Sammy Corporation's first permanent VR world, "Sammy World," is set to open in VRChat on July 1, 2026 (Wednesday). The world was planned, produced, and developed by HIKKY — the company behind the world's largest metaverse event, Virtual Market (Vket). Details on how to visit will be announced via the Sammy official X and Virtual Market official X once the world goes live.
Background and Purpose Behind Sammy's First Permanent VR Space
"Sammy World" was created out of Sammy's desire to reach not only existing fans but also those who have never experienced pachinko or pachislot machines — introducing them to the appeal of those games through immersive VR content. The aim is to let people casually explore the world of gaming machines at home before ever visiting a venue.
HIKKY has organized Virtual Market since 2018, and past editions have featured Sammy's booths to great popular reception. Those well-received exhibits are now being revived in "Sammy World," built on HIKKY's years of VR space development expertise and launched as a permanent world within the immersive social platform VRChat.
Main Highlights and Experiences in "Sammy World"
A Tokyo Revengers Area Arrives for a Limited Time
A limited-time area themed around the new pachinko machine "e Tokyo Revengers Holy Night Showdown Edition" — scheduled for introduction from July 6 — is making its debut. The main stage recreates the church from the original story, where visitors can step their avatars into iconic scenes from the series and take commemorative photos. The experience also includes a playable VR attraction called "Virtual Pachinko e Tokyo Revengers Holy Night Showdown Edition 大寿バトルチャレンジ," which faithfully recreates the machine's real presentation effects, including anticipatory sounds and light displays.
Play, Earn Points, and Claim Exclusive Limited Items
Earn Points Through Play
Two fan favorites from past Virtual Market exhibitions are making a comeback: the "Pachislot Shooting Game" set in the world of DISC UP, and the "Giant Pachinko" featuring Twin Angel characters. Players earn points by engaging with each experience.
Redeem Points for Exclusive Items
Points earned through play can be exchanged at the "Prize Exchange Center" for 3D models such as "Mini Eirian" and "DISC UP Cap" — items that bring the Sammy World universe to life. Exchanging points for "Capsule Coins" also unlocks access to the massive "Jumbo Capsule" at the center of the world, where prizes include 3D can badges of Tokyo Revengers characters, with rare character badges also in the mix.
An Exciting Feature Powered by the Creator Economy
Using VRChat's creator economy features, visitor support (tipping) triggers a special transformation: the in-world "Eirian" character turns into a rainbow-trophy version — a presentation style instantly recognizable to Sammy fans. The feature offers a new kind of fan connection unique to the metaverse.
Sammy to Exhibit at Virtual Market 2026 Summer
Sammy has confirmed its participation in Virtual Market 2026 Summer, the world's largest metaverse event, kicking off in VRChat on July 11 (Saturday). A portal placed within the Virtual Market venue will provide direct access to Sammy World, channeling event foot traffic into the permanent space to sustain and grow fan engagement beyond the event period.
