Yushin Brewed Sake Co., Ltd. (Ayauta District, Kagawa Prefecture; President: Takahito Tokuyama) announces the launch of two advanced wrinkle improvement serums on February 13th (Friday). The new products, RAIZ repair Concentration D+ and W+, feature the company's proprietary fermentation-derived wrinkle improvement active ingredient Rice Power® No.11+ combined with two types of Rice Power extracts in a high-concentration dual formulation.
Background of the "Concentration" Renewal
Marking its 170th anniversary, Yushin Brewed Sake returned to its roots with renewed determination to communicate the infinite possibilities of beauty through fermentation more widely and powerfully. The company refreshed the tagline of its premium aging care brand "RAIZ repair" to "Synergy of Fermented Beauty Begins."
The diverse "fermentation complex ingredients" born from various fermentation combinations work broadly on the skin's complex network, enhancing beauty from its foundation—this "fermentation synergy" is now clearly emphasized.
Evolution of "Concentration"
As a symbol of this commitment, Yushin Brewed Sake has upgraded its advanced serum "RAIZ repair Concentration D/W," embodying the pinnacle of its fermentation research, for the first time in 13 years. The conventional active ingredient Rice Power No.11 has been upgraded to the fermentation-derived wrinkle improvement active ingredient Rice Power® No.11+, creating the company's first full-face wrinkle improvement high-performance serum, RAIZ repair Concentration D+ and W+.
This evolution enhances the company's exclusive high-concentration dual Rice Power formulation, which combines an active ingredient with another Rice Power extract. Based on Rice Power® No.11+, which is recognized as having dual improvement effects for "wrinkle improvement" and "skin moisture retention ability improvement"—the only such recognition in Japan—two serums have been completed, allowing selection based on individual concerns.
Features of RAIZ repair Concentration D+/W+
・High-concentration formulation of Rice Power® No.11+, Japan's first and only dual improvement active ingredient, simultaneously addresses two major aging concerns: wrinkles and dryness.
Many people struggle with "wrinkles" and "declining moisture retention ability." Rice Power® No.11+ is the only ingredient in Japan that can "simultaneously improve" both concerns. Moreover, Rice Power® No.11+'s wrinkle improvement approach is Japan's first, employing a "thorough approach" that simultaneously acts on all three layers where wrinkle causes lurk—the epidermis, dermis, and the basement membrane connecting them—achieving comprehensive wrinkle improvement.
Rice Power® No.11+, which demonstrates greater effectiveness at higher concentrations, has been formulated at high concentration with superior penetration, possible only from its developers.
・"Fermentation Synergy × Fermentation Synergy" through high-concentration dual Rice Power formulation reaches new heights.
In addition to Rice Power® No.11+, another Rice Power extract (Rice Power No.7 or No.23) with excellent additional concern-addressing capabilities is also formulated at high concentration.
The high-concentration dual Rice Power formulation, which stably combines fermentation complex ingredients created by nature's power at high concentrations, represents ultimate technology possible only from the developers. This creates a new dimension of "fermentation synergy" where two fermentation complex ingredients intertwine.
RAIZ repair Concentration D+
The pinnacle of firmness and radiance delivered by fermentation synergy.
[Quasi-drug] 30mL ¥15,400 (tax included) Active ingredient: Rice Power® No.11+ Product name: Repair CD+
Yushin Brewed Sake's first full-face wrinkle improvement high-performance serum simultaneously improves wrinkles and dryness while also addressing firmness and radiance. The fermentation-derived active ingredient Rice Power® No.11+ and Rice Power No.7, which addresses dryness, are formulated together at high concentration. This achieves multifaceted skin improvement that goes beyond wrinkle improvement alone.
Rice Power® No.11+ is a fermentation-derived active ingredient recognized in Japan as having dual improvement effects for "wrinkle improvement" and "improvement of skin moisture retention ability." It improves wrinkles through Japan's first mechanism that approaches all three layers—epidermis, dermis, and basement membrane—where wrinkle causes lie. It also enhances the skin's natural moisture retention ability, leading to skin with lasting firmness and elasticity.
Furthermore, in addition to the fermentation complex ingredient Rice Power® No.11+, the supporting ingredient Rice Power No.7 (which balances oil-deficient skin) is also included. For skin troubled by stubborn dryness, looseness, and dullness, it delivers speedy yet powerful results, achieving moisture-filled radiance and bouncy firmness. Experience the high-concentration dual Rice Power formulation, unique to the developers, which is instantly absorbed into freshly cleansed skin.
RAIZ repair Concentration W+
Pure, transparent clarity achieved through fermentation synergy.
[Quasi-drug] 30mL ¥15,400 (tax included) Active ingredient: Rice Power® No.11+ Product name: Repair CW+
Yushin Brewed Sake's first full-face wrinkle improvement high-performance serum simultaneously improves wrinkles and dryness while also enhancing transparency. The fermentation-derived active ingredient Rice Power® No.11+ and Rice Power No.23, which addresses transparency, are formulated together at high concentration. This achieves multifaceted skin improvement that goes beyond wrinkle improvement alone.
Rice Power® No.11+ is a fermentation-derived active ingredient recognized in Japan as having dual improvement effects for "wrinkle improvement" and "improvement of skin moisture retention ability." It improves wrinkles through Japan's first mechanism that approaches all three layers—epidermis, dermis, and basement membrane—where wrinkle causes lie. It also enhances the skin's natural moisture retention ability, leading to skin with lasting firmness and elasticity.
Furthermore, in addition to the fermentation complex ingredient Rice Power® No.11+, the supporting ingredient Rice Power No.23 (which protects and balances skin) is included. It delivers speedy yet powerful results for declining texture and transparency, achieving smooth, luminous skin. Experience the high-concentration dual Rice Power formulation, unique to the developers, which is instantly absorbed into freshly cleansed skin.
How to use: After cleansing, apply 2–3 pumps to skin, spreading thoroughly. Follow with your regular skincare routine.
Purchase options:
Official website: https://www.ricepowershop.jp/products/skincare/raizrepair/
Phone: Yushin Brewed Sake Customer Service Center 0120-73-4141
Stores: Nihonbashi Mitsukoshi Main Store, 5th Floor Rice Power Corner
Takamatsu Mitsukoshi, 1st Floor Rice Power Corner
About the Brand
"RAIZ repair" is Yushin Brewed Sake's premium high-performance skincare brand, launched in 2011 to embody the company's ideal level of aging care. In addition to the renewed advanced concentrated serum, the lineup includes lotions, essences, and creams.
Fermentation synergy harboring unknown power addresses aging skin concerns, leading to previously unknown beauty. To convey this vision, the company refreshed its tagline this year to "Synergy of Fermented Beauty Begins."
Official website: http://www.ricepowershop.jp/products/skincare/raizrepair/
The Vision Behind "Synergy of Fermented Beauty Begins"
Since its founding in 1854, Yushin Brewed Sake has earnestly engaged with fermentation through sake brewing.
Through skincare research, the company realized that "fermentation complex ingredients" have the potential to address skin care from multiple angles, as "all" their components resonate together to work on the skin—achieving comprehensive care that single ingredients cannot accomplish. If highly refined fermentation complex ingredients could approach "the skin's mechanisms" where diverse factors intertwine in complex ways from all directions...
In 1974, stepping beyond sake brewing fermentation, the company began new fermentation research to harness rice's potential for human health. Based on traditional brewer techniques while systematically reconstructing fermentation from scratch—an unprecedented challenge—the unique ingredient "Rice Power Extract" was born.
What makes Rice Power Extract unique is that it's created not by chance but by defining "desired effects" in advance. It's the result of technical prowess in meticulously designing optimal fermentation methods by combining multiple microorganisms and varying fermentation conditions. Rice Power Extract born this way is a fermentation complex ingredient that may contain not only scientifically detectable components but also unknown components beyond scientific reach.
Renewing its determination as a fermentation pioneer upon its 170th anniversary, Yushin Brewed Sake named this action—where diverse components within fermentation complex ingredients resonate with each other to draw out the skin's inherent beauty—"fermentation synergy."
The exceptional component of "fermentation synergy" is Rice Power No.11, Japan's first and only active ingredient with the approved effect of "improving skin moisture retention ability." The fermentation complex ingredient, which cannot be fully elucidated by science, achieved the unprecedented feat of official recognition for this historic effect.
This power is fully incorporated into "RAIZ repair," Yushin Brewed Sake's premium aging care brand. Through fundamental aging care with Rice Power No.11, it leads to skin where concerns don't arise in the first place. It nurtures the skin's inherent power, achieving comprehensive beauty including radiance, firmness, and transparency.
The new tagline "Synergy of Fermented Beauty Begins" embodies the renewed determination: to elevate aging care to a new dimension through the unknown comprehensive power that only fermentation—which only Yushin Brewed Sake can achieve—can produce.
About Yushin Brewed Sake Co., Ltd.
Founded in 1854 in Kagawa Prefecture, Yushin Brewed Sake began fermentation research in 1974 to harness rice's potential for human health, building on fermentation techniques cultivated through sake brewing. From this research, the unique ingredient "Rice Power Extract" was born through the fusion of science and fermentation.
Currently, 14 types including quasi-drug active ingredients have been commercialized and developed into various products including cosmetics and inner care through OEM and proprietary brands.
Under the corporate slogan "Fermentation Goes Beyond Science," the company continues research to pass on fermentation's unknown yet proven effective power to future generations.
Manufacturing and Product Inquiries:
Yushin Brewed Sake Co., Ltd.
2088-1 Ono, Ayagawa-cho, Ayauta-gun, Kagawa Prefecture
Yushin Brewed Sake Customer Service Center: 0120-73-4141
(Hours: Monday–Friday 9:00 AM–7:00 PM, Saturday 9:00 AM–6:00 PM; Closed Sundays, holidays, year-end/New Year, and summer vacation)
http://www.ricepowershop.jp
