SHIRO continues to take on the challenge of making products without newly creating anything. From its ZERO COLLECTION FRAGRANCE, which makes use of ingredients and materials that had been left in the warehouse after renewals and discontinued products, four items that care for hair damaged by dryness from strong UV rays, air conditioning and the like are going on sale in limited quantities.
Making Without Newly Creating: Fragrances and Items From Dormant Ingredients and Materials
Three fragrances appear in this release: "Zero Savon" (ゼロサボン), "Zero White Lily" (ゼロホワイトリリー) and "Zero White Tea" (ゼロホワイトティー).
Zero Savon
"Zero Savon" comes with a different combination of fragrance ingredients from earlier versions, a renewal that comes from making things with limited resources. As before, it layers Earl Grey over a Savon base, and it newly adds Sakura 2026 (さくら2026) and PEONY BLISS. The fresh transparency of the earlier scent remains, now with a more glamorous impression.
To let people enjoy this scent fully, SHIRO has created the "Satin Oil" (サテンオイル), the brand's first. It has a fresh, watery texture and can be used on both body and hair. As a light mist, it leads hair to a supple shine full of moisture with every use.
Zero White Lily
"Zero White Lily" keeps its White Lily base and adds JOY WITH YOU, as before. It is a scent that offers the richest floral among SHIRO's fragrances. This time it comes in two items, the "Oil in Hair & Body Serum" (オイルインヘア&ボディセラム) and the "Hair Balm" (ヘアバーム).
To bring out a more beautiful fragrance, the "Oil in Hair & Body Serum" adds the scents of FOR MY WILL and FREESIA MIST, both released previously in limited editions. Combined with woody notes, the scent gains depth, offering a floral with dimension that can be enjoyed all over the body. The "Hair Balm" is an item that tames frizz while caring for hair, with a gentle fragrance.
Zero White Tea
"Zero White Tea" is, as before, based on White Tea and combined with Savon and the limited-edition fragrances Pear (ペアー) and FREESIA MIST. It is a soothing scent in which freshness and calm coexist, as if enjoying a fruit tea packed with fresh fruit. This time, the lineup includes the "Hair Milk" (ヘアミルク), from which a mellow tea scent drifts gently from the hair.
The "Hair Milk" delivers moisture to hair in the dry season and finishes it soft and manageable. When used while drying hair at night, it leaves hair smooth to run fingers through the next morning.
The scents, available only for now, drift whenever hair sways in the wind, while the items supply gentle moisture for the new season.
Schedule
- Tuesday, October 6, 2026: "FAST RESERVE" (advance reservations for members) begins
- Thursday, October 8, 2026: On sale at the SHIRO online store (from 10:00 AM) and at SHIRO directly operated stores nationwide
Product Lineup
Zero Savon Satin Oil (ゼロサボン サテンオイル)
- Size: 40 mL
- Price: ¥3,850 (tax included)
This is SHIRO's first Satin Oil, a mist type that can be used on both hair and body.
The container reuses an eau de parfum bottle that had been left in SHIRO's warehouse. Containing calendula extract (*1), it is light to use yet delivers plenty of moisture to hair, leading to a satin-like shine with every use. Adjusting the amount to hair type and volume gives a finish that suits each person. It is easy to use for a wide range of hair types regardless of gender and is also a good fit for gifts. It can also be sprayed over the whole body as out-bath care, to wear a soft fragrance while replenishing moisture. The new "Zero Savon" scent combines sweet-tart, refreshing fruit with soft flowers, for hair care wrapped in a clean-feeling fragrance.
How to use: Spray an appropriate amount on hair or skin and blend it in.
Zero White Lily Oil in Hair & Body Serum (ゼロホワイトリリー オイルインヘア&ボディセラム)
- Size: 50 mL
- Price: ¥3,300 (tax included)
This serum consists of an extract layer containing kombu extract (*2), which delivers plenty of moisture to hair and skin, and an oil layer that locks that moisture in. It has appeared before in limited quantities and has been well received by customers each time.
The container reuses that of the previously sold Herbal Mask Spray (ハーバルマスクスプレー), and the extract layer and oil layer inside also use ingredients that had nowhere to go. Shaking it vertically to mix the layers replenishes moisture and oil in balance, making it a dependable ally for the coming dry season. Its rich floral scent layered with deep woody notes gives the fragrance depth.
How to use: Shake well so the two layers mix, then spray an appropriate amount on hair or skin and blend it in.
Zero White Lily Hair Balm (ゼロホワイトリリー ヘアバーム)
- Size: 40 g
- Price: ¥3,630 (tax included)
This hair balm contains shea butter (*3) and gives hair that spreads easily from dryness and damage the oil and moisture it needs, finishing it manageable and glossy.
The container reuses that of the Yomogi Face Cream (ヨモギフェイスクリーム) that had been left in SHIRO's warehouse. It can be used to style freely to suit the day's mood or outfit, whether creating a wet look, forming separated strands or tying hair up, while also replenishing moisture. Balm left on the hands after styling can be worked into dry spots such as the fingertips and elbows for moisturizing care. A thin layer on the skin can also be used like a base for perfume.
How to use: Take a small amount, spread it between the palms, then use. It can be used for hair styling, hair treatment and care for the whole body.
Zero White Tea Hair Milk (ゼロホワイトティー ヘアミルク)
- Size: 148 g
- Price: ¥5,280 (tax included)
This hair milk delivers moisture deep into the hair, leading to soft, manageable hair. It contains kombu extract (*2), which holds water and delivers it to hair, and the effect can be felt on both dry and wet hair.
The container reuses that of the Clay Hand Soap (クレイハンドソープ), a capless pump type that is easy to use right after bathing. Used together with the Satin Oil or the Hair Balm, it locks in the moisture taken into the hair, allowing more effective damage care. "Zero White Tea," with both freshness and calm, is a pleasant scent that gently stays close regardless of season or time of day. Used for hair care before bed, it makes for a relaxing time wrapped in a mellow fragrance, and the next morning hair is smooth to run fingers through.
How to use: At first use, remove the stopper and pump several times until the product comes out. Pump an appropriate amount and blend it into the hair.
*1 Calendula (トウキンセンカ) flower extract / moisturizing ingredient
*2 Mitsuishi kombu (ミツイシコンブ) extract and gagome kelp (ガゴメ) extract / moisturizing ingredients
*3 Shea butter (シア脂) / moisturizing ingredient
Fragrance Notes
Zero Savon
A bright, refined, sweet scent of fruit and flowers that brings out a soft sweetness.
- Top: Lemon, Pear, Black currant
- Middle: Rose, Jasmine, Sakura, Peony
- Last: Musk, Amber, Sandalwood
Zero White Lily
A floral built from an elegant lily reminiscent of fresh-cut flowers, layered with other blooms.
- Top: Green, Lemon, Apricot
- Middle: Lily, Jasmine, Hyacinth, Ylang-ylang
- Last: Amber, Sandalwood, Musk
Zero White Tea
A soothing scent of fresh fruit and deep tea, in which freshness and calm coexist.
- Top: Bergamot, Lemon, Pear, Apple
- Middle: Tea, Jasmine, Freesia, Rose, Lily of the valley
- Last: Musk, Amber, Woody
