The JB Honshi-Shikoku Expressway Group is running the Setouchi Charm Discovery Campaign together with the region, highlighting the appeal of the Seto Inland Sea area and encouraging greater use of the expressway's service areas (SA) and parking areas (PA).
As part of the campaign, a region-wide stamp rally called Shikoku Megulink (四国巡りんく) will run from July 16, 2026 (Thursday) to January 31, 2027 (Sunday). Visitors can collect stamps at participating restaurants, sightseeing spots, transportation-related facilities, and local events themed around Shikoku's food, sightseeing, and experiences. Some venues offer additional perks for collecting a stamp, and visitors can also enter a drawing for prizes based on how many stamps they collect.
Shikoku Megulink official website (scheduled to open at 10:00 AM on Wednesday, July 15, 2026)
Event Overview
Event Name
Stamp Rally "Shikoku Megulink" (四国巡りんく)
Event Period
July 16, 2026 (Thursday) to January 31, 2027 (Sunday)
Event Details
Rather than being held at a single venue, the rally spans the entire Shikoku region, covering facilities inside service areas and parking areas along the Honshi-Shikoku Expressway, as well as restaurants, sightseeing spots, transportation-related facilities, and local events.
Participating Locations
About 217 locations across Shikoku, including facilities inside expressway service areas and parking areas, restaurants, sightseeing spots, and transportation-related facilities (as of June 29).
How to Participate
Shopping at a participating restaurant, visiting a participating sightseeing spot, or joining a participating event lets visitors collect a stamp through an on-site QR code. Some venues also offer discount coupons or novelty gifts, and visitors can enter a drawing for prizes based on the number of stamps they collect.
Organizer
JB Honshi-Shikoku Expressway Group
