuriously Formulated with Plant-Derived Cleansing and Moisturizing Ingredients
Like the conventional ALALA series, the cleansing ingredients are 100% derived from natural palm oil. The formulation contains antibacterial components (*) to maintain cleanliness while minimizing the burden on skin for a gentle washing experience. This product adds new moisturizing ingredients - shea butter (shea fat) and 10 types of herb extracts including organically certified rosemary extract - evolving into a formulation that further pursues hand moisture retention.
(*) Active ingredient: Isopropyl methylphenol
Feature ③ Fine and Elastic "Rich Foam" Gently Yet Thoroughly Removes Dirt
By adopting a pump also used in facial cleansers, the product creates finer and creamier foam (*). The elastic rich foam gently envelops hands, removing dirt thoroughly while reducing friction damage.
▲ Foam image
(*) Compared to the company's "ALALA Medicated Foaming Hand Soap"
Feature ④ Sustainable Design Kind to Both People and the Environment
The ALALA series has obtained RSPO certification, which aims to prevent deforestation and improve producers' working conditions, supporting sustainable palm oil production. The packaging uses palm shell pulp - made from waste materials after palm oil extraction - contributing to forest resource conservation. Combining environmental consideration with the material's unique premium texture, it's perfect both as a personal reward and as a gift.
▲ Bottle and package design
About the ALALA Series
Under the theme "Washing, good for people. Washing, good for nature. 'Ara-ra (Wash-good),'" ALALA has been particular about plant-derived cleansing ingredients. Launched in 1977 as a household detergent series using natural palm oil as the raw material. The natural palm oil-derived ingredients with excellent biodegradability reduce the burden on skin, making it gentle to both the environment and people.
▲ ALALA series products
◇ Brand site URL: https://www.iwatani.co.jp/jpn/consumer/products/bath/
Product Specifications
| Item | Details |
|---|---|
| Product Name | Medicated PREMIUM ALALA Organic Foaming Hand Soap |
| Manufacturer's Suggested Retail Price | 1,980 yen (tax included) |
| Volume | 280mL ※ Approximately 620 uses |
| Country of Origin | Japan |
