SEGA Marks 66th Anniversary with Three-Week X Giveaway Campaign Featuring Limited Goods and Games

SEGA CORPORATION's 66th founding anniversary falls on June 3, 2026. To mark the occasion, the company launched a giveaway campaign on its official X account running from May 14 to June 2, 2026. Spread across three weekly rounds, the campaign will see a total of 18 winners receive limited SEGA merchandise or the latest game software.

Campaign Overview

Period: May 14, 2026 (Thursday) to June 2, 2026 (Tuesday) 11:59 PM

How to enter (applies to all three rounds):

1. Follow the SEGA official X account
2. Repost the corresponding campaign entry post

Note: For Round 2, participants must select their preferred gaming platform and include that choice in a quote repost. Full entry requirements are provided in each round's entry post.

Round 1: NAGOYA Limited T-Shirt

Period: May 14, 2026 (Thursday) to May 19, 2026 (Tuesday) 11:59 PM

Prize: "SEGA Logo" NAGOYA Limited T-Shirt (white and black, both in size L) — 3 winners per color, 6 winners total

The first round ties in with the "SEGA -POP UP SHOP in Nagoya PARCO" event, which ran through May 17. Six lucky winners will take home the limited "SEGA Logo" NAGOYA exclusive T-shirt in either white or black.

Round 2: SEGA & Atlus Latest Game Software Bundle

Period: May 18, 2026 (Monday) to May 25, 2026 (Monday) 11:59 PM

Prize: A set of three SEGA and Atlus latest game titles (Nintendo Switch 2 version or PlayStation 5 version) — 3 winners per platform, 6 winners total

The second round offers a bundle of three game titles:

• Like a Dragon Kiwami 3 / Like a Dragon 3 Gaiden: Dark Ties
• Sonic Racing: CrossWorlds
• Persona 3 Reload

Winners choose between a Nintendo Switch 2 set and a PlayStation 5 set. Participants must specify their preferred platform in a quote repost when entering.

Round 3: SEGA 65th Anniversary Limited T-Shirts

Period: May 27, 2026 (Wednesday) to June 2, 2026 (Tuesday) 11:59 PM

Prize: Six new T-shirt designs from the "SEGA 65th THE LIMITED SHOP" (held May 21 to May 28), one of each design — 1 winner per design, 6 winners total (all size L). The specific shirt each winner receives will be revealed upon delivery.

The six designs are:

• [SEGA 65th] Sonic Adventure 2 90s Sports-Style T-Shirt: Sonic
• [SEGA 65th] Like a Dragon Famous Quote Typography T-Shirt: Kiryu Kazuma — "人間生きてりゃ終わりなんて無い" ("As long as you're alive, it ain't over")
• [SEGA 65th] Puyo Puyo Long-Sleeve Versus T-Shirt: Arle & Carbuncle
• [SEGA 65th] NiGHTS Concept T-Shirt: NiGHTS
• [SEGA 65th] ROOMMANIA #203 God's Perspective T-Shirt
• [SEGA 65th] Sakura Wars Origin Design T-Shirt: Shinguji Sakura