San-X Co., Ltd. (headquartered in Chiyoda-ku, Tokyo) will release "San-X Universe Zutto Issho Stickers" (サンエックスユニバース ずっといっしょシール), a new series of stickers designed with San-X characters, at stores and online shops across Japan from around December 2026.
The series was created as a new standard line following the popularity of the "Zutto Issho Plush Toys" (ずっといっしょぬいぐるみ), chain-attached plush toys of San-X characters that went on sale in 2025. The plush toys passed 200,000 units in cumulative sales in about one year after launch, and they were put back on sale in response to a reception that exceeded initial expectations.
The new stickers come in a lineup of 30 distinctive characters, including Rilakkuma (リラックマ), Tarepanda (たれぱんだ), and Sumikko Gurashi (すみっコぐらし). Besides collecting them, the stickers can be enjoyed in a variety of ways, such as sticking them in a sticker album to trade with others or filing them in their original backing cards.
About the "Zutto Issho Stickers"
The "Zutto Issho Stickers" are a standard sticker series meant to create opportunities for new encounters and reunions with characters you want to be "zutto issho" (always together) with.
Themed on San-X's purpose, "Zutto Issho ni" (ずっといっしょに), the items let fans enjoy San-X characters up close.
Examples from the "Zutto Issho Plush Toys" (ずっといっしょぬいぐるみ)
About "San-X Universe"
"San-X Universe" is a new design in which San-X characters who once lived in their own separate worlds are brought together across worlds by the magic of the San-X fairy. Nostalgia and freshness blend together, and the lineup ranges from long-loved characters to new friends, all aiming to stay close to fans and bring moments that make them smile.
Three Points of the "Zutto Issho Stickers"
- Strong presence: extra-large pieces measuring 3 to 5 cm make an eye-catching design.
- Special backing card: the backing card features sparkling gold foil stamping for an extra-special feel.
- Fun on the back: the back is packed with fun information such as character introductions and stories.
The stickers can be stuck in a sticker album for trading, or filed as-is in their backing cards as a collection.
Sales Information
Ahead of the on-sale date around December at stores and online shops across Japan, a POP-UP SHOP offering items featuring San-X characters, including the "Zutto Issho Stickers," is also planned for around late November. Details will be announced later. The timing may change.
- Product Name: Zutto Issho Stickers (ずっといっしょシール)
- Price: 440 yen each (tax included)
- Release Date: From around December 2026
- Where to Buy: Stores and online shops across Japan
Product Lineup
The 30 characters in the lineup are shown below, listed from left to right in each image.
Pinny-Mu (ピニームー), Kaijyu Paradise (かいじゅうパラダイス), Mixed Cats (ミックスドキャッツ), Tarepanda (たれぱんだ), ぶるぶるどっぐ
Kogepan (こげぱん), モモパンダ, にゃんにゃんにゃんこ, アフロ犬, あまぐりちゃん
Twin Rabbit Angels (ツインラビットエンジェル), みかんぼうや, なごみまくり, Rilakkuma (リラックマ), Monokuro Boo (モノクロブー)
Mamegoma (まめゴマ), 次の日ケロリ, 靴下にゃんこ, かものはしかも。, いいわけん
Sentimental Circus (センチメンタルサーカス), Sumikko Gurashi (すみっコぐらし), しらす隊, じんべえさん, ころころコロニャ
ぽかんとたん, Sugarcocomuu (シュガーココムー), いしよわちゃん, うそ探偵トマント, まいにちはむちま
Notes:
- Some stores may not carry the items or may start sales at a different time.
- Quantities are limited, so items may sell out.
- Release dates, designs, and specifications may change or be canceled without notice.
- The images show photo-shoot samples and may differ from the actual products.
- Online shops may differ from physical stores in available products, shipping fees, and purchase conditions.
