SHIBUYA109 in Shibuya and MAGNET by SHIBUYA109 are set to host a major summer campaign called "SUMMER PLAY PARK" from Thursday, July 16 to Sunday, August 30, 2026. Organized by SHIBUYA109 Entertainment Co., Ltd., the campaign is themed around "a summer playground" and will feature a wide range of experiences throughout the venue, including fan activities, participatory content, and collaborative events.
"SUMMER PLAY PARK" kicks off with a summer sale fronted by a popular artist, followed by a music and comedy festival in early August, participatory summer festival events, a café experience inspired by SHIBUYA109's official Instagram series, a character collaboration, and an anime song DJ event — all offered across different dates and venues within the campaign period.
The special campaign page is available at: https://shibuya109.jp/special/shibuya109-summer-play-park/
① SUMMER SALE
Period: July 16 (Thursday) – July 31 (Friday)
Venues: SHIBUYA109 Shibuya, MAGNET by SHIBUYA109, SHIBUYA109 Abeno
A summer sale featuring a popular artist as the campaign model will run throughout this period. Time sales are scheduled on July 18 (Saturday), 19 (Sunday), 20 (Monday), 25 (Saturday), and 26 (Sunday), with multiple shops offering limited items, novelties, and SNS campaigns. Note that time sales are held at SHIBUYA109 Shibuya only.
② Scramble Summer Fes
Date: August 8 (Saturday)
Venue: MAGNET by SHIBUYA109
An expanded version of the regular "Scramble Fes" event will take place this summer, bringing together comedy, music, and diverse cultural entertainment under one roof.
③ Summer Festival Event
Dates: August 13 (Thursday) and August 14 (Friday)
Venues: SHIBUYA109 Shibuya, MAGNET by SHIBUYA109
A participatory summer festival-themed event will be held, where guests can take part in interactive activities and win prizes — a fun, immersive way to mark the season.
④ イケメン図鑑 in SHIBUYA109
Period: August 14 (Friday) – August 25 (Tuesday)
Venue: SHIBUYA109 Shibuya
The wildly popular "イケメン図鑑" series from SHIBUYA109's official Instagram accounts is coming to life as a café inside SHIBUYA109. The real-world experience brings the world of the social media series into the venue, with photo-worthy installations and exclusive in-store content.
⑤ CHARACTER COLLABORATION
Period: August 14 (Friday) – August 30 (Sunday)
Venue: SHIBUYA109 Shibuya
A popular character with a global following will headline a whole-building collaboration experience. The event will include collaboration sweets and drinks, limited original novelties, and special decorations throughout the venue. Collab menus and campaign initiatives will allow visitors to enjoy the collaboration on multiple levels.
⑥ Anisong Scramble
Date: August 22 (Saturday)
Venue: MAG's PARK rooftop event space, MAGNET by SHIBUYA109
An anime song DJ event overlooking the Shibuya Scramble Crossing, "Anisong Scramble" brings music and venue atmosphere together for a one-of-a-kind entertainment experience — open to fans and newcomers alike.
Content Release Schedule (Planned)
- Early July: SUMMER SALE details
- Early August: イケメン図鑑 in SHIBUYA109, CHARACTER COLLABORATION details
- Ongoing: Scramble Summer Fes, Summer Festival Event, Anisong Scramble details
All content is subject to change without prior notice.
