A collaboration between Kanro's popular heart-shaped gummy candy Pure Gummy and San-X's beloved character Rilakkuma is now underway. Featuring Rilakkuma and friends savoring the sweet-and-sour flavors of Pure Gummy, a range of plush toys and accessories will go on sale at Loft stores nationwide and the San-X Net Shop.
A Collaboration Between Two Long-Loved Favorites
Pure Gummy, first released in 2002, is a heart-shaped gummy coated with a tart sour powder that draws out a fruity sweetness — a candy enjoyed by fans of all ages for over 20 years. Rilakkuma, introduced in 2003, is a nationally beloved character known for its easygoing charm and relatable everyday world. This collaboration brings together two icons that have each earned lasting affection over more than two decades. The resulting collection features Rilakkuma, Korilakkuma, and Kiiroitori enjoying Pure Gummy in a fruity, refreshing color palette designed to bring a little joy and sparkle to daily life.
Where to Buy
Loft
Release Date: Saturday, May 16, 2026
Store list: https://www.loft.co.jp/pages/rilakkuma2605shop/
Note: Not all Loft locations carry the products. Availability may vary by store, and some locations may have a later release date. Items may also sell out. For inquiries, contact individual store locations directly.
San-X Net Shop
Release Date: Monday, May 18, 2026, at 10:00 AM
Shop URL: https://shop.san-x.co.jp
Product Lineup
Plush Toy — Rilakkuma & Korilakkuma (¥3,960 each, tax included)
Plush Toy — Kiiroitori (¥3,740, tax included)
Hanging Plush Toys (¥3,080 each, tax included)
Block Memo Pads (¥715 each, tax included)
Clear Folder Set (¥880, tax included) — A4 size, 2-sheet set / Mini Towels (¥880 each, tax included)
Drawstring Pouches (¥880 each, tax included)
Acrylic Keychains (¥935 each, tax included)
Hair Clips (¥880 each, tax included)
Clear Heart Window Pouch (¥2,640, tax included)
Tote Bag (¥3,520, tax included)
