A new shop is combining merchandise sales with large-scale LED video for a "STORE × LBE" experience: ULTRA STORE. Anniversary and limited goods from 35th- and 30th-anniversary titles are part of the lineup, and a free digital stamp rally lets participants receive prizes including admission tickets to Tokyo Joypolis.
A "STORE × LBE" Experience — Turning Shopping Into Location-Based Entertainment
ULTRA STORE (official site: https://ultrastore.jp/) lines up more than 500 items across five popular game, anime, and music titles, including goods marking 35th and 30th anniversaries. Inside, large-format LED screens play footage from each title alongside original video content themed around "THE MOON," produced by enigma's Shuhei Matsuyama, delivering a "STORE × LBE" experience. An "Odaiba Digital Stamp Rally" runs alongside it, giving participants who complete the stamps prizes including admission tickets to Tokyo Joypolis, which marks its 30th anniversary this year.
About ULTRA STORE
ULTRA PLANET Inc. (URL: https://ultraplanet.co.jp/), working with CA Sega Joypolis Co., Ltd. and LED TOKYO Inc., and in cooperation with SEGA Corporation, ATLUS, King Record Co., Ltd., and Pony Canyon Inc., is opening ULTRA STORE (official site: https://ultrastore.jp/) for a limited time from Friday, September 4 to Wednesday, September 23, 2026, at LED DAIBA STUDIO (operated by LED TOKYO Inc.) on the 3rd floor of DECKS Tokyo Beach.
Built around the concept of "STORE × LBE," ULTRA STORE blends IP merchandise sales with large-LED spatial staging for a new style of shop. Rather than simply a place to buy goods, it extends the shopping experience into location-based entertainment (LBE) — a place to experience the worlds of IP and video in a real setting.
Dates: September 4 (Friday) to September 23 (Wednesday, holiday)
Location: DECKS Tokyo Beach, 3rd floor, "LED DAIBA STUDIO" (free admission)
5 Popular Game, Anime, and Music Titles, With Over 500 Items
The shop lines up more than 500 items across five titles: Sonic the Hedgehog (35th anniversary), Puyo Puyo (35th anniversary), the Persona series (30th anniversary), the TV anime Tokyo Revengers, and Hypnosis Mic -Division Rap Battle-. Sonic the Hedgehog and Puyo Puyo are represented with 35th-anniversary merchandise, while the Persona series carries 30th-anniversary goods.
(Official site: https://ultrastore.jp/)
Sonic the Hedgehog (35th anniversary)
©SEGA
Puyo Puyo (35th anniversary)
©SEGA
Persona series (30th anniversary)
©ATLUS. ©SEGA.
TV Anime Tokyo Revengers
©Ken Wakui/Kodansha/"Tokyo Revengers" Production Committee
Hypnosis Mic -Division Rap Battle-
©King Record Co., Ltd. All rights reserved.
Immersive Video on Large-Format LED
The in-store large-LED screens play footage from each title alongside original video content themed around "THE MOON." The visuals for "THE MOON" were produced by enigma's Shuhei Matsuyama. Combining merchandise sales with large-LED video and spatial staging creates an immersive shopping experience unique to "LBE × STORE." (https://ultrastore.jp/)
Title: THE MOON
Concept: A new kind of moon-viewing, rendered through technology. A new digital artwork blending the traditional culture of moon-viewing with the latest in video expression, inviting viewers into stargazing with the immersive feel of exploring the galaxy aboard a spaceship.
Shuhei Matsuyama (enigma)
Sonic the Hedgehog (35th anniversary) ©SEGA
Puyo Puyo (35th anniversary) ©SEGA
Persona series (30th anniversary) ©ATLUS. ©SEGA.
TV anime Tokyo Revengers ©Ken Wakui/Kodansha/"Tokyo Revengers" Production Committee
ARTE Art Festival
Tokyo Joypolis's 30th Anniversary × the Odaiba Digital Stamp Rally
Tokyo Joypolis marks its 30th anniversary in 2026, having first opened on July 12, 1996. As one of Japan's largest indoor theme parks, it offers more than 20 attractions and shows under a "DigitaReal" concept that fuses "digital" and "real." From July 2026 through June 2027, designated its "30th Anniversary Year," it is rolling out new attractions and commemorative programs — including a new park within DECKS Tokyo Beach, "JOYPOLIS SPORTS X," which opened on July 10, 2026, as the year's flagship project.
About the Odaiba Digital Stamp Rally
Scanning the QR codes on posters at designated spots with a smartphone and collecting stamps at three locations makes participants eligible for a gift at ULTRA STORE (DECKS Tokyo Beach, 3rd floor, LED DAIBA STUDIO). Dates: September 4 (Friday) to September 23 (Wednesday, holiday)
Image for illustration purposes
Step 1: Scan the QR code at each spot to start
Step 2: Tour Odaiba and collect digital stamps from three locations
Step 3: Receive the gift at ULTRA STORE
Prize: Participants who complete the stamps receive prizes including admission tickets to Tokyo Joypolis, which marks its 30th anniversary this year.
About Tokyo Joypolis
Tokyo Joypolis marks its 30th anniversary in 2026, having first opened on July 12, 1996. As one of Japan's largest indoor theme parks, it offers more than 20 attractions and shows under a "DigitaReal" concept that fuses "digital" and "real."
From July 2026 through June 2027, designated its "30th Anniversary Year," it is rolling out new attractions and commemorative programs — including a new park within DECKS Tokyo Beach, "JOYPOLIS SPORTS X," which opened on July 10, 2026, as the year's flagship project.
Event Overview
Name: ULTRA STORE (official site: https://ultrastore.jp/)
Venue: DECKS Tokyo Beach, 3rd floor special venue (LED DAIBA STUDIO)
Dates: September 4 (Friday) to September 23 (Wednesday, holiday), 2026
Hours: 11:00 AM to 8:00 PM (weekdays) / 11:00 AM to 9:00 PM (weekends and holidays); closes at 10:00 PM on days with a drone show
Admission: Free (merchandise sold separately; the digital stamp rally is free to join)
Titles featured: Sonic the Hedgehog (35th anniversary) / Puyo Puyo (35th anniversary) / Persona series (30th anniversary) / TV anime Tokyo Revengers / Hypnosis Mic -Division Rap Battle-
Organizer: ULTRA PLANET Inc.
Partners: CA Sega Joypolis Co., Ltd. / LED TOKYO Inc.
Cooperation: SEGA Corporation / ATLUS / King Record Co., Ltd. / Pony Canyon Inc.
