KOSÉ Corporation (Headquarters: Chuo-ku, Tokyo; President: Shinji Tanaka) will launch a new daytime whitening UV lotion, "Medicated SEKKISEI Brightening Day Care Advance," from its global skincare brand SEKKISEI on March 16, 2026 (Monday).
A Daytime Whitening UV Lotion That Combines Three Functions in One Product
Launching March 16, 2026
Medicated SEKKISEI Brightening Day Care Advance [Quasi-drug]
SPF50+ / PA++++
Volume: 35g
Point 1. Achieves Both Whitening and Skin Irritation Prevention in One Product, Leading to Bright Skin with Radiant Transparency
Formulated with KOSÉ's proprietary whitening and anti-irritation active ingredient, W-Glycyrrhetinic Acid Stearyl derived from licorice. It prevents skin irritation, suppresses melanin production, and prevents spots and freckles. Additionally, it contains carefully selected Japanese botanical extract ingredients including domestically produced Job's Tears extract, bringing out the skin's natural clear transparency.
Point 2. High UV Protection and Moisturizing Effects Characteristic of Lotions
The smooth moist formulation achieves both a dewy feel and lightweight texture. With the moisturizing effects characteristic of lotions and the highest domestic UV protection level, it protects skin from dryness and UV damage. The formulation contains 75%※1 beauty essence, delivering a comfortable feeling of continued freshness.
Point 3. Makeup Base Function That Enhances Foundation Adhesion
The makeup base function smooths skin texture and enhances foundation adhesion. Additionally, by incorporating transparency powder and makeup-holding ingredients, it achieves a bright and beautiful finish while preventing makeup breakdown. Experience the convenience perfect for busy mornings and reliable effectiveness.
Whitening and anti-irritation: Licorice-derived active ingredient (W-Glycyrrhetinic Acid Stearyl)
Domestically produced Job's Tears (Yokuinin) extract in high concentration※2 / Angelica (Toki) extract / Melothria (Byakuren) extract / Job's Tears (Yokuinin) water / Chinese Date (Taiso) extract / Job's Tears (Yokuinin) fermented extract / Salicornia (Sangoso) extract / Plant-derived squalane / Transparency powder / Makeup-holding ingredients
W-Glycyrrhetinic Acid Stearyl is Glycyrrhetinic Acid Stearyl SW, Job's Tears (Yokuinin) fermented extract is Job's Tears fermented liquid, transparency powder is n-Octylsilyl titanium oxide, and makeup-holding ingredients are anhydrous silicic acid.
※1 Emulsion excluding powder and UV absorbers
※2 Compared to other products in the brand
About the SEKKISEI Brand
SEKKISEI was born in 1985 as a lotion containing Japanese botanical extracts that leads to skin with transparency. It has been supported by customers worldwide for its reliable skin effects and pleasant feel. Under the brand message "When you become beautiful, the Earth becomes beautiful," the brand has been engaged in sustainability initiatives for many years, including the SEKKISEI "SAVE the BLUE" project, which uses part of sales proceeds for environmental conservation activities. Currently, SEKKISEI is sold in 15 countries and regions (Japan, China, South Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, Myanmar, Cambodia, Vietnam, United States, Canada, and Spain).
◇SEKKISEI Brand Site: https://sekkisei.jp/
