SHIBUYA SCRAMBLE SQUARE will celebrate its 7th anniversary on November 1, 2026. To mark the occasion, the facility will hold its first event outside the building, "The Shibuya Story Collective Vol.2," on November 3, 2026 (Tuesday, national holiday) at SHIBUYA KITAYA PARK (渋谷区立北谷公園). Three shops, BRIEFING, Maker's Watch Knot, and KEY TIMEZ, are also opening. SHIBUYA SKY, which turns 7 as well, is expected to pass 10 million cumulative visitors, and a special anniversary event is planned there too.
The Shibuya Story Collective Vol.2: A ZINE-Making Event at KITAYA PARK
The first event held outside the building features five businesses and creators based in the Shibuya area. Visitors walk around the venue collecting pages they like, then bind them on the spot to make "a one-of-a-kind book of their own" in a ZINE-making experience.
The event was planned not as a simple anniversary celebration but as an opportunity to redefine the relationship between SHIBUYA SCRAMBLE SQUARE and the city of Shibuya. By stepping outside the facility for the first time and taking part in the neighborhood, SHIBUYA SCRAMBLE SQUARE aims to act as a "curator" of Shibuya, letting visitors experience the many sides of the city.
About The Shibuya Story Collective: The project started in 2025 to deepen the relationship between SHIBUYA SCRAMBLE SQUARE and the local community. It shares the many charms of Shibuya in collaboration with businesses and creators based in the area.
FOUND&BOUND, a ZINE-Making Event Exploring Shibuya's Charms
Each visitor turns materials found in Shibuya into a ZINE by binding them by hand, creating a one-of-a-kind book. Visitors collect pages made by exhibitors active in Shibuya while talking with them, and the feelings that come from experiencing their passion firsthand are bound into a single book through each visitor's own filter. The warmth that digital media cannot offer, found only in that place and at that moment, makes each person's ZINE one of a kind.
- Date: November 3, 2026 (Tue, national holiday)
- Time: 11:00 AM to 5:30 PM
- Venue: SHIBUYA KITAYA PARK (渋谷区立北谷公園)
- Theme: FOUND&BOUND
- Official website: https://www.shibuya-scramble-square.com/
Some of the FOUND&BOUND Participants
かんたんなゆめ (Kantan na Yume)
Founded in 2019, the shop proposes new wagashi (Japanese sweets) made with seasonal ingredients, based on the concept of wagashi that blend into everyday life. The sweets can be enjoyed with Japanese tea, and also paired with coffee or cocktails. Based at a shop in the Oku-Shibu area, it also offers catering and on-site demonstrations.
Instagram: https://www.instagram.com/kantan.na.yume/
ery
ery creates artwork, exhibitions, and client work centered on illustration, in pop designs that feel both nostalgic and new. ery also releases electronic music and performs live in Japan and overseas as a solo artist under the name "Eryyy," and hosts the podcast "ery ののうみそヘブン RADIO."
Instagram: https://www.instagram.com/erikatoike/
CLIFF GYM
"Make exercise a habit. Make connections with people part of daily life." CLIFF GYM is a personal training gym aimed at helping people make exercise a habit. Beyond training, it also builds communities around exercise through runs and events.
Official website: https://www.cliffgym.com/
Pop-Ups and Shop Events
7F L×7: Paul Smith loves Barbour Pop-Up
The collection, which includes men's and women's outerwear, clothing, shoes, and bags, is inspired by the Highland Games, a traditional Scottish festival. British-style materials and colors are combined with Paul Smith's signature use of color and wit, giving classic styles a modern finish.
Early-release items are available at the Paul Smith loves Barbour Pop-Up and on the Paul Smith official online store.
Customers who newly join JOI'X PAUL SMITH MEMBERS and spend ¥33,000 or more (tax included) will receive a ¥3,000 off coupon that can be used on their next purchase at participating Paul Smith shops.
Early-release items (some):
- Product: "Paul Smith loves Barbour" Transport Wax Jacket
- Price: ¥84,700 (tax included)
- Product: "Paul Smith loves Barbour" Side-Gore Rain Boots
- Price: ¥15,400 (tax included)
Pop-up details
- Period: September 18 (Fri) to November 3 (Tue, national holiday), 2026
- Special site: https://www.paulsmith.co.jp/discover/collaborations/aw26-barbour
2F Space2: john masters UNITED ARROWS
john masters UNITED ARROWS combines the beauty philosophy of john masters organics with the fashion expertise of UNITED ARROWS, turning that idea into products centered on clothing. Mainly everyday wear that feels comfortable regardless of place or time, the lineup offers items that beautifully accompany daily life.
During the period, novelties are given depending on purchase conditions, and an engraving service is offered.
Novelty gifts
- ¥20,000 (tax included) or more: HAIR ACCESSORY
- ¥30,000 (tax included) or more: HAND TOWEL
- ¥40,000 (tax included) or more: FACE TOWEL
- Please ask the staff for details. While supplies last.
john masters organics brush engraving event
During the pop-up, customers who purchase two or more items, including a john masters organics brush and a john masters UNITED ARROWS product, can have the brush engraved.
- Engraving event dates: October 16 (Fri), October 24 (Sat), and October 31 (Sat)
- Hours: 11:00 AM to 1:00 PM and 2:00 PM to 7:00 PM
Pop-up details
- Period: October 16 (Fri) to November 3 (Tue, national holiday), 2026
- Official website: https://store.united-arrows.co.jp/s/brand/glr/feature/2026/jmua/
6F +Q Beauty, Event Stage 6A: KEYTH
KEYTH is a beauty and fragrance brand from South Korea that centers on fragrances and also offers hand cream and body care products. It presents a new take on K-beauty, aiming to unleash the infinite possibilities of beauty.
During the period, novelties are given with purchases and for following the brand on social media.
Novelty gifts
- Customers who purchase a product receive a "Toner Pad" (400 in total).
- Customers who spend ¥10,000 (tax included) or more receive a "KEYTH original scrunchie set."
- Customers who spend ¥15,000 (tax included) or more receive a "special blanket" (first 50 customers).
Official social media follow event
Customers who follow KEYTH's official Instagram and TikTok accounts receive a "tin mirror" (first 500 customers).
- Period: October 22 (Thu) to October 28 (Wed), 2026
- Instagram: https://www.instagram.com/keythofficial/
1F TOKYU Foodshow EDGE Event Space: #しぶやパン活
A two-week chance to meet exceptional bread in Shibuya. In "#しぶやパン活," 11 brands present carefully crafted bread and limited items available only during this period.
- Period: October 29 (Thu) to November 11 (Wed), 2026
- Location: Event Stage 1 and Space 1
- Official website: https://www.tokyu-dept.co.jp/scsq/foodshow_edge/ (scheduled to go live on October 22 (Thu))
Three New Shops Opening
11F Maker's Watch Knot
"Today's watch for today's outfit." Maker's Watch Knot is a Made-in-Japan watch brand known for design and quality, with more than 100,000 possible combinations that let customers coordinate a watch with the day's outfit and mood. Collections of lacquer, mother-of-pearl, and Kanazawa gold leaf, made by certified traditional craftsmen, are also available.
At the store, customers can shop while enjoying a customization experience. Opening commemorative novelties are also offered.
Opening commemorative novelties
- Bonus for watch purchasers: Customers who purchase a watch that does not support engraving receive a free extended warranty (regular price ¥1,100 to ¥2,200).
- "Original tote" for trying the customization experience: The first 100 customers who try the in-store watch customization experience and register on LINE receive an "original tote." While supplies last.
- Opening date: October 29 (Thu), 2026
- Official website: https://knot-designs.com/
8F BRIEFING
BRIEFING was born in 1998 as a bag and luggage brand in pursuit of genuine military style that complies with Mil-Spec (military specifications), known for outstanding functional beauty. With "ACTIVE LIFE GEAR" as its concept, the brand aims to seamlessly connect every scene. The store carries a wide lineup for daily use, business, and travel, from staple items to products exclusive to the SHIBUYA SCRAMBLE SQUARE store. It aims to be a place that embodies the BRIEFING of the future, where visitors can encounter new values and lifestyles.
SHIBUYA SCRAMBLE SQUARE store exclusive model
- Product: HOBO BAG WIDE SBY
- Price: ¥39,600 (tax included)
BOUTIQUE × SHIBUYA SCRAMBLE SQUARE store exclusive collaboration item (some)
- Product: BB EMBROIDERY CAP
- Price: ¥7,700 (tax included)
Shop details
- Opening date: October 23 (Fri), 2026
- Official website: https://www.briefing-usa.com/
8F KEY TIMEZ
KEY TIMEZ is a select shop that proposes "valuable moments" at the boundary between the everyday and the special. Its style is neither only for special occasions nor something that gets lost in daily life. It is an extension of everyday life that lifts the mood just a little, and it aims to enrich the time that lies in between.
- Opening date: October 23 (Fri), 2026
- Official website: https://key-timez.com/
SHIBUYA SCRAMBLE SQUARE App Point 3x Campaign
For four days only, from October 29 (Thu) to November 1 (Sun), points earned on the SHIBUYA SCRAMBLE SQUARE app are tripled.
- Eligible period: October 29 (Thu) to November 1 (Sun), 2026
- Eligible stores: All stores
- Condition: Download the SHIBUYA SCRAMBLE SQUARE app and register as a member
- Point rates:
- Gold members: regular 4% becomes 12% during the period
- Silver members: regular 3% becomes 9% during the period
- Bronze members: regular 1% becomes 3% during the period
SHIBUYA SKY 7th Anniversary: Yuki Kaji (梶裕貴) Special Talk Show
To celebrate its 7th anniversary, SHIBUYA SKY will hold a special talk show with Yuki Kaji (梶裕貴). The ticket is a set that includes stargazing at SHIBUYA SKY after the talk show.
- Event name: ROOFTOP天体観測「梶裕貴スペシャルトークショー」 (ROOFTOP stargazing, Yuki Kaji Special Talk Show)
- Date and time: November 17, 2026 (Tue), 4:20 PM to 5:20 PM
- Venue: 15F Scramble Hall (inside SHIBUYA QWS)
- Capacity: 200 people (first come, first served)
- Ticket price: ¥8,500 (tax included). The price includes the talk show ticket and SHIBUYA SKY admission ticket.
- Ticket sales start: October 19 (Mon), 2026, 12:00 PM
- Ticket purchase site: https://www.shibuya-scramble-square.com/sky/ticket/ (purchase the dedicated "Special Talk Show" ticket from the ticket purchase site)
Important notes
- Each ticket is valid for one person. Adults and children (including preschoolers aged 6 and under) pay the same price. Please purchase tickets in advance for every attendee from the ticket purchase site.
- Cancellations and refunds are not possible after purchase. Disability discounts do not apply.
- If the weather is bad on November 17 (Tue), the "ROOFTOP stargazing" at SHIBUYA SKY will be postponed to the backup date, November 18 (Wed). The talk show at Scramble Hall (inside SHIBUYA QWS) will be held on November 17 (Tue) regardless of the weather.
- If the "ROOFTOP stargazing" at SHIBUYA SKY on November 17 (Tue) is canceled, ticket holders can enter SHIBUYA SKY with their ticket until November 30 (Mon), 2026. Please go to the 14F ticket counter when entering.
- For other notes, please check the ticket purchase site or the special site for "ROOFTOP stargazing."
- Special site: https://www.shibuya-scramble-square.com/sky/observation/event_20261117_detail.html
SHIBUYA SKY 10 Million Visitors Commemorative Content
SHIBUYA SKY's cumulative visitor count since opening is expected to pass 10 million soon. To commemorate the milestone, a new data-visualization video, "10,000,000 WAYS OF SEEING" (1,000万通りの、展望。), is being added to "DATASCAPE," the existing video content in the 46F indoor observation corridor "SKY GALLERY."
Based on roughly 110,000 visitor survey responses collected between April 2024 and August 2026, the video of about 90 seconds visualizes each of the 10 million visitors' own "way of seeing," such as where they came from, who they came with, why they came, how they felt, and where they will head next. Even when looking at the same view, what each person feels and imagines is different, and the video portrays each of those as "10 million ways of seeing." It is shown as part of the regular DATASCAPE programming.
- Title: 10,000,000 WAYS OF SEEING / 1,000万通りの、展望。
- Format: Data-visualization video based on visitor surveys
- Screening location: SHIBUYA SKY 46F indoor observation corridor "SKY GALLERY," within "DATASCAPE"
- Screening format: Added to the existing DATASCAPE content and shown as part of the regular program
- Screening start: October 26 (Mon), 2026 (end date to be announced)
- Admission: The video can be viewed with a SHIBUYA SKY admission ticket.
Location
SHIBUYA SCRAMBLE SQUARE is located at 2-24-12 Shibuya, Shibuya-ku, Tokyo. Official website: https://www.shibuya-scramble-square.com
