SEGA's beloved action puzzle game series Puyo Puyo is celebrating its 35th anniversary through an ongoing "Dai-Rensa!" (Big Chain!) project, and two major new collaborations have been revealed. A tie-up with the TV anime Tokyo Revengers and a hometown partnership with Hiroshima Prefecture are set to bring more excitement to the anniversary celebrations.
More anniversary projects are expected to be announced going forward. The 35th anniversary special website is available at https://puyo.sega.jp/35th/
#14 Rensa: Tokyo Revengers Collaboration
A collaboration between the TV anime Tokyo Revengers and Puyo Puyo is set to launch on Friday, May 15, 2026. Collab merchandise including can badges and large acrylic stands will be available at THE Character SHOP on the 6th floor of Shinjuku Marui Annex.
#15 Rensa: "Puyo to Hiroshima" Collaboration
Puyo Puyo was born in Hiroshima Prefecture in 1991, and it is now returning to its roots with a wide range of collaborative projects across the prefecture. Five new "Hiroshima Puyos" have been specially illustrated for the occasion, each inspired by famous local products and symbols of Hiroshima.
Plans include a special booth at the "2026 Hiroshima Flower Festival," a collab room at The Royal Park Hotel Hiroshima Riverside, and a variety of collab products including a "Kure Naval Curry" tie-up.
Hiroshima Puyos:
A dedicated "Puyo to Hiroshima" special page is available at https://puyo.sega.jp/collabo_hiroshima
(1) Special Booth at the "2026 Hiroshima Flower Festival"
A special "Puyo to Hiroshima Park" booth will be featured at the "2026 Hiroshima Flower Festival," held from Sunday, May 3 to Tuesday, May 5, 2026. Now in its 49th edition and known as "a festival of peace flowers connecting Hiroshima and the world," the event will include a "Puyo Puyo Garbage Pick-Up Rally," a "Puyo Puyo Jumbo Yoyo Fishing" game, sales of 35th anniversary merchandise, and photo spots.
Collab Activity 1: "Puyo Puyo Garbage Pick-Up Rally"
Join in picking up trash to complete a giant Puyo together! The first 500 participants each day will receive an original wet tissue featuring the "Hiroshima Puyo" and Flower Festival collaboration design.
Collab Activity 2: "Puyo Puyo Jumbo Yoyo Fishing"
Try fishing for a jumbo Puyo balloon measuring over 40 cm in diameter, available in four colors with adorable Puyo eyes.
(2) Puyo Puyo Booth at the "8th Kure Local Character Festival"
The "8th Kure Local Character Festival" takes place in Kure City, Hiroshima Prefecture on Saturday, May 16 and Sunday, May 17, 2026. The festival brings together over 60 characters from across Japan, and a Puyo Puyo merchandise booth and photo booth will be set up at the venue.
(3) Puyo Puyo Collab Room at The Royal Park Hotel Hiroshima Riverside
A Puyo Puyo collaboration room is coming to The Royal Park Hotel Hiroshima Riverside, where characters from the series will greet guests throughout the room. A special collaboration stay plan with exclusive guest-only novelty items is currently accepting reservations — details are available on the hotel's official website.
(4) "Kure Naval Curry" × Puyo Puyo Sticker Rally
A collaboration with "Kure Naval Curry," the local specialty of Kure City, is now underway. Explore Kure, eat at participating restaurants, and collect stickers to earn exclusive Puyo Puyo-designed goods.
Event Name: "Kure Naval Curry" × Puyo Puyo Sticker Rally
Period: Wednesday, April 1, 2026 to Wednesday, March 31, 2027
Sticker Rally Rewards:
- 2 stickers: Can badge (Puyo Puyo collab design)
- 5 stickers: Acrylic keychain (Puyo Puyo collab design)
- 15 stickers: T-shirt (Puyo Puyo collab design)
Those who complete all stores will also receive a Cup & Saucer with teaspoon as a bonus gift.
(5) Collab Products
A variety of products combining Puyo Puyo with Hiroshima-associated brands have been created.
"Kure Naval Curry" × Puyo Puyo Collab Curry
A limited collab package curry featuring Kure City's PR character "Kure-shi" and "Carbuncle." This beef curry is slow-cooked with chicken and vegetable bouillon, with hijiki seaweed, black sesame, and soybeans added for depth.
Price: ¥850 (tax included)
Available at: https://kure-kaijicurry.com/?page_id=3487
"Yamato Ramune" × Puyo Puyo Collaboration
A collab with Nakamoto Honten's "Yamato Ramune," a storied lemonade cherished by naval crew aboard the battleship Yamato. The brand, celebrating its 100th founding anniversary, features a limited Puyo Puyo collab design.
New Fish Cake: "Puyo Kama"
A new fish cake product called "Puyo Kama" combines fun visuals with great taste. It features a soft, springy texture and gentle flavor, with the cute eye pattern printed using "flavonoids," a natural pigment found in vegetables and fruits.
"Puyo Puyo Manju" 35th Anniversary Package
The existing "Puyo Puyo Manju" returns with a special 35th anniversary key visual package. One of six 35th anniversary theme art stickers is included at random.
Available at Heian-do Umetsubo Hiroshima Station Building ekie store in Hiroshima Prefecture. Official site: https://www.umetsubo.com/
The Puyo Puyo series has been enjoyed worldwide for over 30 years since the original game launched in 1991. Starting on MSX2 and Famicom Disk System, and later on arcade and Mega Drive, it became a massive hit with its simple matching gameplay, charming characters, and pioneering head-to-head battle format. Today the series is available across home consoles, PC, and smartphones, and is also a JESU (Japan eSports Union)-certified title with professional eSports competition.
Puyo Puyo portal: https://puyo.sega.jp/portal/index.html
