Sanrio has opened a new YouTube channel for preschoolers and their families called "Sanrio Kids - Cartoons & Kids Songs," launched on September 15, 2026.
The channel features original 3D animated content starring Sanrio characters including Hello Kitty, Cinnamoroll, and Pompompurin, presented in both Japanese and English. Through songs, play, and everyday moments familiar to young children, the content is designed to introduce ideas like kindness, curiosity, and communication in a fun way, supporting children's emotional growth while creating positive shared experiences for parents and kids. Drawing on Sanrio's long history of products and services for children, the channel aims to offer content that parents can feel comfortable letting their kids watch.
Guided by its vision of "One World, Connecting Smiles" — bringing a smile to as many people as possible and spreading a circle of happiness around the world — Sanrio is focused on creating opportunities for children to "learn through fun," drawing on its expertise in engaging young audiences. Against the backdrop of a growing global market for kids' video content, the channel is positioned as a global content platform to build new connections between children around the world and Sanrio characters, and to nurture future generations of fans.
YouTube: https://www.youtube.com/@SanrioKids
Three original series featuring Hello Kitty, Cinnamoroll, and more, told through songs, play, and stories
The channel features Sanrio characters including Hello Kitty, Cinnamoroll, Pompompurin, Kerokerokeroppi, Little Twin Stars, and My Melody, across three original series that let children learn and have fun alongside the characters through songs, play, and stories. Each episode runs about two minutes, tailored to children's interests and curiosity.
"Sing Along With Sanrio Friends"
A music series where kids can sing and move along with the characters through Japanese and English nursery rhymes and original songs.
"Let's Go, Sanrio Friends!"
A visual series that nurtures children's intuitive understanding through the characters' expressive faces and movements, letting kids enjoy four themes — moving, playing, learning, and settling down — through nonverbal communication.
"Cinnamoroll's Best Day"
A story series centered on Cinnamoroll that depicts everyday moments children experience, such as making up with a friend or feeling nervous before their first day of school.
A time for parents and children to share warmth and discovery together
Early childhood is an important time for children to deepen their understanding of themselves and others, and to learn how to relate to people, through many different experiences. Guided by its long-held corporate philosophy of "everyone getting along," Sanrio hopes the channel will give children a natural way to connect with others and develop empathy for those around them.
In the videos, familiar Sanrio characters appear in content that parents and children can enjoy together. The aim is for the "cute" and "fun" feelings that come from these characters and stories to spark family conversation and connection, and to bring warmth to communication between parents and children.
The channel also lets viewers switch a single animation between Japanese and English, giving children around the world an early, natural introduction to English through the world of Sanrio characters, while creating more opportunities for kids everywhere to share in the smiles.
Comment from Wataru Nakatsuka, Senior Managing Director
Since its founding in 1960, Sanrio has brought smiles to children and families around the world through its characters. In recent years, the company has also entered the education business, offering products such as the "Sanrio English Master" home English-learning materials for children ages 0 to 8.
As children's video viewing continues to grow worldwide, Sanrio is launching this global YouTube channel for kids to bring the kindness and connection at the heart of Sanrio to even more children. Drawing on years of experience creating products and services for children, the channel will offer content that families can enjoy together with confidence, featuring a rich cast of distinctive Sanrio characters.
Sanrio will continue to pursue new content experiences that support children's rich sensibilities and growth, working to spread a circle of smiles around the world as a global entertainment company.
Sanrio Kids [Official] Instagram account launched
Alongside the YouTube channel, Sanrio has also launched a Sanrio Kids [Official] Instagram account, which will share the latest updates for children ages 3 to 6 and their families.
Account name: Sanrio Kids [Official]
Link: https://www.instagram.com/sanrio_kids_official_jp
Channel overview
Channel name: "Sanrio Kids - Cartoons & Kids Songs"
Launch date: September 15, 2026
Languages: Japanese, English
YouTube: https://www.youtube.com/@SanrioKids
