A new lifestyle label, “hololive - holoSynQ” (ホロライブ ホロシンク), has been launched through a joint product planning effort by COVER Corporation (カバー株式会社) and the textile trading company MN Inter Fashion Co., Ltd. (MNインターファッション株式会社). A limited-time pop-up store will be held from Friday, November 6, 2026 to Thursday, January 14, 2027 at Kiddyland Omokado store “POP UP SHOP” (4F, Tokyu Plaza Omotesando “Omokado,” Shibuya), where original apparel goes on sale in advance.
COVER’s product planning team, which is well versed in virtual culture, has teamed up with MN Inter Fashion, which has extensive experience in apparel planning and production, to propose clothing that connects virtual culture with contemporary lifestyle fashion.
About the “hololive - holoSynQ” Label
“hololive - holoSynQ” is a unisex fashion label newly proposed by COVER, a company that has been at the forefront of virtual culture.
The culture nurtured online has been reworked as fashion that adds color to offline daily life. The label pursues silhouettes, fabric texture, and the essential value of clothing, offering polished designs meant to blend naturally into everyday wear for people from the youth-culture generation to adults.
- Official website: https://holosynq.hololivepro.com/
Planned Jointly by COVER and MN Inter Fashion
The products were planned through a collaboration between COVER’s product planning team and MN Inter Fashion, a textile trading company formed through the integration of the textile business of 日鉄物産 and 三井物産アイ・ファッション. COVER, which knows its talents and culture well, sketched out the world view and design direction, and MN Inter Fashion turned it into material selections and specifications based on the knowledge it has built through work with apparel brands.
MN Inter Fashion also handles production, managing everything from material procurement to sewing and quality control. This made it possible to achieve quality meant for long-term everyday wear, including heavyweight fabrics, 3D embroidery, and puff prints.
First Collection Themed on “FLOW GLOW”
The debut collection offers streetwear themed on “FLOW GLOW,” a music-artist VTuber group with street culture as its backbone.
The items are unisex, taking a casual street style and turning it into more personal, relaxed pieces for everyday use. The line starts with winter items, and new products will be added each season.
A pop-up store where visitors can experience the world and products of “hololive - holoSynQ” will be held at Kiddyland Omokado store “POP UP SHOP” (4F, Tokyu Plaza Omotesando “Omokado,” Shibuya) from Friday, November 6, 2026 to Thursday, January 14, 2027.
Original Items at the Pop-Up Store
TRACK JACKET
- Price: ¥22,000 (tax included)
- Color: BLACK
- Sizes: M, L
A relaxed-fit nylon jacket made of lightweight nylon with a firm feel. A large graphic embroidery in two colors, off-white and red, is placed on the back. The lining is mesh, and a drawcord at the hem lets wearers adjust the silhouette.
PULLOVER HOODIE
- Price: ¥13,200 (tax included)
- Color: DARK GREEN
- Sizes: M, L
A pullover hoodie made of thick cotton French terry. A graphic inspired by FLOW GLOW is rendered three-dimensionally in puff print on the chest. The deep dark green suits winter layered styles.
CUSTOM SWEATSHIRT
- Price: ¥11,000 (tax included)
- Colors: BLACK, WHITE
- Sizes: M, L
A customizable sweatshirt with hook-and-loop fasteners that let wearers freely swap patches (sold separately, 12 designs, ¥1,650 each, tax included). By combining patches of the members and the group logo, wearers can make a piece that is their own.
Pop-Up Store Details
- Dates: Friday, November 6, 2026 to Thursday, January 14, 2027
- Hours: 11:00 AM to 8:00 PM (follows the shopping facility’s hours; closes at 3:00 PM on the last day)
- Location: Kiddyland Omokado store “POP UP SHOP” (4F, Tokyu Plaza Omotesando “Omokado,” Shibuya) / 4-30-3 Jingumae, Shibuya-ku, Tokyo
- Payment: At the shared register inside Kiddyland
Novelty (Purchase Bonus)
During the pop-up store period, customers who purchase “hololive - holoSynQ” products receive an original shopping bag commemorating the brand’s debut, making its first appearance at the pop-up store.
- ¥5,500 (tax included) or more: 1 original shopping bag (size M)
- ¥11,000 (tax included) or more: 1 original shopping bag (size L)
Notes:
- Distribution at this pop-up store ends once stock runs out.
- Limited to one bag of each size per customer per transaction.
Photo Credit
- Art Director: Hiroki Hayashi
- Photographer: Tak Sugita
- Stylist: Erina Ohama
- Hair & Make: Narumi Tsukuba
- Models: Amiru (BARK IN STYLE), DAN (BARK IN STYLE)
- Project Manager: Yuka Mishima
