SANDQVIST TOKYO
Sandqvist, a bag brand founded in Stockholm, Sweden, has begun its full-scale expansion into Japan in 2026. To mark the occasion, the brand is hosting "SANDQVIST TOKYO" — a launch party and pop-up store — at THE A.I.R BUILDING in Nihonbashi, Tokyo.
The event runs for two days on April 28 (Tuesday) and April 29 (Wednesday, a national holiday), with the entire venue transformed to reflect the Sandqvist world and showcase its latest collection.
Brand Story: Bags That Bridge City and Nature
Sandqvist was founded in 2004 by three childhood friends — Anton, Daniel, and Sebastian. Their goal was to create a bag that felt equally at home in an urban office and on a weekend walk through the forest. Starting out making bags in a garage, that founding spirit continues to define the brand today.
The design philosophy centers on "Scandinavian clarity" — functional yet simple and minimal, shaped by the natural landscapes of Northern Europe.
Committed to durability and timeless design, the brand actively incorporates sustainable materials, including 100% recycled nylon in its GRID series, organic cotton, and recycled polyester derived from plastic bottles.
Key Product Lines
ICON: The brand's signature series, embodying the philosophy of combining functionality and beauty.
STREAM: A waterproof collection developed for everyday commuting and travel.
CURVE: Defined by soft, curved lines, this vegan collection is made with recycled materials.
Event Details: SANDQVIST TOKYO
The venue is THE A.I.R BUILDING (Artist In Residence) in Nihonbashi — a concept building inspired by the story of 'Gilles', a New York-born jazz musician said to have taken up residence there in the 1970s. The building is designed around the idea of artists "hacking" the entire space, with each floor offering a distinct environment for creative expression.
Sandqvist will take over THE A.I.R BUILDING for the two days, filling the space with its items and brand world. On the first day, a DJ will provide live music throughout the evening. Co-founder Daniel Sandqvist will also be on-site at both events to speak about the brand.
Bags displayed at the event will be available to purchase at special event pricing.
April 28 (Tuesday) — SANDQVIST LAUNCH PARTY: 6:00 PM–9:00 PM
- Exhibition and sale (special 2-day event pricing)
- Novelty gifts
- Light food and drinks (drinks and hot dogs planned)
- ROOFTOP: Light food and bonfire
- STUDIO (3F): Exhibition
- LOUNGE (2F): Exhibition / DJ LIVE / Daniel Sandqvist Talk (7:00 PM)
April 29 (Wednesday) — SANDQVIST POP-UP STORE: 11:00 AM–4:00 PM
- Exhibition and sale (special 2-day event pricing)
- Novelty gifts
- STUDIO (3F): Exhibition
- LOUNGE (2F): Exhibition / Daniel Sandqvist Talk (1:00 PM)
Dates: April 28–29, 2026
Admission: Free
Venue: THE A.I.R BUILDING, Nihonbashi, Tokyo
Address: 3-2-8 Nihonbashi-Honcho, Chuo-ku, Tokyo
Access: 1-minute walk from Shin-Nihonbashi Station (JR Sobu Rapid Line) / 3-minute walk from Mitsukoshi-mae Station (Tokyo Metro Ginza Line)
Website: https://theairbuilding.com/
