The SENSAI MOISTURE INTENSE LIPSTICK is set to go on sale on Wednesday, March 4, 2026. Drawing on SENSAI's accumulated expertise in lip products, this new lipstick offers a formula that simultaneously delivers intense moisture and vivid color — a combination that has long been a challenge to achieve.
For more information, visit the SENSAI MOISTURE INTENSE LIPSTICK special page.
Product Details
- SENSAI MOISTURE INTENSE LIPSTICK (Refill): 3.7g, ¥3,800 (tax included: ¥4,180)
- SENSAI Lipstick Holder Gold (limited quantity): ¥1,500 (tax included: ¥1,650)
- On sale: Wednesday, March 4, 2026
The lipstick holder and refill are sold separately, allowing the refill to be replaced and reused multiple times. Note that the gold holder is a limited-quantity release; the standard lipstick holder (tax included: ¥1,650) will remain available after the gold version sells out.
Color Lineup
The collection features 12 shades designed to suit a range of skin tones and ages. Each color delivers clear, vibrant pigmentation with a sense of depth and transparency, giving lips a fresh, luminous finish.
Moisture Intense Formula
The key to the new formulation is a combination of two main ingredients: a blended oil and a cushioning fixer.
Blended Oil
A carefully balanced blend of oils — those that attract moisture and those that seal it in — creates a smooth, comfortable texture and a glossy, transparent finish. The formula also contains the Lip Moist Complex* for sustained hydration.
* Hyaluronic acid, sugar squalane, grape seed oil
Cushioning Fixer
A highly flexible fixer that forms a network on the lips, creating a film that moves with the lips without breaking down. This structure allows a generous amount of pigment to be incorporated alongside moisturizing components, making both vivid color and hydration possible at once.
Inspired by Japanese "Kingyoku" Confectionery
The look of the formula — jewel-like clarity combined with rich, vivid color — draws inspiration from kingyoku, a traditional Japanese wagashi confectionery said to have originated in the Edo period. Known for its glass-like transparency and vibrant hues, kingyoku has long added a unique visual presence to tea ceremonies. The MOISTURE INTENSE LIPSTICK aims to bring a similar sense of translucent beauty and color depth to the lips.
Sustainability
- Contains squalane extracted from sugarcane (for moisturizing)
- Partly uses biomass plastic in the container
- The holder and refill are sold separately, allowing multiple reuses of the holder
- The refill container can be separated into metal and plastic for disposal
- The outer box uses FSC-certified paper
