Designer Yasuhiro Mihara Interview Also Published on Official Website
Sapporo Breweries Ltd., a group company of Sapporo Holdings Ltd., has announced the launch of "Black Label x General Scale. Collaboration Sneaker" at the EC shop "Sapporo Draft Beer Black Label THE SHOP" within the members-only site "CLUB Black Label." The limited-edition sneakers will be available for pre-order starting January 5, 2026, on a made-to-order basis.
The collaboration sneakers are designed by Yasuhiro Mihara, the designer of "Maison MIHARA YASUHIRO." Featuring an original design combining "Sapporo Draft Beer Black Label" and "General Scale.," the sneakers embody the "Adult Draft" communication theme of Sapporo Draft Beer Black Label. The design showcases a sophisticated black-based aesthetic with playful adult elements hidden throughout. The insole features an overlapping design of the Black Label and General Scale. logos, while other collaboration highlights include color schemes reminiscent of Black Label, star-shaped eyelets, and logo details on the heel.
Additionally, a special interview with Yasuhiro Mihara will be published on the CLUB Black Label website starting the same day.
Sapporo Draft Beer Black Label continues to evolve its unique brand identity and the quality of its draft beer, providing various touchpoints where adults can enjoy choosing beer that reflects their personal style and express their adult identity.
Product Overview
1. Product Name
Black Label x General Scale. Collaboration Sneaker
2. Pre-Order Period
January 5, 2026 (Monday) 1:00 PM to February 27, 2026 (Friday) 11:59 PM
※ As this is a made-to-order product, shipment and delivery are scheduled for late August 2026.
※ Product delivery may be delayed due to unavoidable circumstances.
※ Pre-orders may be closed before the end of the period if the maximum order quantity is reached.
3. Sales Website
https://theshop.c-kurolabel.jp/products/list?category_id=5
4. Special Website
https://theshop.c-kurolabel.jp/gs_mmy2026/
5. Price
31,900 yen (including shipping and tax)
6. Description
An original design collaboration between "Sapporo Draft Beer Black Label" and Maison MIHARA YASUHIRO's brand "General Scale." The insole features an overlapping design of the General Scale. and Black Label logos. Other collaboration highlights include color schemes reminiscent of Black Label, star-shaped eyelets, and logo details on the heel.
7. Product Lineup (2 Color Variations)
・Black Label x General Scale. Collaboration Sneaker BLACK×BLACK
・Black Label x General Scale. Collaboration Sneaker BLACK×WHITE
Reference Information
Maison MIHARA YASUHIRO
- 1996: Launched "MIHARAYASUHIRO"
- 1999: Presented menswear line at Tokyo Collection
- 2000: Released collaboration sneakers with PUMA by MIHARAYASUHIRO
- 2005: Made debut at Milan Collection with 2005-06 Autumn/Winter Collection
- 2007: Moved presentation venue to Paris Collection for 2007-08 Autumn/Winter Collection
- 2010: Presented first women's collection in Tokyo
- 2016: Moved presentation venue to London Collection for 2017 Spring/Summer Collection
- 2016-17: Changed brand name from "MIHARAYASUHIRO" to "Maison MIHARA YASUHIRO" for Autumn/Winter Collection
- 2018: Moved presentation venue to Paris Collection for 2019 Spring/Summer Collection
- 2021: Launched "General Scale." and "in・stru(men-tal)." Released collaboration collection with FILA (China). Started gallery space "#無責任画廊" alongside shop.
- 2022: Operated "Nihonbashi Anarchy Culture Center" for one year starting in September
Official Website: https://miharayasuhiro.jp/
General Scale.
Maison MIHARA YASUHIRO's line "General Scale." started in 2021, inspired by designer Yasuhiro Mihara's encounter with a pair of vintage combat boots at a military shop in Milan, Italy. While vintage shoes are often difficult to wear due to material deterioration, their decaying forms possess an art-like beauty. "General Scale." was born from the desire to create vintage shoes that can be worn for a long time. The sole named "PAST" carries the meaning of "reviving time by reproducing the beauty of time passed," faithfully recreating worn-down soles, deteriorated rubber from aging, and the appearance of well-worn shoes.
Yasuhiro Mihara
- 1972: Born in Nagasaki Prefecture, raised in Fukuoka
- 1996: Launched his own label "MIHARAYASUHIRO"
- 1999: Established SOSU Co., Ltd., the predecessor of the current company
- 2000: Started "PUMA by Miharayasuhiro" (continued until 2015)
- 2005: Made debut at Milan Collection
- 2007: Participated in Paris Collection, continuing to present
- 2016: Changed brand name from "MIHARAYASUHIRO" to "Maison MIHARA YASUHIRO"
- 2021: Launched "General Scale." and "in・stru(men-tal)."
Official SNS: https://www.instagram.com/miharayasuhiro_official/
Sapporo Draft Beer Black Label
- Brand Website: https://www.sapporobeer.jp/beer/
- Sapporo Draft Beer Black Label THE SHOP: https://theshop.c-kurolabel.jp/
