SESAME STREET MARKET, the world's only official Sesame Street store combining retail, cafe, and workshop experiences, will launch a collection themed "SLEEPY DAYS" on September 3 (Thursday) at its Ikebukuro Sunshine City, Urban Dock LaLaport Toyosu, Hanshin Umeda Main Store, and Tamagawa Takashimaya S.C. locations, as well as its official online store.
A Collection Inspired by September 3's "Sleep Day"
The collection theme is "SLEEPY DAYS." Drawing inspiration from the comforting feeling of a deep, restful sleep and taking cues from September 3's "Sleep Day," the collection is built around a theme of peaceful, soothing sleep, featuring Sesame Street friends closing their eyes and looking utterly content as they drift off.
The lineup includes plush toys of Elmo, Cookie Monster, and Big Bird posed lying down, on their backs, or leaning against one another; plush charms dressed in rompers and nightcaps; long-sleeve T-shirts and baby items featuring original artwork of Elmo and Cookie Monster sleeping soundly atop fluffy clouds; and postcards featuring archival photos of characters in scenes perfectly matched to "SLEEPY DAYS." With a soft, gentle color palette throughout, the collection is full of items so cozy you'll want to curl up and sleep right alongside them.
Spend a gentle, restful moment wrapped in soothing sleep alongside Sesame Street friends.
Product Lineup
Sleep Plush Toy
Colors: Red (Elmo), Blue (Cookie Monster), Yellow (Big Bird)
3 types / ¥7,040
New M-size plush toys featuring Elmo, Cookie Monster, and Big Bird wearing nightcaps and hugging pillows as they appear to sleep peacefully.
Lay them down, lay them on their backs, or lean them against each other — enjoy a variety of poses. They work well as room decor, and make a cozy bedside companion for daily sleep time too.
Sleep Plush Charm
Colors (clockwise from top left): Blue (Cookie Monster), Pink (Abby), Yellow (Big Bird), Red (Elmo)
4 types / ¥4,950
Elmo, Cookie Monster, Big Bird, and Abby appear in soft pastel-colored nightcaps and rompers, sound asleep in these irresistibly soothing plush charms.
A moon-shaped pillow embroidered with "SWEET DREAMS," which each character hugs close, is a special detail to look out for.
Sleep Long-Sleeve T-Shirt
Colors: Navy (Cookie Monster), Pink (Elmo)
2 types / ¥7,920
Size: Free size
A long-sleeve T-shirt featuring bold original artwork of Elmo and Cookie Monster sleeping peacefully atop fluffy clouds. The soft, gentle illustration style and relaxed expressions make for a design that brings a sense of calm just by looking at it.
With a relaxed, comfortable silhouette, it works well for everyday outings and one-mile wear, as well as for lounging at home — an easy-to-style piece for daily rotation.
Available in two colors: a basic navy, and a pink that brightens up any outfit.
Sleep Romper
Colors: Pink (Elmo), Blue (Cookie Monster)
2 types / ¥5,830
Size: 80
A baby romper featuring the same artwork as the long-sleeve T-shirt. Its soft pink and blue colorway and simple design make it a versatile choice for everyday outfit changes, naptime, and outings alike.
Pair it with the adult long-sleeve T-shirt for a matching parent-and-child or family look.
Sleep Bib
Colors: Light blue (Cookie Monster), Light pink (Elmo)
2 types / ¥3,520
A baby bib with the sleeping faces of Elmo and Cookie Monster embroidered as a one-point accent. The front uses a gentle cotton fabric, while the back uses soft pile fabric that's comfortable against the skin. Snap-button fastening makes it easy to put on and take off, making it a convenient addition to daily mealtimes and outings.
Pairs nicely with the matching romper from the same series.
Sleep Pouch
Colors: Red (Elmo), Blue (Cookie Monster)
2 types / ¥2,860
A pouch featuring the same artwork as the long-sleeve T-shirt. With gusseted sides, it offers more storage than its size suggests, making it perfect for everyday cosmetics and small items. Vivid-colored zippers stand out against the soft colorway, adding a playful accent to the otherwise simple design.
Sleep Postcard
Colors (clockwise from top left): Mustard (Bert), Pink (Abby), Red (Elmo), Blue (Cookie Monster), Yellow (Big Bird), Orange (Ernie)
6 types / ¥242
Postcards featuring archival photos capturing scenes from past episodes that fit the "SLEEPY DAYS" theme perfectly. Six designs are available, featuring Elmo, Cookie Monster, Big Bird, Ernie, Bert, and Abby.
Perfect as a small gift to go along with a present, or frame your favorite to display as part of your collection.
Sleep Sticker
Colors: Blue (Cookie Monster), Pink (Elmo)
2 types / ¥550
Die-cut stickers featuring original artwork of Elmo and Cookie Monster sleeping soundly atop fluffy clouds, drawn in a soft, gentle touch that's sure to charm.
Great for decorating a laptop or notebook, or slipping inside a phone case.
*All prices include tax.
Release Date
- Stores: September 3, 2026 (Thursday)
- Official Online Store: September 3, 2026 (Thursday) at 12:00 PM (noon)
Store Locations
SESAME STREET MARKET Ikebukuro Sunshine City Store
〒170-0013 3-1 Higashi-Ikebukuro, Toshima-ku, Tokyo, Sunshine City Alpa 1F
SESAME STREET MARKET Urban Dock LaLaport Toyosu Store
〒135-0061 2-4-9 Toyosu, Koto-ku, Tokyo, Urban Dock LaLaport Toyosu South Port 1F, Section 1791
SESAME STREET MARKET Hanshin Umeda Main Store
〒135-0061 1-13-13 Umeda, Kita-ku, Osaka, Hanshin Umeda Main Store 6F
SESAME STREET MARKET Tamagawa Takashimaya S.C. Store
〒158-0094 2-27-5 Tamagawa, Setagaya-ku, Tokyo, Tamagawa Takashimaya S.C. Marronnier Court 1F
Official Online Store
"SLEEPY DAYS" product list (page published August 31, 2026 (Monday) at 12:00 PM (noon)):
https://sesamestreetmarket.jp/Form/Product/ProductList.aspx?shop=0&pgi=SE260827SleepALL&plan=SE260827Sleep
About SESAME STREET MARKET
Brand Name: SESAME STREET MARKET
Concept: - Discover Sesame Street World -
SESAME STREET MARKET is the world's only official Sesame Street store, built around three core concepts: cafe, retail, and workshops. Through Sesame Street, it's a space where discovery and awareness of the unknown and the rarely encountered continue to expand. Relax in the cafe, enjoy shopping, nurture creativity through play, and experience a place where everyone naturally breaks into a smile.
About Sesame Street
Sesame Street is a pioneering children's educational program launched in 1969, now broadcast in more than 190 countries and regions worldwide. Created by Joan Ganz Cooney and Lloyd Morrisett during the civil rights era, the show uses music, adorable puppets, and animation against a lively street backdrop to teach essential preschool skills, along with messages of empathy, kindness, and inclusion. Beloved characters like Elmo, Cookie Monster, Big Bird, and Oscar appear throughout carefully researched educational content that builds literacy, numeracy, social skills, and cultural understanding, earning high praise as a model for early childhood content around the world. Sesame Street is produced by Sesame Workshop, an international nonprofit organization.
